S4 E28 — Why Do Those Who Know the Least Talk the Longest?

According to the plan, public pressure created by the delay would lead state legislatures in six key battleground states with Republican-dominated legislatures – Arizona, Michigan, Pennsylvania, Georgia, Wisconsin, Nevada – to de-certify election results, with the intended outcome that Trump would have more certified electoral college votes than the election’s actual winner, Joe Biden.

“5”  Steve Aoki, 41; Steven Spielberg, 74: “Why do those who know the least tend to talk the longest? Your observations may be brief by comparison, but they go right to the heart of the matter, so don’t hesitate to lead the way.” Sagittarius

Hi and welcome to Sunday’s 28th Episode in Season 4 of  Our Disruptively Resilient Year” on this 17th day of April in the spring of 2022.

We concluded the three-year examination of how bits of wisdom changed — during the “normal” pre-pandemic year compared to the pandemic year, and more recently to the paradoxically normal year. 

“The Tau of Steves: What You Don’t Know Could Fill a Book”

Table of Contents

Season Four continues now within domestic and global chaos.

Previously in Season Four, The Disruptively Resilient Year

S4 E27Who Cares If It’s The Right Thing To Do Anymore?; S4 E26What Happens If No One Asks a Question?; S4 E25Accountability? 

Related from Season Three, the Paradoxically Normal Year

S3 E28Why I Stole Your Daily Horoscope for a Year; S3 E27What the World Needs Now Before It’s Too Late; S3 E26Following Alice Down the Rabbit Hole; S3 E25 Art Lives Upon Discussion, Upon Experiment, Upon Curiosity …

Related from Season Two, the Pandemic Year

S2 E28Hosting Norwegian Zooms While Trump Eliminated the Virus in April; S2 E27Why I Have to Keep Leo da V on a Leash and So Should You; S2 E26Rethinking the N-Word; S2 E25Are You an Innie or Outie Thinker? 

Related from Season One, the Normal Year

S1 E28Day 28 of My 1-Year Experiment; S1 E27Day 27 of My 1-Year Experiment; S1 E26Day 26  of My 1-Year Experiment; S1 E25Day 25 of My 1-Year Experiment


After Joe Biden won, Former President Donald Trump refused to concede and Peter Navarro jumped into action working on plans to overturn the legal results of the 2020 election.

    • He and Steve Bannon coordinated the details naming the scheme, “The Green Bay Sweep” involving more than 100 Republican state legislators. 
    • Navarro published the plot in a November 2021 book and then hit a talking head tour speaking about it in multiple media interviews. 

Invoking Lombardi’s Packers

It took its name from the Packers sweep, where the Green Bay Packers of the 1950s and ’60s, led by Vince Lombardi, would flood a zone with blockers, allowing the football to be advanced dependably behind them. 

According to sources cited in Wikipedia:

    • In the political iteration, devised by Steve Bannon, the Electoral College vote count would be blocked by repeated challenges to various state’s vote counts by Republican members of the House and Senate favorable to Donald Trump. 
    • Each challenge could take up to two hours of debate by each chamber, individually, leading to as much of 24 hours of televised hearings.
    • According to the plan, public pressure created by the delay would lead state legislatures in six key battleground states with Republican-dominated legislatures – Arizona, Michigan, Pennsylvania, Georgia, Wisconsin, Nevada – to de-certify election results.

100 Congressman on the Wall, if 1 of Them Happens to Fall …

The intended outcome was Trump would have more certified electoral college votes than the election’s actual winner, Joe Biden.

Navarro claimed that then-president Trump was “on board with the strategy”and that up to 100 congressmen were committed to executing the plan. 

Goal Line Play Comes Up Short

However the plan was dependent on Vice President Mike Pence’s participation. It was difficult to pressure Pence, said Navarro, according to Wikipedia: 

Because all communication passed through his chief of staff, Marc Short, who had been president of the Koch Brothers funded Freedom Partners. It was like the Soviet Union taking over Eastern Europe. As an Iron Koch Curtain fell over the vice president, the only way you could speak to VPOTUS was to go through Short.” — Peter Navarro

Pence himself rejected the strategy, but Republican legislators initially followed the plan, with Arizona representative Paul Gosar objecting to his state’s vote counts. 

And, as it turns out things turned darker.

In December after the election, right-wing political activist and organizer Ali Alexander said that he, Gosar, Biggs, and Representative Mo Brooks were “planning something big”: a “mob” to pressure Congress into rejecting the election results. — Wikipedia

In a since-deleted video, Alexander said: “We four schemed up of putting maximum pressure on Congress while they were voting.”

To be fair, Gosar’s office did not respond to media inquiries about this allegation. But News outlets noted that Gosar’s social media accounts had expressed support for Alexander in the past, according to sources cited in Wikipedia.

In the joint session of Congress to formally count the votes of the Electoral College on January 6, 2021, Gosar and Senator Ted Cruz led a challenge to Arizona’s electoral results. — Wikipedia

And, then the Weirdness Descended

Hours after the January 6 storming of the Capitol, during which one police officer and four marchers eventually died, Gosar was the first member of Congress to advance the conspiracy theory that antifa was to blame for the violence, echoed by Brooks and Representative Matt Gaetz.

When Congress reconvened that night, the challenge to the Arizona vote had been rejected 6-93 in the Senate and 121-303 in the House. Gosar, Biggs and Debbie Lesko of Arizona voted to reject Arizona’s vote results, according to Wikipedia cited sources.

As a result of Gosar’s alleged involvement in the storming of the Capitol, three of his siblings called for his expulsion from Congress. 

“When you talk about what happened the other day, you’re talking about treason. You’re talking about overthrowing the government. That’s what this is. If that doesn’t rise to the level of expulsion, what does?” said Tim Gosar. 

Pardon Me, PLEASE

On January 19, the last day of the Trump administration, it was reported that Gosar and Biggs sought pardons from Trump. 

    • No pardons were granted to them or anyone else involved in the storming of the Capitol or the preceding “Save America” rally.
    • In June 2021, Gosar was one of 21 House Republicans to vote against a resolution to give the Congressional Gold Medal to police officers who defended the U.S. Capitol on January 6.
    • After proceedings were interrupted by the January 6 Capitol attack, Pence cited the violence as a rationale for blocking further challenges.


“3”  Steve Zahn, 51: “‘Don’t sweat the small stuff,’ they say. ‘The little things add up,’ they say. So which is it? Forget about the scale of things for now and focus on their gravitational pull. If it’s important, you’ll be attracted to it.” Scorpio

I was hoping for more.  This whole Green Bay Sweep stuff and nutty elected officials supporting extremism even his siblings can’t stomach is as confusing as this Holiday Tau.

Random ones that make me want change my sign.

Today’s Holiday Birthday: 

Your talent for listening with your whole being makes wonderful music out of your year. People, nature and ideas intertwine, clash and harmonize to help you move toward an unexpected destiny much to your liking. Your openness engenders practical and magical connections for whatever you and your loved ones need.

“4”  Steve McQueen (1930 – 1980): “You don’t expect people to think and behave like you do. This makes you easy to be around. Others can tell that you’re not imposing rules or judgments on them. People feel accepted for who they are.” Aries

True, even that one crazy uncle every family claims.  Which is why it was so tempting to tell my story about Peter Navarro’s request for which I volunteered just before I left The Paul Merage School of Business for our anniversary vacation to Italy.  Navarro taught classes there and we’d pass in the hallways.  Turned out the resume was for his wife.  She lived and worked as an architect in Laguna Beach.  The last I saw Navarro was on a break during his class when I introduced myself, said I had edited his wife’s resume for which he thanked me.  I just found out today, that they divorced around the same time Emma the Baroness and I took off for Charles de Gulle Airport on British Airways. 

“5”  Steve Aoki, 41; Steven Spielberg, 74: “Why do those who know the least tend to talk the longest? Your observations may be brief by comparison, but they go right to the heart of the matter, so don’t hesitate to lead the way.” Sagittarius

That was always my critique of our former, twice impeached president.  When he got wound up and improvised from the teleprompters he just started stringing together phrases like I used to when I had no idea what the answer to a question was, but I had to answer it in a 5-page essay.  For which I’d receive a D+ or a C-.  I’m not like that.  I facilitate conversations after it gets going and I can find something humorous to say. 

“5”  Steve Jobs, (1955 – 2011): “You’re socially aware and it works to your advantage. Conversational breeziness features fitting topics. You have a terrific sense of who is open to you, when to advance and how best to retreat.” Pisces

Throughout my several careers I found myself working with a wide variety of people from the bottom of society and workplaces up through supervision and management levels to the C-suite.  And, by the nature of introducing change into companies, you had to size people up who had resources and were on the positive side of change and the others that weren’t.  And then you had to address each group differently.

What’s Going On

Literally Bottled and Set Adrift from KnowWhere Atoll

    • @KnowLabs suite of 36 digital magazines, according to my analytics, grew from 12559 this week to 12654 organically grown followers.
    • Orange County Beach Towns 216 viewers stopped by the week before.




    • “Here, Right Matters: An American Story” by Alexander Vindman. “We’d long been confused by the president’s policy of accommodation and appeasement of Russia, the United States’ most pressing major adversary. Russia’s president Vladimir Putin invaded Ukraine, seizing the Crimean Peninsula, attacking its industrial heartland, the Donbass, from the capital, Kyiv. By 2019, little had changed, Russian military and security forces and their proxy separatists continued to occupy the Donbass. The biggest change was to Ukraine’s importance as a bulwark against Russian aggression weeks earlier, the White House had abruptly put a hold on nearly four hundred million dollars.” 
    • David Enrich begins his book with a suicide in “Deutsche Bank Dark Towers: Deutsche Bank, Donald Trump, and an Epic Trail of Destruction” and then meticulously details the bank’s Russian money laundering operations. Deutsche’s Russian business surged after revenues had fallen 50% due to the 2008 financial crisis. Putin’s Russia, poured in to Deutsche from deals it did with VTB Bank, linked to the Kremlin’s intelligence apparatus. Deutsche positioned itself as a crucial cog in “The Laundromat” by doing what couldn’t be done — processing cross-border transactions for banks that were too small  and didn’t have offices outside their home countries.
    • “Unthinkable: Trauma, Truth, and the Trials of American Democracy” by Jamie Raskin recalls one tragedy no parent should endure — the suicide of his son — and then a second tragedy at almost the same time — the insurrection on January 6th 2021, that terrified he and his congressional peers who were tasked by the Constitution to routinely oversee the orderly transfer of power from one former president to the duly elected new President. 
    • “A Warning” by Anonymous (Miles Taylor) written prior to the January 6th Insurrection as an insider’s account documenting how frequently the former President’s behavior and rage without any “guard rails” showed just how far he would go to win the next election at any cost while spinning lies and misinformation on top of each other.  
    • “Peril” by Bob Woodward and Robert Costa provides anecdotes, stories and inside reporting documenting the controversial last days of Donald Trump’s presidency, as well as the presidential transition and early presidency of Joe Biden. 
    • “Devil’s Bargain: Steve Bannon, Donald Trump, and the Nationalist Uprising,” by Joshua Green tracks the money behind the scenes leading up to the 2016 presidential election and the growing influence of Steve Bannon’s network of extreme nationalists.

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate


The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trip

S3 E8 — Wait, You’re Saying I Should Read It Again?

What’s been going on?  Emma the Baroness received that life saver poke in the arm through the backseat driver’s side (no comment) window as we drove through Soka University.  It’s a life saver for two reasons.

The Tau of Steves: What You Don’t Know Could Fill a Book

Hi and welcome to Thursday’s Episode 8 in Season 3 of  My Paradoxically Normal Year” on this 11th day of March in the spring of 2021 — which is a three-year examination of how bits of wisdom changed during the “normal” pre-pandemic year and then in the pandemic year, and now months after.

Previously in Season Three, The Paradoxically Normal Year

S3 E7Who Can Resist Ricky Gervais Calls in this Paradoxically Normal Year?; S3 E6What’s the Half Life of Wisdom?S3 E5Another Year Another Baby, Could Have Been Stevie like Stevie Nicks, but Noooooo!; S3 E4What a Fool Believes She Sees; S3 E3A Pivot, a Miracle or Something Paradoxically Normal?

Related from Season Two, The Pandemic Year

S2 E8How Does the Entangled Fish Hook Theory of Creativity Work?; S2 E7Smart Moves and Shifting Opportunities; S2 E6No We Don’t Share Your Precious Little Frickin’ Data; S2 E5Second Season Sneak Preview: My Pandemic Year’s Natural Experiment; S2 E4Sneak Preview: Day 4 of My Pandemic Year’s Natural Experiment; S2 E3Day 3 of My Pandemic Year Experiment 

Related from Season One, The Normal Year

S1 E8Day 8 of My 1-Year Experiment; S1 E7 Day 7 of My 1-Year Experiment; S1 E6Day 6 of My 1-Year Experiment; S1 E5Day 5 of My 1-Year Experiment; S1 E4Day 4 of My 1-Year Experiment; S1 E3Day 3 of My 1-Year Experiment

“5”  Steve McQueen (1930 – 1980): Ever since the Big Bang, this plane of existence has been made up of contrasts, curves and cycles. You wouldn’t want it all one way. Embrace how it is now. It’s about to change.”  Aries


One, for real and two the Pfizer’s second dose allows her to vacate with the boarders and skiers at Mammoth Mountain in the eastern sierras. 

Yay! However comma. 

Have you ever lost a document because it became so long that, when you tried to save your world-changing insights after hours of composing,  it crashed?  

Or the Apple circle of death icon spun and spun?  Some days it feels like I’m snake bit, as my old pappy would say.  

There’s always something that forces a resourceful work around — which frequently is temporary and which causes more harm than not — like going all in on start up technology that goes belly up.  

I’m looking at you Hypercard, delic-i-ous, Microsoft Entourage…

Why am I bitching and moaning? 

My latest work around threw all my hard won efficiencies out the window. 

    • One master document weighs in at 1.7 MB (by the way is that larger or smaller than say 254 KB? I can never remember.  
    • It’s like a brain stutter as I try to figure out if bond yields increase that’s somehow a bad thing), and 643.5 pages required a breakdown.  
    • Or else I’d suffer one.  
    • The short and the long of it means it takes me 2.5 x longer to accomplish simple tasks dipping into and out of nine smaller instead of one larger source.

Oh, I forgot.  

Biden’s $1.9 Trillion relief package passed the Senate and the House so he’ll put pen to paper and tip the first domino of recovery so it falls off the Resolute Desk in the Oval Office and into your bank account in about 72 hours.

Now turning back to what is really important, me.  

Actually, what is important to Zahn, Winkler, Emma the Baroness and me.  

While I am neither a spy or a secret society member, if my mother is correct my grandfather worked for the State Department in the Brooklyn Naval Yards and achieved one of the highest orders in the “Ancient Accepted Scottish Rite of Free Masonery.” 

I must come by it honestly — craving privacy.

“5”  Steve Zahn, 51: “Though you’re not a spy or a member of a secret society, and you’re not doing much today that you shouldn’t be doing, you still want privacy and appreciate most those who respect yours the best.” Scorpio

Random ones that make me want change my sign.

Note:  This is not my birthday, but I’ll sign up for it anyway, especially the June part. Maybe you should too. 

Today’s Holiday Birthday: 

Perhaps improving sleep, fitness and nutrition is not included on your list of ambitious and glamourous goals. And yet, self-discipline in this regard will be cosmically the birthday gift you’ll most cherish, as all you desire will be served on the shiny platter of good habits. An excellent rating gets you promoted in June.

Good habits, eh?  Sure, but will they help me when McQueens’ ominous warning comes true?  Near as I can figure after the Big Bang came Young Sheldon, but I’m a student of gaps, cycles, innovation curves and science and art contrasts.

“5”  Steve McQueen (1930 – 1980): Ever since the Big Bang, this plane of existence has been made up of contrasts, curves and cycles. You wouldn’t want it all one way. Embrace how it is now. It’s about to change.”  Aries

Somehow I’m getting Smith and Nicks are pointing to cult-like bias fed by certain social media platforms and geezer cable news channels.  Wait, you’re saying I should read it again?  Okay.  But I stand by my set up.  I’m inferring science asks questions, closes gaps in understanding in such a way that the answers can be repeated yielding the same results.

“5”  Steve Smith, 30, Stevie Nicks, 72: “It really doesn’t matter how good a person is at formulating answers if all of the questions are pointless. This is why you examine your questions with the aim of up-leveling before you ask them.” Gemini

Here I felt the Holiday Tau kept me on a roll.  While I did achieve a period of lucid dreaming and value imagination more than you know, I’m not rating G&G’s as high as the other Steve.

“3”  Steve Greene, 34; Steve Guttenberg, 61:You will travel through the magic of media and dreams. Your own fantasies provide the sweetest escapes but much more is possible. Learning to guide your imagination is a skill that will bring good fortune to hand.” Virgo

Oops, maybe I should combine Kerr’s with Greene and Guttenberg to reach a higher score.  And I use imagination after I stuff my mind with facts and figures in my meditations.

“5“  Steve Kerr, 54: You’ll be working your mind like it’s your job — because it is. While feeding your brain the facts and figures that will be necessary, also throw in the unnecessary stuff that makes it all go down a little sweeter.” Libra

I see how it is.  Ending today while reminding myself about my bitching and moaning about losing all your careful articulation and long hours and effort only to loose your precious document.

“5”  Steve Nash, 45:Communicating well will require careful articulation, patience and a level of attention emotional attunement that is, quite frankly, work. Nonetheless, everything good comes through good communication.”  Aquarius

What’s Going On

Literally Bottled and Set Adrift from KnowWhere Atoll 

    • @KnowLabs suite of 36 digital magazines jumps from  7397 to 7455 this week organically grown followers




    • “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen Both of us, Emma the Baroness and I, have been processing the acquittal of our ex-President — not really being surprised by the “Big Lie” promoting followers in the Senate, but more disappointed after seeing new video documentation of the insurrection and detailed evidence time lines.  I return to Kurt Andersen’s book “Fantasyland” to help me through the process of filtering the unfolding events.

Image Credit: Wikimedia Commons

Inspired by: Holiday Mathis – Creators Syndicate


The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S1 E52 – Missing Chapters and Paths Not Taken

The Tau of Steves: What You Don’t Know Could Fill a Book


June 2019

“5”  Steve Jobs, (1955 – 2011): “You’re drawn to unexplored territories today, and you’ll map out the terrain for those who come along later.” Pisces

Hi and welcome to this June 21st Edition and Day 52 of My 1-Year Experiment.

What’s been going on? 

I’ve been working through the missing chapters from my 5-book volume I’ve been calling “The Knowledge Path Series” and just published “High Country Cowboys and Eagles in Whitefish” in my blog, Knowledge Banking: Wealthy Choices. Healthy Lives. What was it about?  Here’s how I described it: 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

Does that make me a paradox grandmaster?  Maybe.  But, not for the reason implied in the second sentence.

“5”  Steve Zahn, 51: “You are the grandmaster of paradox today.  For you, doing nothing is more difficult than doing something.” Scorpio

More from what I described two months ago on Day 26th illustrating our Holiday Tau then: 

In my original field research about “work” which I tested in workshops and advising sessions with hundreds of Executive MBA students I’ve been exploring disruptive change — as driven by a specific type of organization named “Paradoxy-Morons” and at a specific stage of growth companies feel either desperate enough to enter or innovative enough to bake it into their Organizational DNA — reinvention. 

Random ones that make me want change my sign.

And the paradox continues with how I responded in Day 45 on 6/7/19: 

I developed a reverse order negotiations worksheet for those in my Executive MBA career classes.  It ends with weighing the trade-offs among three offers.  But it begins with all the other factors most candidates weigh at the last minute.

“5”  Steve McQueen (1930 – 1980): As generous as an offer may be, if it doesn’t work for you, then move along without fuss or regret.” Aries

Is Howey’s Holiday Tau messing with me?  It feels like a hall of mirrors.  Should I read less into it?

“3”  Steve Howey, 42: Yes, this looks a lot like what you’ve already seen, but it’s not.  If you approach it like you already know, you’ll miss what’s really there.” Cancer

Sure, I’m all about understanding.  And as an introverted idea-packager it’s my temperament and you might say obsession to drill down to identify all the variables and aspects to why somebody lies — like our current President.  My best reference, if anyone else is interested, is “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen. 

“5”  Steve Nash, 45: “Sincerity is better than falsehood, but one person’s truth won’t make a difference for all involved.  You go 10 steps beyond to really understand and present solutions likely to help.” Aquarius

Not, just for today, but for as long as I can remember.  Thank you Jobs for allowing me to swipe your Holiday Tau.

“5”  Steve Jobs, (1955 – 2011): “You’re drawn to unexplored territories today, and you’ll map out the terrain for those who come along later.” Pisces

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

60-Minute Habit

Day Two:  “Gather learning materials to help you practice your service before taking on a client.”

First Cup at Zero Dark Thirty
Now what?  I’ve gathered boxes of stuff and identified 11 ways of working through a process.

Reviewing this step described by AnyWired now, dredges up my feelings of confusion.

Instead of the blank page problem any author encounters before (or after) that 5 a.m. perked brew, I faced the opposite.

Feeling overwhelmed.

Awash in a Sea of Papers

Too many materials gathered, digitized and sitting in desk piles on my first floor home office.

While this should be mainly direct practice (doing rather than reading about), you will need to gather materials to guide you here.”



“This includes articles, interviews and tutorials.”


Look, I was moonlighting and running out of time I budgeted before my morning commute.

It will take me more than an hour just to figure out some sense of order with all this stuff.

Reports, Articles, Printouts

Travel articles from the LA Times profiling destinations and vacations along the coast in Southern California and Northern California.

Indexed in an old Mac version of Microsoft’s “Entourage Notes” with full text of the article and linked to their file categorized by:

“Lone Eagle”;

  • Listing of best places by year from 2005 – 2010 and
  • Tools / websites for finding the best; and
  • Regions – western states and Hawaii / Tropical.

And by another category – by “Do What You Love Scenarios:”

  • High Country Eagles,
  • Permanently Temporary,
  • Wealthy Influentials and
  • Wireless Resorters

(16 Lifestyles, 4 for each).

I’m panicked.

Just then a thought bubble popped above my head.

If Only. What if?

What if somehow customers and clients could use my system for tagging the Internet sites and articles on Delicious, the social book marking site?

But, why and how?

Focus mainly on developing techniques you could actually see yourself using in client work.

1.  List of online resources?

2.  Seasonal comparison summaries by categories:  Best Places, Green Planet, High Country Eagles and Wireless Resorters?

You should spend at least 1 hour per day just developing your skill.

I know,

I know.

  • Maybe I could write about how to use delicious (aka knowledge bank) for the sequence of initiating coverage of a best place community?
  • How to use the Internet to build a knowledge bank for finding the right place?
  • How would a potential reader, customer or client?
  • It may begin with a vacation to a favorite destination.

For the first time you’ll want to figure out your route and itinerary, right?

  • Usually you have a region in mind, with some ideas where you might want to visit.
  • You may start with a map of a region within the West or of Hawaii.
  • You can start saving bookmarks about potential places, to revisit later.

Or you recall a trip you took out west a few years ago.

  • From California to Nevada and Arizona.
  • Up to Colorado and back through Utah and Nevada to your return to California.

A name rings a bell when you read an article about the list of top places to retire published by AARP – Loveland, Colorado.

Loveland, Colorado. The Gateway to the Rockies
  • You spend a little time on the Internet and discover, it’s been singled out as a great place to retire on the water.
  • In 2009 it was singled out as a best place to live.
  • You recall the fun you had hiking through the nearby Rocky Mountain National Park.
  • What were the names of some of those other places you saw on the way?
Awesome Views from Rocky Mountain National Park

You wonder if it is right for you?

  • After all US News & World Report ranked it 7th on their top 10 places to live in 2009;
  • right ahead of San Luis Obispo, California and
  • behind front-runner Albuquerque, New Mexico, # 3 Austin, Texas and #4 Boise, Idaho.

Now you’ve got your work cut out for you.

Here’s a way to find out.

1.  I recommend beginning with Wikipedia and WikiTravel for a quick summary, local history some pictures and the zip code or zip codes.  You’ll see a map of the state, a subset of that map for it’s county.  WikiTravel profiles vacation attractions – directions and transportation, where to stay overnight, where you should eat and play.  It gives you ideas for visiting local attractions and doing more when you consider a broader vicinity.  So you can plan for a long weekend or a one or more week vacation.

2.  If you aren’t interested in Loveland you can stop there and consider San Luis Obispo next.  Maybe, for this time of year you want to visit the desert instead of the mountains.  Or take a vacation along the coast. Or islands – like Catalina off the coast of Southern California or one of the Hawaiian Islands. If you like lakes and rivers, then Loveland may be worth further investigation.

3.  For our purposes, we are assuming that you really want to move, invest in, work in and around, start a business or retire in a new community that doubles as a vacation resort and with pristine quality of lifestyle activities.  Otherwise, why bother?

4.  So, grab the zip code and go to Google and search on the 5 digits.  You’ll find a map which will show you where this destination is in relation to its surrounding area.  You see photo slide shows and videos of the area.  You can switch to satellite views and hybrid map views.

5.  Still believe this town maybe a keeper?  Jump to Claritas to check out the types of people who already live in the neighborhoods.  Birds of a Feather Flock Together.  Neighborhoods change slowly.  They attract the same kinds of people over time.  If you plan to move, invest, work, start a business or retire, you’ll want to see if residents match your criteria.

6.  We’ve already done the heavy lifting for you by identifying neighborhood characteristics by age and stage of life of their residents.  Single (20-20, 25-54, or 30-44).  Couple (55+ or 65+). Family (20-44, 25-54, 35-54). Empty Nests (55+).  Mid-Lifers (30-44).  Baby Boomers (45+ or 55+). Seniors ( 65+).

7.  And, we’ve compared neighborhoods by status and density.  From Wealthy Influentials and Wireless Resorters to High Country Eagles and Permanent Temporaries.  And from Metropolitan to Suburban to Small Cities and Country Towns.  So, if you want to narrow your focus to neighborhoods with 25-54 year old families in Wireless Resorts, then you can find a list that no other top 10 magazine list can provide.

8.  Let’s say you’ve compared and narrowed your search for real estate investments.  Check out City-Data for in-depth demographics and regional, county and zip code statistics – including the number of registered sex offenders.

9.  If you plan to move, you should search by zip code on Weather Underground to find a wealth of weather patterns including tornadoes, hurricanes and other disasters for each season, but especially for January and June to determine just how inviting your new vacation resort will be.  You may just decide to live there for six months and somewhere else for the other.  In the mountains for skiing and snowboarding and then at the beach for surfing and sun bathing.

10. Need a job?  Check the openings by zip code from two Internet sites – Indeed and Simply Hired.  You’ll want to take a couple of job hunting or house hunting trips before your final decision.  Make a vacation of it by returning to WikiTravel to line up the best accommodations, or visit My New Place for a listing, map and photos of rentals by zip code.

11.  We know that the best positions are hidden.  You find them by a chain of referrals and introductions.  How do you create a new network?  Use your zip code and key word description of the town in LinkedIn’s advanced search function and begin contacting the first few of 100 local introductions.

Now what?

Is this really a business?

I’ve gathered boxes of stuff and identified 11 ways of working through a process.

And, I know it will take more that another 60 minutes.

Day One: Behind the Scenes



“Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.”

Peel Away the Outer to Find Your Inner Appeal
An ongoing case study: How to convert thousand lesser fans into a thousand true fans, so they buy enough to support you and make a little profit?

Here’s the part I’ve always hated.

Crafting the sales message.

And, there’s a little irony.

To be successful you have to appeal to human motivations and I earned a masters degree in psychology.

The problem for me has always been that as a professional knowledge worker — in my case a consultant, coach and trusted advisor — we were trained not to advertise or to market ourselves

The path to a thousand raving fans was taken one referral step at a time.

No Advertising or Sales

Not by running ads.

Or by selling.

But by transforming clients with so much value they became enthusiastic advocates.

Can you advertise and sell online without crossing over into the “scam territory?”


For the last few years I found plenty of information and inside intelligence that online marketers and other less scrupulous “Make Money Online” entrepreneurs misused.

But some of it could and should be used by legitimate consultants and lifestyle business owners.

Formula for Attraction

How can you convert a thousand Lesser Fans into a thousand True Fans?

So they buy enough to support you and make a little profit?

Keep these tips in mind.

One of the things that motivates you is to avoid unpleasant things.

Will your “knowledge product” – book or ebook, for instance – save your true fans from making a fool of themselves?

If Only You Knew in Time

Remember high school and how embarrassed you felt from time to time because you didn’t know or understand what everyone else did?

Television ads reminded us how bad our breath smelled or our stinky body odor offended the those around us.

We didn’t have a clue.

Others did though.

Or so the ads implied

There’s that whole wall of worry.

Stuff that makes us uncomfortable.

Things like worrying about having enough money …

  • for paying our monthly bills,
  • for our doctor visits,
  • for the car payment and
  • for what the insurance company won’t pay because of our high collision deductible.

As an entrepreneur you wake up abruptly at 3 a.m. in the dark doubting your ability.

  • Money is running out.

    Gotta Get Back To Sleep
  • Did you seriously underestimated the market for your product or service?
  • Can your knowledge product or service offer peace of mind ?

During the Great Recession we all worried if we would keep our jobs.

If we lost them we worried we might not find another one that paid as well located within a reasonable commuting distance.

Just before the Memorial Day holiday a couple of years ago one of the Chief Marketing Officers who volunteers to mentor our Executive MBA students shocked me.

I knew he lost his job, which comes with the territory when you reach age 50 and finally pull in the big bucks.

What I didn’t realize was how traumatic his situation was.

Now What?

He lost his house because he couldn’t make payments on his mortgage – a wapping $6,000 a month.

And he had to find and move into a two bedroom apartment that long weekend.

Plus lease a storage unit for all the stuff that wouldn’t fit.

Not only did he and his wife suffer the loss of their home and their wealthy influential lifestyle that came part and parcel with it, but their basic feelings of security disappeared that weekend.

Neither he nor his wife could qualify for for social security or medicare coverage.

At least not for another 12 years.

But, the truly shocking part he told me was he had taken out and spent equity loans while he drained his 401K accounts to make his lavish lifestyle “ends meet.”

In my chapter, “Why Careers Are like Real Estate Markets,” I described the dilemma many like my CMO friend faced.

They find themselves at the cross roads between “Doing What You Love vs. Doing What You Hate” and “Living in the Same Geographical Location vs. Moving to a New Preferred Community.”

“My passion and location stories described four different communities …  ‘Wealthy Influentials,’ ‘Wireless Resorters,’ ‘High Country Eagles,’ and ‘Permanent Temporaries.’”

Here’s a snapshot of each.

Permanent Temporaries don’t anticipate the future well and have a hard time adapting to new work realities. 

Many become consultants and entrepreneurs because they can’t find full-time employment. 

Guarded Gate Communities

They aspire to live in, or return to, the guarded-gate communities of the Wealthy Influentials. 

What if they’re forced to relocate, where do they go?

When forced to move to lower cost-of-living neighborhoods they choose small university towns populated with High Country Eagles in higher quality-of-life communities. 

But, they long for face-to-face project-based work as a way of affiliating with other people on a more regular basis.  

Succeeding at interim work demonstrates their value in a new organization. 

What about the trade offs?

Between projects they miss the teamwork and seek to counterbalance the isolation and extreme independence they are forced to endure being on their own – no matter if they’re  interim middle managers, trapped urbanites or just starting over in a new marriage, neighborhood or way of life.

Wealthy Influentials live in neighborhoods that showcase their status and affluence

Viewed from the outside, it’s as if they’ve cornered the market with a wealth-generating machine. 

Like my Executive MBA Mentor once was able to afford …

They find a safe haven for high margin income, pay for a high cost of living, accumulate peak real estate appreciation, and live in a secluded, secure, and mature suburbs or an upscale metropolitan center. 

Selling products or services to this group means offering highly personalized, luxury, and one-of-a-kind experiences.

What if you found yourself in a similar situation?

How about …

Quality-of-Life Lifestyles

Wireless Resorters share the love of a new quality-of-life community with High Country Eagles. 

They realize that with the ability to operate anywhere there is Internet access, anyone can move to unspoiled smaller towns and rural regions. 

Many moved to the mountains areas that became destination vacation  areas like the ski resorts in Colorado.

All four lifestyles populate thousands of thousands of communities from coast to coast.

Across the western region of the United States you’ll find residents in Wealthy Influential neighborhoods like Del Mar or Coronado in California; 

High Country Eagle towns like Sedona or Bisbee in Arizona or Angel Fire and Taos in New Mexico; 

Permanent Temporaries parts of Reno, Nevada or Coeur d’Alene, Idaho; 

or, in some of the better known ski resorts attracting the Wireless Resorters like Breckenridge and Steamboat Springs in Colorado.” 

What if you could find the perfect town for you with just the right kind of neighborhood you’d love?

Claritas, now Nielsen Segmentation, helped pioneer market segments initially based on each new census update.

They linked consumer behaviors for “shopping, financial, media and much more …” with household lifestyles living in specific zip codes across the United States.

Household Shopping Lifestyles

If you’ve ever received direct mail addressed to you or “current resident” those marketers are taking advantage of household data.

The key to their business model unlocks a specific zip code.

In their PRIZM segmentation you can slice and dice over 60 different lifestyles ranging from high to low degrees of affluence and status.

By age and life stage.

Type in your current zip code and they’ll supply you with the top four or five lifestyles in your community.

Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.

Try to search for that lifestyle in their segmentation database and build a “Bucket List” of awesome zip code neighborhoods.

Can’t do it.

Doesn’t work that way.

  • But, what if you devoted the time to reverse engineer it?
  • And, you “mobilized” your lifestyle business?
  • Once you authentically built your virtual community of a 1000 raving fans?
  • You could move them with you, right?

And, you’d be able to zero in on regions and communities varying from …

  • high to low  density,
  • from urban to suburban, exurban, rural and
  • remote populations.

You wouldn’t have to worry about making a living solely from the locals.

Instead, you’d live that quality-of-life that can bring out the best in you.

More on that later.

An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.