What Would Leo da V Do?

Instead of publishing in 5-steps, he said the real world journey may circulate a dozen times among the steps back-and-forth before the process is complete.

Photo credit: marsupium photography on Best Running / CC BY-SA
Musing what Leo da V would do triggers a meandering tour through unconnected feelings, thoughts, ideas, memories and fragments of story ideas.

I’m cursed.  

I find it very difficult to stay focused.  

And, to follow a linear process when it comes to writing.

You know the sequence “they” teach.

  1. Prewrite
  2. Draft
  3. Revise
  4. Edit
  5. Publish

Matt Renwick in his blog, “Reading by Example” made me feel it was OK for me to skip around.

Photo credit: marsupium photography on Best Running / CC BY-SA

Instead of publishing in 5-steps, he said the real world journey may circulate a dozen times among the steps back-and-forth before the process is complete.

On a good day, here’s my path.

  1. Prewrite,
  2. Draft,
  3. Revise,
  4. Draft,
  5. Revise,
  6. Draft,
  7. Revise,
  8. Prewrite,
  9. Draft,
  10. Edit,
  11. Revise,
  12. Publish,
  13. Revise,
  14. Edit, and finally
  15. Publish.

If That, Then This … 

Do you need to take classes or earn certificates before you can write? 

No says Helen Jackson in an article from The Writing Cooperative. 

But, then how do you get started?

Helen recommends journaling.  

Photo credit: r.nial.bradshaw on Best Running / CC BY

I began journaling long-hand in spiral notebooks years ago and noticed how life passed through my pages.

It was exhilarating.

It became an obsession.

It became so important that I forced myself to walk away for breaks.

I had become addicted to forgetting to live my life unless I took the time – hours – to write-up a memorable 15-minute experience. 

Today I’m happy to say my journaling is confined to answering one question.

What would Leo da V do?

Not Michelangelo, but Leonardo da Vinci.

Leonardo kept stunning notebooks which revealed his wide-ranging scientific, artistic and human anatomy curiosities.

Walter Isaacson wrote about Leonardo’s genius, but didn’t gloss over how, due to his unrestrained creative inquiry during the Renaissance, Leonardo left many sponsored projects unfinished.

Musing what Leo da V would do triggers a meandering tour through unconnected feelings, thoughts, ideas, memories and fragments of story ideas.

Or what might be called my Prewrite.

“What would Leo da V do? Relish what the interviews reveal in Judd Apatow’s book, “Sick in the Head”. Like Marc Maron’s WTF podcast interviews, these are people who are in their 40s and 50s who are established in their careers – Gen-X – and reveal what it’s like to keep going, be creative, take newer risks, reflect on what’s going on around them now.”

If That, Then This …

Helen says, “Anything that comes to mind that you don’t want to forget — note it down. Sometimes re-reading your ideas can trigger another idea and it just snowballs from there.”

Leo led to a couple of surprises.

“Two organizing principles – Legacy and Taxes.”

The taxes symbolized a reminder that it is that time of year.

And, working on those taxes points out a need for making money – different business models to explore.

Legacy reminds me I need to return to my tagline – “How to Live, Love, Work, Play, Invest and Leave a Legacy” – and flesh out what it’s like to keep going and developing in the latter phases of artistic lives.

If That, Then This …

I may be cursed.

But, I’m also lucky enough that I recently took time off to trace Leonardo’s footsteps in Italy.

There’s Nothing in your Spam Queue at the Moment

Comment: “Post writing is also a fun, if you be acquainted with afterward you can write if not it is complex to write”

Qwertyxp2000

My Response: Greetings Alysa. I’m pretty sure Siri said it best.  “There is no AI in team!” Yours in SPAM

Akismet has protected your site from 67 spam comments already.
There’s nothing in your spam queue at the moment. But, here are some of my favorites from across our network of six knowledge enterprises. Hope you enjoy these Spam treats!

Freelancing Anywhere You Want – Visual Hunt

Freelancers

Comment: “2019”

My Response:

Thank you for your contribution to “Freelancers.”  Yes, we all will be older then. Wait, maybe not all of us.  But that’s another topic.  I’ll let you know when I publish it so you can so wisely contribute to it.  Yours in SPAM

Comment: “I really like your writing style, superb info , thanks for posting : D.”

My Response:

I so want to believe you Rebecca or Aileen or … ? Yours in SPAM

Training Mooners Along the Pacific Coast

Mooning the Merry-Go-Round

Comment: “Why users still make use of to read news papers when in this technological globe all is accessible on net?”

My Response:

Thank you, Albert for sharing such a thought-provoking query. I can only respond by pointing out that  “… sometimes we blame others for not giving us what we want when the real problem is that we’re just not letting ourselves have it.” Yours in SPAM

Photo: Visual Hunt

Two Ways to Stay Home

Comment: “Thanks for the tips on credit repair on this site. Things i would offer as advice to people should be to give up this mentality they will buy currently and pay back later.”

My Response:

Thank you, Jonah (and to the extras at proxies). I’m looking at you Karren, Keith or Cole (?). Yours in SPAM

Comment: “Youre so cool! I dont suppose Ive learn anything like this before. So nice to seek out any individual with some original thoughts on this subject. realy thank you for starting this up. this website is one thing that’s wanted on the net, somebody with slightly originality. useful job for bringing one thing new to the web!”

My Response:

No, you’re so cool, Monet and/ or Ebonie!!!! Yours in SPAM

Comment: “Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!”

My Response:

Hi Majorie and/or Vance. Give my regards to Monet, Ebonie, Jonah, Karen Keith and Cole!!! Yours in SPAM

Photo: Visual Hunt

Demographic Lifestyles and Buying Power

Comment: “Appreciate it for all your efforts that you have put in this. very interesting info .”

My Response:

Aw, that’s so sweet and genuine and authentic and I so want to believe it.  Hope you’ll be back in 2019, Denis aka Lanette.  Until then give my best to the gang of extras at proxies. Yours in SPAM

Photo: Visual Hunt

Find Experts for Sophisticated Financial Strategies

Group Response:

For all my new, but vowel-challenged, friends from north of the border dropping by over the last few weeks. Yes, in a way my series was about erecting, but in the construction and real estate meaning of the terms.  Getting it up? Try these more targeted posts to lv yr cmmnts  “Which of These 65+ Year Old Lifestyle Profiles Fits You Best?”  or “65 Years Old:Maturity, Integrity and Wisdom (65+)” Yours in SPAM

Image credit: Getty Images

What Do You Need To Know As AI Changes Your World?

Comment: “I am contemplating of buying this amazing Pretty Patterned Garter Chemise … Would you recommend this boutique?”

My Response:

Bon Jour, Maurice, See my new friends from north of the border (above).  They can probably answer all your questions about inflation and vibration.  Me? Not so much.  Yours in SPAM

Image: iStockphoto/metamorworks

If a New Era of Technology is in the Driver’s Seat, Where Are We Going? 

Comment: “There’s been a lot of changes since I last left a comment about my site. I’m starting to add the new features that I’ve wanted to… I thank you all for visiting my site and I hope you have a great weekend!”

My Response:

Hi Stuart. nice one.  You connected the “Driver’s Seat” to your free auto approval list.  You should take a spin with Aimee, who said …

Comment: “I just couldn’t leave your website prior to suggesting that I actually enjoyed the standard info a person supply to your visitors? Is going to be back frequently to inspect new posts”

My Response:

Aimee – Be sure to check out Stuart’s site.  A lot has changed. Yours in SPAM

Composite; Shutterstock; iStockphoto

The Future’s Arriving Faster than You Think. Now What?

Comment: “It’s actually a nice and useful piece of information. I am happy that you simply shared this useful information with us. Please keep us informed like this. Thank you for sharing”.

Comment: “Hey very nice blog!! Man .. Beautiful .. Wonderful .. I will bookmark your blog and take the feeds also? I’m happy to seek out so many helpful info right here in the put up, we’d like develop extra strategies on this regard, thank you for sharing.”

My Response:

Hey you two, Cliff and Isidro. No, THANK YOU for sharing. Don’t forget to check out Sturart’s site because so much has changed. Yours in SPAM

GETTY IMAGES

Artificial Intelligence, Quantum Computing and the Future of Work

Comment: “Post writing is also a fun, if you be acquainted with afterward you can write if not it is complex to write.”

My Response:

Greetings Alysa. I’m pretty sure Siri said it best.  “There is no AI in team!” Yours in SPAM

Comment: “I do not even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you’re going to a famous blogger if you aren’t already  Cheers!”

My Response:

And Paul, may I return the compliment?  If not,  may I ask if you are living north of the border like my new vowel-challenged friends? If not, but local couples interest you, might I recommend “Which 30-44 Year Old Couple Lifestyle Fits You Best?”  Yours in SPAM

Photo: Visual Hunt

Itineraries

Comment: “Thanks for revealing your ideas. I’d also like to mention that video games have been ever before evolving.”

Comment: “I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get setup?”

My Response:

Yo Shelton aka Tracy and Keith aka Napoleon (and to the extras at proxies – I’m looking at you Jonah, Karren, Keith or Cole) Yours in SPAM

In 2019 look for a special edition of Spam conspiracy recipes.

What happened on your journey so far?

You need to build a platform to establish your authority and visibility, but what works and what no longer does?

 

Drawing a curious crowd
Maybe the original estimate of how many patrons or fans it takes to succeed just doubled.

 

Final Installment in a three-part series.

Part One: What’s Going On? Why?

Part Two: Where Are You Going?

What Happened on Your Journey So Far?

  1. What did you discover?
  2. What surprised you?
  3. What insights have you learned?
  4. What are new opportunities you are better positioned for?

What did you discover?

Well, first off data and information ages.

If you are like me articles randomly pop up that I believe will be important when I have time to review them.

One source for me is Medium.

Another is Flipboard.

Oh, and another is Apple News.

So you save them, tag them, and retrieve them sometime in the future when you’re ready for them.

When you can apply  the tips or secret know-how they describe.

And, of course by then, you discover the source disappears.

Which is a hard lesson to learn.

If you curate back up the originals, or lose access to pearls of wisdom you so desperately need now.

The best example?

Sign Up Before It’s Too Late

AnyWired missing in action.

Next discovery?

Figuring out which tools you should  use.

Do the “aging” tools still work?

Are they evergreen?

You need to build a platform to establish your authority and visibility, but what works and what no longer does?

Turning to crowdfunding, what did I learn?

I discovered I was at least 6 months behind.

While riffing on  self-publishing and marketing in 2016 Katherine Milkovich summed up  my journey so far.

It all just takes trial and error.

What works for somebody else, may not work for you.

What surprised you?

Maybe the original estimate of how many patrons or fans it takes to succeed just doubled.

The initial number ballooned from 1000 raving fans to 2000.

Behind again.

The biggest surprise?

At the beginning of 4th of July summer weekend, roughly a month and a half ago, I logged in to one of my 6 sites.

Clicked on its dashboard like I do everyday to write and rewrite and upload photos and link and …

WTF?

Out of nowhere I received 10 times more views than spam comments.

I’d been running an experiment on Flipboard and LinkedIn.

How did my post attract 592 followers of KnowLabs on Flipboard; 840 in LinkedIn.

It’s still a mystery how 404 people visited my site when only 10 to 12 on average bother to stop by.

Take a look for yourself. I’d love to duplicate it somehow.  Let me know what you think.

What insights have you learned?

WordPress help and support sites are outdated. 

It takes a long time for me to understand why things don’t work.

Administering the technical aspects of the six websites drains my energy.

That continuing steep learning curve steals time away from writing – what I love to do.

And, puts me into a failed-problem-solving frame of mind.

Not so conducive to creativity and clarity. Or maintaining a consistent 60-minute writing habit.

But, writing about the trial and errors encountered (know banking process) help me understand why something goes wrong. 

Those lessons could provide how-to steps for Millennials, 45+ Empty Nesters,  55+ year olds and Baby Boomers ready to move to a resort, quality-of-life community.

And, take their mobile, remote work with them.

What are the new opportunities you are better positioned for?

In the original book content, I skipped over the details for making money while you sleep. 

I assumed readers would already know how to do that, but not how to pick out the best place  to live – where other birds-of-a-feather liked them flocked. 

When this knowledge laboratory is more complete the content guidelines will be more detailed and maybe more marketable.

Some future topics – how to:

Business Ideas
  • Conduct a laboratory.
  • Bank new knowledge and expertise mastered.
  • Package and repackage your deposits into new products.

Next Steps:

  1. On Amazon / Kindle publish “On Your Own Terms: Pack More Meaning and Passion into Your Life” 
  2. Promote it as Book One of a five-book series in Volume One on all of my sites and on Flipboard and LinkedIn. 
  3. Join the Writing Cooperative and take their challenge covering all the mistakes I made in my first year (plus or minus) as a reluctant website administrator. 
  4. Repurpose those and drafts from The Knowledge Path – Volume Two and Three on Patreon. 
  5. Get MailChimp working as my primary vehicle for getting subscribers and supporters to review and leave comments on Amazon. Add Patreon link to my websites and my email, Flipboard and LinkedIn. 
  6. Automate a consistent process of content aggregation, curation, composition, and circulation. 
  7. Master the chain reaction  of Awareness – Interest – Liking – Desire – Trial – Repurchase and Regular Use. Make it easy for your fans to buy a piece of you, and then advocate on your behalf.
  8. Achieve the long-term goal of subscribing, sponsoring, then buying books and reports, joining membership.

What have you discovered on your journey?

Where Are You Going?

I strongly feel you have to stay relevant and more marketable than your competition.

Periodically I revisit my approach for creating new (for me) knowledge that I can apply more efficiently and productively.

 

My approach unfolds in three phases:

  • What’s Going On? Why?
  • Where Are You Going?
  • What Happened on Your Journey So Far?

Part One: What’s Going On? Why?

Where Are You Going?

  1. What if?
  2. What will you be able to do?
  3. What are your expectations?
  4. How will you feel?
  5. What will you know or understand?

What if?

With so much stuff out there, how do you know what to trust?

What if I apply the research I’ve already deposited into my knowledge bank over the years?

The Knowledge Path Series

What if, then, I can engage a following, both locally and online?

What if I can attract a large enough fan base to build other products they find unique and valuable? The second volume of “The Knowledge Path” series will be about finding the right fit in company cultures for you as you compare 16 organizational talent cultures.

What will you be able to do?

Cultivating “True Fans”

Subscribers, members and patrons learn from my experiences and follow step-by-step details for packaging and repackaging their expertise to generate passive income.

By creating a community, I’ll be able to learn from their experiences too.

We’ll find out what worked and what didn’t work together. 

They’ll follow along to learn from my mistakes and I’ll be able to incorporate lessons they learned as well.

What are your expectations?

Only modest income once the websites are fully functioning and attract enough followers.

Mostly from crowdfunding rather than from book sales. 

This lifestyle business serves as startup with tax write-offs and low initial costs.

My ROE (Return On Effort) slowly and incrementally builds to a longer term sustainable income stream.

How will you feel?

Knowledge Products for Making Money While Your Sleep

Email subscribers will become more accomplished having mastered social, digital media, crowdfunding and self-publishing skills.

I’ll feel gratified, helpful and proud.

What will you know or understand?

As an amateur muddling through and testing my self-help, do-it-yourself process I’ll finally figure out how to offer websites as products through WordPress multisite.

By following along email subscribers  can profit by following my steps and missteps.

With a member community we can refine our learned lessons and offer in the virtual world what I offer to executives in the real world.

Conduct a laboratory. Bank new knowledge and expertise mastered. Package and repackage your deposits into new products.

Where are you going?

Part Three:  What Happened on Your Journey So Far?

 

 

What’s Going On? Why?

Even though it’s a cliche I hear frequently from almost all of the mentors I’ve recruited over the last decade, I too  want to give back.

 

“… I would suggest trying EVERYTHING and testing what works for you. This is what works best for me.”

 

Time Out.

Can we talk?

About what’s going on?

And a little later about where you’re (I’m) going with this work-in-progress.

And, maybe still later about what’s happened on your (my) journey so far?

Katherine Milkovich left sage advice in a comment about self-publishing:

There are always some new strategies, some of them are good while the others are not really worth my time because I saw no results. 

I believe what Katherine did was to simply define what I mean by “conducting a knowledge laboratory”.

We don’t always know what to believe and what not to believe when we cross into new territories (real and imagined) – territories filled with fear, uncertainty and doubt (FUD).

“… I would suggest trying EVERYTHING and testing what works for you. This is what works best for me.”

Periodically I revisit my approach for creating new (for me) knowledge that I can apply more efficiently and productively.

I strongly feel you have to stay relevant and more marketable than your competition.

My approach unfolds in three phases.

What’s going on?

The Knowledge Path Series
  1. What is your situation?
  2. What are the knowns?
  3. What are the unknowns?
  4. What are the threats?
  5. Why?

Where are you going?

  1. What if?
  2. What will you be able to do?
  3. What are your expectations?
  4. How will you feel?
  5. What will you know or understand?

What happened on your journey so far?

  1. What did you discover?
  2. What surprised you?
  3. What insights have you learned?
  4. What are new opportunities you are better positioned for?

So how does it work? Here’s what I’m experiencing in this journey so far.  Call it part one.

What’s going on?

What is your situation? I’ve been in the advising, consulting and expertise peddling business for more years than I’d like to reveal.  Here’s what I realized.  And what I wanted to do.

Make a Million Dollars
  • You either work for someone else or for yourself. 
  • What every consultant I know wants is to make money while they sleep.
  • They already sell an expertise. 
  • They need  a website to attract new clients. 
  • If so, why not combine their online marketing with a way to earn income from it – 24 hours a day, 365 days a year?

What are the knowns? In my day job at the business school I developed a curriculum, but realized most executive students weren’t attempting to build a lifestyle business.

I’m guessing you aren’t an executive.

You might play one on TV.

But I do know plenty of ex-executives who have been put out to pasture in their late 40s and mid-50s and now face these choices.

If Only. What if?

How to choose the ‘Preneur’ business model by weighing the pros and cons:

What steps should you (I) take?

I’ve already identified 12 steps (from the master list of 34) described and illustrated in Volume One  of “The Knowledge Path: How to Live. Love. Work. Play. Invest and Leave a Legacy.

Phew.

Start down a path with a  lifestyle business that you can take anywhere in the world “at the intersection of passion and quality-of-life“:

  1. Choose a business model that brings out the best in you.
  2. Conduct a preliminary marketing study about the  best places on your bucket list
  3. Activate a “Brand-as-an-Expert” campaign
  4. Maintain a consistent process of content aggregation, curation, composition, and circulation.
  5. Engage and nurture your audience of followers.  Grow to 1000 (2000?) raving fans
  6. Make it easy for them to buy your expertise and advocate on your behalf to others.
  7.  Automate the chain of awareness, interest, liking, desire, trial, repurchase and regular use.
  8. Practice daily to master your story telling process to engage your customers imagination.
  9. Cultivate a voice that is uniquely yours and delivers on your “Brand-as-an-Expert.”
  10. Sketch scenarios in five-year time frames to highlight potential risks and rewards, threats and opportunities.
  11. Prepare to pivot and thrive when key moments during your five-year scenarios arrive.
  12. Monitor and anticipate shifts in your environment.  Swim with the new currents and clue your fans in to what’s changing.

What are the unknowns?

Building a website that will describe my work-in-process.

  • Figuring out a way of capturing the knowledge and experience in a way that results in another knowledge product.
  • I didn’t know how to write and publish a book. 
  • I knew I had a story to tell.
  • Figuring out what the step-by-step process is for self-publishing, hosting a website and blog, submitting a book to Amazon, determining all the moving parts to a social media strategy and crowdfunding campaign.
  • If the return on my effort ROE may not be worth the time to master it from scratch. (Or, for you). 
  • Costs: Incurred expenses for registering domain names over two years with additional for confidentiality, hosting my 6 sites  

What are the threats?

For example:

  • My learn-as-you-go DIY project takes too long.

    Rearranging Creative Ideas
  • Is it analysis paralysis?  The research and writing parts vary between the extremes of terror and bliss.
  • My book content ages by the time it takes to successfully self-publish the series. The perceived value tanks and no-one buys my books.
  • I lose focus and move on to Volume Two prematurely. I self-sabotage as I near the end – what’s that old song – Slip Sliding Away?
  • The content business isn’t sustainable and you can’t really make a living following this business model.

Why?

Even though it’s a cliché I hear frequently from almost all of the mentors I’ve recruited over the last decade, I too  want to give back.

And, I wanted to learn something new by testing the process for creating new knowledge and innovation – called knowledge banking.

  • How you can choose the right resort community just for you in the Western Region of the United States – all you needed was fast wifi connection and a method.
  • Write Volume Two as a new series of books – selecting the type of organizations with talent cultures as clients or employers – that bring out the best in you. Optimize the entire process by applying what I’ve learned so far.
  • Integrate a project plan. Test what works and what doesn’t.   Grow your reading audience by igniting a marketing plan and social media campaign.
  • Pick the best crowdfunding platform.
  • Publish on Amazon – give it a way individually and as a five book series to experiment with pricing (Volume One) – creating a bucket list of best places attracting people like you in quality-of-life communities.
  • Offer exclusive reports and bucket list updates.

Conduct a laboratory. Bank new knowledge and expertise mastered. Package and repackage your deposits into new products.

What works for you?

Part Two: Where Are You Going?

Skip These 6 Self-Publishing Truths at Your Own Peril

FREE ignites your WOMB.

Is it just “Phake Gnus” picked up and circulated by unsuspecting wannabes like me?

 

So far I’ve made it through Day Fifteen, halfway through AnyWired’s 30-day plan for building a viable freelance business.

Then I nearly lost it when I found out I was 180 to 365 days behind in my crowdfunding campaign.

Seriously.

I had to ask myself,

Why was I going through this grind in the first place?

How did this all start?

What was I thinking?

So, this was my dream.

Follow my passion.

Write a book.

Somehow get it published.

And, live happily ever after.

Look it was a dream, right?

Apparently, you can’t just publish a book and then do nothing.

In my field of dreams, I so wanted to believe that I could publish an awesome book and that would be enough to sell it. 

But, it doesn’t work that way out in the cold cruel world, unless you’re already famous. 

And I’m not. 

So what should I do?

Wake up.

Get out of bed.

Drag a comb across my head.

Make my way downstairs and drink a cup.

Or two.

And …

1. Give it away for free for a limited time, such as 30 or 90 days. 

Why, are you crazy?

Yes, but …

FREE ignites your WOMB.

 Your word of mouth buzz.

And momentum to boost your confidence and kick off your covert authentically real sales process.

But, wait there’s more. 

Seems like everyone quotes Seth Godin’s unconventional wisdom.

Is it just “Phake Gnus” picked up and circulated by unsuspecting wannabes like me?

Or a purple cow?

Yes.

Anyway.

You may not be as good a writer as you hope you are.  

The best way to find out is to ask your friends and relatives to share your FREE book.

If they decline, maybe you aren’t ready for prime time just yet.

But if you ask them “pretty, pretty please” to share with twenty of their friends, and they do.

And if each of their friends shares  your work of art with twenty more of their friends. 

And if each of them do too, and so on and so on, then the multiples of readers you can reach can be staggering.

In theory, right?

20 x 20 x 20 x 20 = 160,000.  

Not bad, eh?

If all goes right, when you bring your next book to market, you’ll have a strong, raving fan base.

Since it’s free with a capital FREE you can test your content without draining your bank account.

Especially if things don’t go according to plan.

Or your friends aren’t really your friends.

Or you relatives still haven’t gotten over your gaff during last Thanksgiving dinner.

But, realistically it’s the only way a first time author can publish successfully.

Or so I’m told.

What else?

2. Amazon sets the price structure.

On Amazon most ebooks fall under the $9.99 price ceiling. 

Pricing matters.

Low pricing attracts readers. 

At the right price point it motivates your potential audience to take a chance on your book.

Treat pricing as a knowledge laboratory.  

Huh?

Experiment with it over time to assess your readers’ response rates.

For you (and me) the price may have to be $0.99 to encourage (fake ) friends and non-friends and relatives to take a chance on you, an unknown author.

If your first time readers give you rave reviews, then you may succeed with a lower price but at a higher sales volume.

You may not make mortgage-paying income (yet).

But with an enthusiastic base, you’ll be better positioned to receive a publisher’s advance next time.

And pay off some of your growing credit card balances.

Or at least offer your next book at a much higher price.

3. Partner with the In Crowd 

Find and participate with large-traffic blogs, websites, newsletters, and social media writers.

On July 9, 2013 almost 5 years ago Rob Eager, On Digital Book World, wrote “How to Sell Ebooks: 5 Proven Tips” and listed seven of the most influential back then.  

According to Eager in 2013, getting your e-book mentioned help gets the word out leading to more downloads than you could have grown organically on your blog.

Basically, he said, “You can write to the administrators of these e-book blogs and request a feature on your book. 

Look for sites with free listings.

Or those that will feature your book for a fee. 

He also  said “Kindle Nation offers author sponsorship opportunities to promote your book for $99 to $400” (check for today’s fees).

Don’t overlook web-based ads.

You can run them on GoodReads and IndieReader.

4. After experimenting with all avenues  of “Free” and “near Free” check out  paid book reviews.

Besides book mentions and paid advertising, independent authors can pursue literary reviews of their work for a fee. 

Why?

You boost your legitimacy as an unknown author. 

While a lot has changed over the last five years, here are two of Eager’s recommendations to get you started on your trial and error testing:

If you’re like me, I hope you’re not for your sake, you’ll find that writing a book takes so long it impacts your ability to make a living. 

And apparently that’s not the half of it.

5. So wouldn’t it make financial-survival sense to find a sponsor? 

Like receiving an advance from a traditional publisher someone pays you to create your book. 

Even better than crowdfunding.

The mutual benefit accrues when you agree to offer your sponsor advertising space or promotional activities for them. 

Eager profiled Al Pittampalli who “landed Citrix Systems as a sponsor for his new ebook called, Read This Before Our Next Meeting. 

Citrix invented the popular GoToMeeting videoconferencing service (www.GoToMeeting.com), which is used by companies around the world. 

As a sponsor of Al’s book, Citrix got exposure to thousands of potential new customers. 

Likewise Al got funding through Citrix, legitimacy from their brand, and exposure to a much wider audience”

Great gig if you can get it, right?

How do you get it?

Begin by jotting down all the likely suspects you can even loosely associate with your book’s content.

  • People. 
  • Companies.
  •  Nonprofit Organizations 

Oh, right, you may need to do a little Googling or ask Siri and conduct a little market segment research too.

The key is to surface what each might have in common with you.

Like they want to reach their customers or donors with something new to keep them engaged, that you want to reach as readers and purchasers of your book. 

Then you contact  those organizations and pitch your value proposition.

That you’ll become a spokesperson for them.

Or your book is the ideal product placement opportunity for them. 

Really? 

Wait, what’s in it for them?

An avenue for marketing in a non-threatening, more authentic manner to their potential customers or donors. 

Seriously, you can do that?

Yup.

But the burden of proof falls on your shoulders. 

You have to convince them that your book’s audience appeals to their target market.

And that you can sell a lot of books.

6. It takes a knowledge laboratory to test what works and doesn’t. Now you tell me.

According to Eager:

“There has never been a more interesting time to be an independent author. The opportunities to self-publish and sell books are unprecedented.” 

Is interesting time enough?

Run a Knowledge Laboratory

What worked well 5 years ago may end up wasting your precious time  today. 

In fact, what worked well even a year ago might not cut it.

However, some of the fundamentals probably remain the same. 

  • You must write a great book that provides tangible value to the reader. 
  • Test that assumption with 20 of your friends and relatives.
  • Start small, use a low-cost pricing approach to gain new readers, 
  • FREE or near-FREE.
  • Grow your platform.
  • Connect with the in crowd of influencers. 
  • And if you dare, find a sponsor.

But,  keep Katherine Milkovich’s comment in mind (written in 2016).

There are always some new strategies, some of them are good while the others are not really worth my time because I saw no results. 

But there are some basics that never change, such as starting your blog and building your audience, using forums, guest posting… 

There are some useful tricks on https://katherinemilkovich.wordpress.com/2016/08/05/marketing/

(Oops, no longer.)

But I would suggest trying EVERYTHING and testing what works for you. 

This is what works best for me.”

What works for you?

Steps:

4) Nurture your passions and express your uniqueness — no one else can or will, for that matter.

11) Maintain a consistent process of content aggregation, curation, composition, and circulation.

12) Nurture your audience of followers striving to increase the number of your raving fans to 1000.

13) Make it easy for your fans to buy a piece of you, and then advocate on your behalf. 

14) Synchronize your selling process with their buying process — master the chain reaction  of Awareness – Interest – Liking – Desire – Trial – Repurchase and Regular Use.