There’s Nothing in your Spam Queue at the Moment

Comment: “Post writing is also a fun, if you be acquainted with afterward you can write if not it is complex to write”


My Response: Greetings Alysa. I’m pretty sure Siri said it best.  “There is no AI in team!” Yours in SPAM

Akismet has protected your site from 67 spam comments already.
There’s nothing in your spam queue at the moment. But, here are some of my favorites from across our network of six knowledge enterprises. Hope you enjoy these Spam treats!

Freelancing Anywhere You Want – Visual Hunt


Comment: “2019”

My Response:

Thank you for your contribution to “Freelancers.”  Yes, we all will be older then. Wait, maybe not all of us.  But that’s another topic.  I’ll let you know when I publish it so you can so wisely contribute to it.  Yours in SPAM

Comment: “I really like your writing style, superb info , thanks for posting : D.”

My Response:

I so want to believe you Rebecca or Aileen or … ? Yours in SPAM

Training Mooners Along the Pacific Coast

Mooning the Merry-Go-Round

Comment: “Why users still make use of to read news papers when in this technological globe all is accessible on net?”

My Response:

Thank you, Albert for sharing such a thought-provoking query. I can only respond by pointing out that  “… sometimes we blame others for not giving us what we want when the real problem is that we’re just not letting ourselves have it.” Yours in SPAM

Photo: Visual Hunt

Two Ways to Stay Home

Comment: “Thanks for the tips on credit repair on this site. Things i would offer as advice to people should be to give up this mentality they will buy currently and pay back later.”

My Response:

Thank you, Jonah (and to the extras at proxies). I’m looking at you Karren, Keith or Cole (?). Yours in SPAM

Comment: “Youre so cool! I dont suppose Ive learn anything like this before. So nice to seek out any individual with some original thoughts on this subject. realy thank you for starting this up. this website is one thing that’s wanted on the net, somebody with slightly originality. useful job for bringing one thing new to the web!”

My Response:

No, you’re so cool, Monet and/ or Ebonie!!!! Yours in SPAM

Comment: “Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!”

My Response:

Hi Majorie and/or Vance. Give my regards to Monet, Ebonie, Jonah, Karen Keith and Cole!!! Yours in SPAM

Photo: Visual Hunt

Demographic Lifestyles and Buying Power

Comment: “Appreciate it for all your efforts that you have put in this. very interesting info .”

My Response:

Aw, that’s so sweet and genuine and authentic and I so want to believe it.  Hope you’ll be back in 2019, Denis aka Lanette.  Until then give my best to the gang of extras at proxies. Yours in SPAM

Photo: Visual Hunt

Find Experts for Sophisticated Financial Strategies

Group Response:

For all my new, but vowel-challenged, friends from north of the border dropping by over the last few weeks. Yes, in a way my series was about erecting, but in the construction and real estate meaning of the terms.  Getting it up? Try these more targeted posts to lv yr cmmnts  “Which of These 65+ Year Old Lifestyle Profiles Fits You Best?”  or “65 Years Old:Maturity, Integrity and Wisdom (65+)” Yours in SPAM

Image credit: Getty Images

What Do You Need To Know As AI Changes Your World?

Comment: “I am contemplating of buying this amazing Pretty Patterned Garter Chemise … Would you recommend this boutique?”

My Response:

Bon Jour, Maurice, See my new friends from north of the border (above).  They can probably answer all your questions about inflation and vibration.  Me? Not so much.  Yours in SPAM

Image: iStockphoto/metamorworks

If a New Era of Technology is in the Driver’s Seat, Where Are We Going? 

Comment: “There’s been a lot of changes since I last left a comment about my site. I’m starting to add the new features that I’ve wanted to… I thank you all for visiting my site and I hope you have a great weekend!”

My Response:

Hi Stuart. nice one.  You connected the “Driver’s Seat” to your free auto approval list.  You should take a spin with Aimee, who said …

Comment: “I just couldn’t leave your website prior to suggesting that I actually enjoyed the standard info a person supply to your visitors? Is going to be back frequently to inspect new posts”

My Response:

Aimee – Be sure to check out Stuart’s site.  A lot has changed. Yours in SPAM

Composite; Shutterstock; iStockphoto

The Future’s Arriving Faster than You Think. Now What?

Comment: “It’s actually a nice and useful piece of information. I am happy that you simply shared this useful information with us. Please keep us informed like this. Thank you for sharing”.

Comment: “Hey very nice blog!! Man .. Beautiful .. Wonderful .. I will bookmark your blog and take the feeds also? I’m happy to seek out so many helpful info right here in the put up, we’d like develop extra strategies on this regard, thank you for sharing.”

My Response:

Hey you two, Cliff and Isidro. No, THANK YOU for sharing. Don’t forget to check out Sturart’s site because so much has changed. Yours in SPAM


Artificial Intelligence, Quantum Computing and the Future of Work

Comment: “Post writing is also a fun, if you be acquainted with afterward you can write if not it is complex to write.”

My Response:

Greetings Alysa. I’m pretty sure Siri said it best.  “There is no AI in team!” Yours in SPAM

Comment: “I do not even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you’re going to a famous blogger if you aren’t already  Cheers!”

My Response:

And Paul, may I return the compliment?  If not,  may I ask if you are living north of the border like my new vowel-challenged friends? If not, but local couples interest you, might I recommend “Which 30-44 Year Old Couple Lifestyle Fits You Best?”  Yours in SPAM

Photo: Visual Hunt


Comment: “Thanks for revealing your ideas. I’d also like to mention that video games have been ever before evolving.”

Comment: “I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get setup?”

My Response:

Yo Shelton aka Tracy and Keith aka Napoleon (and to the extras at proxies – I’m looking at you Jonah, Karren, Keith or Cole) Yours in SPAM

In 2019 look for a special edition of Spam conspiracy recipes.

Where Are You Going?

I strongly feel you have to stay relevant and more marketable than your competition.

Periodically I revisit my approach for creating new (for me) knowledge that I can apply more efficiently and productively.


My approach unfolds in three phases:

  • What’s Going On? Why?
  • Where Are You Going?
  • What Happened on Your Journey So Far?

Part One: What’s Going On? Why?

Where Are You Going?

  1. What if?
  2. What will you be able to do?
  3. What are your expectations?
  4. How will you feel?
  5. What will you know or understand?

What if?

With so much stuff out there, how do you know what to trust?

What if I apply the research I’ve already deposited into my knowledge bank over the years?

The Knowledge Path Series

What if, then, I can engage a following, both locally and online?

What if I can attract a large enough fan base to build other products they find unique and valuable? The second volume of “The Knowledge Path” series will be about finding the right fit in company cultures for you as you compare 16 organizational talent cultures.

What will you be able to do?

Cultivating “True Fans”

Subscribers, members and patrons learn from my experiences and follow step-by-step details for packaging and repackaging their expertise to generate passive income.

By creating a community, I’ll be able to learn from their experiences too.

We’ll find out what worked and what didn’t work together. 

They’ll follow along to learn from my mistakes and I’ll be able to incorporate lessons they learned as well.

What are your expectations?

Only modest income once the websites are fully functioning and attract enough followers.

Mostly from crowdfunding rather than from book sales. 

This lifestyle business serves as startup with tax write-offs and low initial costs.

My ROE (Return On Effort) slowly and incrementally builds to a longer term sustainable income stream.

How will you feel?

Knowledge Products for Making Money While Your Sleep

Email subscribers will become more accomplished having mastered social, digital media, crowdfunding and self-publishing skills.

I’ll feel gratified, helpful and proud.

What will you know or understand?

As an amateur muddling through and testing my self-help, do-it-yourself process I’ll finally figure out how to offer websites as products through WordPress multisite.

By following along email subscribers  can profit by following my steps and missteps.

With a member community we can refine our learned lessons and offer in the virtual world what I offer to executives in the real world.

Conduct a laboratory. Bank new knowledge and expertise mastered. Package and repackage your deposits into new products.

Where are you going?

Part Three:  What Happened on Your Journey So Far?



What’s Going On? Why?

Even though it’s a cliche I hear frequently from almost all of the mentors I’ve recruited over the last decade, I too  want to give back.


“… I would suggest trying EVERYTHING and testing what works for you. This is what works best for me.”


Time Out.

Can we talk?

About what’s going on?

And a little later about where you’re (I’m) going with this work-in-progress.

And, maybe still later about what’s happened on your (my) journey so far?

Katherine Milkovich left sage advice in a comment about self-publishing:

There are always some new strategies, some of them are good while the others are not really worth my time because I saw no results. 

I believe what Katherine did was to simply define what I mean by “conducting a knowledge laboratory”.

We don’t always know what to believe and what not to believe when we cross into new territories (real and imagined) – territories filled with fear, uncertainty and doubt (FUD).

“… I would suggest trying EVERYTHING and testing what works for you. This is what works best for me.”

Periodically I revisit my approach for creating new (for me) knowledge that I can apply more efficiently and productively.

I strongly feel you have to stay relevant and more marketable than your competition.

My approach unfolds in three phases.

What’s going on?

The Knowledge Path Series
  1. What is your situation?
  2. What are the knowns?
  3. What are the unknowns?
  4. What are the threats?
  5. Why?

Where are you going?

  1. What if?
  2. What will you be able to do?
  3. What are your expectations?
  4. How will you feel?
  5. What will you know or understand?

What happened on your journey so far?

  1. What did you discover?
  2. What surprised you?
  3. What insights have you learned?
  4. What are new opportunities you are better positioned for?

So how does it work? Here’s what I’m experiencing in this journey so far.  Call it part one.

What’s going on?

What is your situation? I’ve been in the advising, consulting and expertise peddling business for more years than I’d like to reveal.  Here’s what I realized.  And what I wanted to do.

Make a Million Dollars
  • You either work for someone else or for yourself. 
  • What every consultant I know wants is to make money while they sleep.
  • They already sell an expertise. 
  • They need  a website to attract new clients. 
  • If so, why not combine their online marketing with a way to earn income from it – 24 hours a day, 365 days a year?

What are the knowns? In my day job at the business school I developed a curriculum, but realized most executive students weren’t attempting to build a lifestyle business.

I’m guessing you aren’t an executive.

You might play one on TV.

But I do know plenty of ex-executives who have been put out to pasture in their late 40s and mid-50s and now face these choices.

If Only. What if?

How to choose the ‘Preneur’ business model by weighing the pros and cons:

What steps should you (I) take?

I’ve already identified 12 steps (from the master list of 34) described and illustrated in Volume One  of “The Knowledge Path: How to Live. Love. Work. Play. Invest and Leave a Legacy.


Start down a path with a  lifestyle business that you can take anywhere in the world “at the intersection of passion and quality-of-life“:

  1. Choose a business model that brings out the best in you.
  2. Conduct a preliminary marketing study about the  best places on your bucket list
  3. Activate a “Brand-as-an-Expert” campaign
  4. Maintain a consistent process of content aggregation, curation, composition, and circulation.
  5. Engage and nurture your audience of followers.  Grow to 1000 (2000?) raving fans
  6. Make it easy for them to buy your expertise and advocate on your behalf to others.
  7.  Automate the chain of awareness, interest, liking, desire, trial, repurchase and regular use.
  8. Practice daily to master your story telling process to engage your customers imagination.
  9. Cultivate a voice that is uniquely yours and delivers on your “Brand-as-an-Expert.”
  10. Sketch scenarios in five-year time frames to highlight potential risks and rewards, threats and opportunities.
  11. Prepare to pivot and thrive when key moments during your five-year scenarios arrive.
  12. Monitor and anticipate shifts in your environment.  Swim with the new currents and clue your fans in to what’s changing.

What are the unknowns?

Building a website that will describe my work-in-process.

  • Figuring out a way of capturing the knowledge and experience in a way that results in another knowledge product.
  • I didn’t know how to write and publish a book. 
  • I knew I had a story to tell.
  • Figuring out what the step-by-step process is for self-publishing, hosting a website and blog, submitting a book to Amazon, determining all the moving parts to a social media strategy and crowdfunding campaign.
  • If the return on my effort ROE may not be worth the time to master it from scratch. (Or, for you). 
  • Costs: Incurred expenses for registering domain names over two years with additional for confidentiality, hosting my 6 sites  

What are the threats?

For example:

  • My learn-as-you-go DIY project takes too long.

    Rearranging Creative Ideas
  • Is it analysis paralysis?  The research and writing parts vary between the extremes of terror and bliss.
  • My book content ages by the time it takes to successfully self-publish the series. The perceived value tanks and no-one buys my books.
  • I lose focus and move on to Volume Two prematurely. I self-sabotage as I near the end – what’s that old song – Slip Sliding Away?
  • The content business isn’t sustainable and you can’t really make a living following this business model.


Even though it’s a cliché I hear frequently from almost all of the mentors I’ve recruited over the last decade, I too  want to give back.

And, I wanted to learn something new by testing the process for creating new knowledge and innovation – called knowledge banking.

  • How you can choose the right resort community just for you in the Western Region of the United States – all you needed was fast wifi connection and a method.
  • Write Volume Two as a new series of books – selecting the type of organizations with talent cultures as clients or employers – that bring out the best in you. Optimize the entire process by applying what I’ve learned so far.
  • Integrate a project plan. Test what works and what doesn’t.   Grow your reading audience by igniting a marketing plan and social media campaign.
  • Pick the best crowdfunding platform.
  • Publish on Amazon – give it a way individually and as a five book series to experiment with pricing (Volume One) – creating a bucket list of best places attracting people like you in quality-of-life communities.
  • Offer exclusive reports and bucket list updates.

Conduct a laboratory. Bank new knowledge and expertise mastered. Package and repackage your deposits into new products.

What works for you?

Part Two: Where Are You Going?

Bill from Colorado Springs, You’re on the Air!

I have to admit for an amateur like me, it felt good when LinkedIn analytics showed I reached 487 views of “Are You Ready for Natural Beauty and Awesome Adventures” .



Akismet has protected your site from 40 spam comments already. There’s nothing in your spam queue at the moment.


WTF?! Apologies to Marc Maron.

In my amateurish way it felt like capturing lightning in a bottle. 

The electrical charge felt good, I have to admit. 

But, then it propelled me into new territory where I felt uncomfortable, unready and anxious.

You know, 30 steps forward, 360 steps backwards.


Build an email list of opt-ins of 2000 fans.


Figure out how.


I don’t even have a network of 2000 people, let alone raving fans.

  • Not in Facebook.
  • Not on Twitter.
  • Not on Instagram or Pinterest.

Not on …

Wait a minute.

What about LinkedIn?

What about Flipboard?

What if I combine them?

How would I … ?

Honestly, I’d been too busily curating, composing and publishing organically without drawing any visitor traffic to speak of.

Not focusing on building a network as an urgent, gotta have it done today task on my project plan.

Here, I’m juggling too many balls in the air already.

Self-publishing kept me busy.

FREE ignites your WOMB.

Your Word of Mouth Buzz.

Marketing isn’t my strong suit, but I convinced myself I’d better figure out how.

Conventional wisdom in self-publishing says I should offer free pdfs as incentives to join my opt-in email list.


So a whole bunch of questions flooded my strained brain.

  1. I need pdfs ready to go – better finish them.
  2. When they’re done how do potential fans find them?
  3. If they find them what has to be set up in advance so they click on something to unlock access?
  4. Do I set up a page on my site with a special code, or what?

My brain ached.

First things first, I thought, finish the pdfs and worry about 2, 3 and 4 later.

It’s not like any of my sites draw volumes of traffic anyway.

So my works-in-progress:

Why what you thought you knew about tried and true career development may actually prove to be harmful to you.

This approach challenges the myths of networking that everyone hates anyway in favor for cultivating introductions and referrals to decision-makers without any competition.

In favor of being passed along from one circle of trust to another. Taps into the secret value-producing combination of doing what you enjoy with what is marketable to your new boss.


  • Major disruptions in our lives force us to change our normal habits. …
  • dictate where and how you retire,
  • the value of your house,
  • where you live,
  • your children’s education
  • and career choices,
  • your hobbies,
  • whether your are starting, buying, or selling a business,
  • your estate and tax planning, and even your charitable giving.


I discovered that mastering new rules is like trying to cross a swift moving white-water river.  

How far upstream do you need to begin?  You don’t don’t want to be swept too far downstream past your destination.

We drove over 3,000 miles through portions of California, Arizona, Nevada, Colorado and Utah, having hatched the idea sitting on the beach in Cabo San Lucas, Mexico.


What was her biggest fear when she left her old life behind in the big city? Becoming isolated and irrelevant.

With the right knowledge products producing multiple streams of residual income, you can overcome the challenge of having to make it in local rural markets.

Stories about Wireless Resorters and High Country Eagles leaving urban life.  


Craft a vision and challenge the early change-adopters with a call-to-action.

These leaders sponsor strategic, enterprise-wide changes required to reinvent the fortunes of their organization. 

Secrets of introducing enterprise-wide change into a cultural immune system by designing Knowledge Laboratories as small, incremental experiments designed to create new knowledge.

Get in on the ground floor of an emerging trend where there is very little competition.


Back to my anemic social media efforts.

What about LinkedIn? Here’s what I said to myself.

“Maybe, I’ll post this post on LinkedIn just to begin the process and see what happens.”

I wasn’t prepared for the jolt when I logged back into my Know Laboratories dashboard to edit and publish my next essay.


Here’s how I’m routinely greeted:

Akismet has protected your site from 40 spam comments already.
There’s nothing in your spam queue at the moment.

From “Artificial Intelligence, Quantum Computing and the Future of Work

“Hi Steve, I first noticed your name as a good friend here in fort Collins, now a local judge shares your same name.

Then I started reading your bio and saw some really interesting overlaps in our work.

Notably: 1. I have been applying new economy skills since 1990 and the lessons learned are still lessons corporations have yet to figure out today.

2. I have been toying with a great AI platform “Shaping Tomorrow” and love how responsive it is and its range of cognitive search.

But I already theoretically shaped 2 major uses that would put AI in a very positive light by enabling millions.

One connects education and industry on an even keel so students graduate with current or advantaged skills. The other provides startups with a far better option than incubators or accelerators by creating a complete online support ecosystem.

Love to at least chat with you by phone. I am in Fort Collins, CO and was strongly advised by digital guru and author Brian Solis to hold off retirement as he says the brightest people out there are trying to figure out,

What I experienced between 1990 and 2002 for my last 12 years leading a more conscious marketing effort for HP. Have advanced well beyond that now.”

What the … ?

It took me awhile to read and reread it and to double-check Akismet.

Looks legit,” I concluded.

Wait, if it is, then I’ll have to respond, right?

All I could think of was Amy Poehler’s description of improv work.

To whatever you acting partner throws out at you in the scene, you come back with “Yes and …”

“Thank you for taking the time to comment.

Sometimes I feel it’s like that old joke that if it weren’t for bad luck I’d have no luck at all – only in my case it’s spam comments.

Yes, I agree we traveled some of the same paths with many overlaps. For instance, I’ve been a member of Shaping Tomorrow for years and recently rediscovered a cache of emails from Michael Jackson which updated me with major leaps in their service and access to their AI robot, Athena.

Your two initiatives sound fascinating, timely and very worthwhile, Bill. Oh, and Fort Collins is one of my favorite places in Colorado.

If anyone else is interested, here’s the link to Shaping Tomorrow”

Where did that comment originate?

Organically, here on WordPress?

Or, from LinkedIn as I’m building my audience to 2000? 

I’ve been inviting roughly 100 at a time on my LinkedIn’s gallery of “people you may know.”

So far, I’ve doubled my network from 800 to 1612  “Followers”.

Good news.

In LinkedIn I’ve been consistently getting hundreds of views. 

But no difference on my site. 

One of my Executive MBA students lamented the same thing to me recently.  

She’d circulate her blog articles, but was consistently disappointed when very few readers actually clicked through to her website.

Though still anemic, the spike from my normal “views” in the teens to hundreds of views on Know Laboratories wasn’t normal.

To be honest, I paid little attention to my site analytics.


Was Bill from Colorado Springs non organic?

So, I continued posting  curated articles (same type of post) but one from Know Laboratories and the other from Best West Road Trips to LinkedIn.

First, Best West Road Trips.

My LinkedIn viewership sky rocketed.  

I have to admit for an amateur like me, it felt good when LinkedIn analytics showed I reached 487 views of “Are You Ready for Natural Beauty and Awesome Adventures” .

 It didn’t last very long.

It was quickly back to reality for me when after returning to the dashboard in my Best West Road Trips website:  only 29 visitors read the curated article.

Well, what if I join some LinkedIn groups, maybe that will stimulate site traffic, right?

I searched  LinkedIn Groups and discovered two.

Hospitality & Travel Forum with 291,014 members and Travel & Tourism Industry Professionals Worldwide with 284,820 members.

Second, Knowledge Laboratories.

Back to Bill from Colorado Springs.

He left a comment on Artificial Intelligence, Quantum Computing and the Future of Work

Something was different.


Now that I’ve been paying more attention and comparing analytics, something flipped the pattern.

Almost always viewership on LinkedIn is orders of magnitude more than on Knowledge Laboratories.

But there it was:

Know Laboratories website: 404 views.

From my LinkedIn audience of 1612: 360 views.

Now, what’s that all about?

It’s all good, right?

Still, why?


11) Maintain a consistent process of content aggregation, curation, composition, and circulation.

12) Nurture your audience of followers striving to increase the number of your raving fans to 1000.

13) Make it easy for your fans to buy a piece of you, and then advocate on your behalf. 

14) Synchronize your selling process to your their buying process — master the chain reaction  of Awareness – Interest – Liking – Desire – Trial – Repurchase and Regular Use.





Skip These 6 Self-Publishing Truths at Your Own Peril

FREE ignites your WOMB.

Is it just “Phake Gnus” picked up and circulated by unsuspecting wannabes like me?


So far I’ve made it through Day Fifteen, halfway through AnyWired’s 30-day plan for building a viable freelance business.

Then I nearly lost it when I found out I was 180 to 365 days behind in my crowdfunding campaign.


I had to ask myself,

Why was I going through this grind in the first place?

How did this all start?

What was I thinking?

So, this was my dream.

Follow my passion.

Write a book.

Somehow get it published.

And, live happily ever after.

Look it was a dream, right?

Apparently, you can’t just publish a book and then do nothing.

In my field of dreams, I so wanted to believe that I could publish an awesome book and that would be enough to sell it. 

But, it doesn’t work that way out in the cold cruel world, unless you’re already famous. 

And I’m not. 

So what should I do?

Wake up.

Get out of bed.

Drag a comb across my head.

Make my way downstairs and drink a cup.

Or two.

And …

1. Give it away for free for a limited time, such as 30 or 90 days. 

Why, are you crazy?

Yes, but …

FREE ignites your WOMB.

 Your word of mouth buzz.

And momentum to boost your confidence and kick off your covert authentically real sales process.

But, wait there’s more. 

Seems like everyone quotes Seth Godin’s unconventional wisdom.

Is it just “Phake Gnus” picked up and circulated by unsuspecting wannabes like me?

Or a purple cow?



You may not be as good a writer as you hope you are.  

The best way to find out is to ask your friends and relatives to share your FREE book.

If they decline, maybe you aren’t ready for prime time just yet.

But if you ask them “pretty, pretty please” to share with twenty of their friends, and they do.

And if each of their friends shares  your work of art with twenty more of their friends. 

And if each of them do too, and so on and so on, then the multiples of readers you can reach can be staggering.

In theory, right?

20 x 20 x 20 x 20 = 160,000.  

Not bad, eh?

If all goes right, when you bring your next book to market, you’ll have a strong, raving fan base.

Since it’s free with a capital FREE you can test your content without draining your bank account.

Especially if things don’t go according to plan.

Or your friends aren’t really your friends.

Or you relatives still haven’t gotten over your gaff during last Thanksgiving dinner.

But, realistically it’s the only way a first time author can publish successfully.

Or so I’m told.

What else?

2. Amazon sets the price structure.

On Amazon most ebooks fall under the $9.99 price ceiling. 

Pricing matters.

Low pricing attracts readers. 

At the right price point it motivates your potential audience to take a chance on your book.

Treat pricing as a knowledge laboratory.  


Experiment with it over time to assess your readers’ response rates.

For you (and me) the price may have to be $0.99 to encourage (fake ) friends and non-friends and relatives to take a chance on you, an unknown author.

If your first time readers give you rave reviews, then you may succeed with a lower price but at a higher sales volume.

You may not make mortgage-paying income (yet).

But with an enthusiastic base, you’ll be better positioned to receive a publisher’s advance next time.

And pay off some of your growing credit card balances.

Or at least offer your next book at a much higher price.

3. Partner with the In Crowd 

Find and participate with large-traffic blogs, websites, newsletters, and social media writers.

On July 9, 2013 almost 5 years ago Rob Eager, On Digital Book World, wrote “How to Sell Ebooks: 5 Proven Tips” and listed seven of the most influential back then.  

According to Eager in 2013, getting your e-book mentioned help gets the word out leading to more downloads than you could have grown organically on your blog.

Basically, he said, “You can write to the administrators of these e-book blogs and request a feature on your book. 

Look for sites with free listings.

Or those that will feature your book for a fee. 

He also  said “Kindle Nation offers author sponsorship opportunities to promote your book for $99 to $400” (check for today’s fees).

Don’t overlook web-based ads.

You can run them on GoodReads and IndieReader.

4. After experimenting with all avenues  of “Free” and “near Free” check out  paid book reviews.

Besides book mentions and paid advertising, independent authors can pursue literary reviews of their work for a fee. 


You boost your legitimacy as an unknown author. 

While a lot has changed over the last five years, here are two of Eager’s recommendations to get you started on your trial and error testing:

If you’re like me, I hope you’re not for your sake, you’ll find that writing a book takes so long it impacts your ability to make a living. 

And apparently that’s not the half of it.

5. So wouldn’t it make financial-survival sense to find a sponsor? 

Like receiving an advance from a traditional publisher someone pays you to create your book. 

Even better than crowdfunding.

The mutual benefit accrues when you agree to offer your sponsor advertising space or promotional activities for them. 

Eager profiled Al Pittampalli who “landed Citrix Systems as a sponsor for his new ebook called, Read This Before Our Next Meeting. 

Citrix invented the popular GoToMeeting videoconferencing service (, which is used by companies around the world. 

As a sponsor of Al’s book, Citrix got exposure to thousands of potential new customers. 

Likewise Al got funding through Citrix, legitimacy from their brand, and exposure to a much wider audience”

Great gig if you can get it, right?

How do you get it?

Begin by jotting down all the likely suspects you can even loosely associate with your book’s content.

  • People. 
  • Companies.
  •  Nonprofit Organizations 

Oh, right, you may need to do a little Googling or ask Siri and conduct a little market segment research too.

The key is to surface what each might have in common with you.

Like they want to reach their customers or donors with something new to keep them engaged, that you want to reach as readers and purchasers of your book. 

Then you contact  those organizations and pitch your value proposition.

That you’ll become a spokesperson for them.

Or your book is the ideal product placement opportunity for them. 


Wait, what’s in it for them?

An avenue for marketing in a non-threatening, more authentic manner to their potential customers or donors. 

Seriously, you can do that?


But the burden of proof falls on your shoulders. 

You have to convince them that your book’s audience appeals to their target market.

And that you can sell a lot of books.

6. It takes a knowledge laboratory to test what works and doesn’t. Now you tell me.

According to Eager:

“There has never been a more interesting time to be an independent author. The opportunities to self-publish and sell books are unprecedented.” 

Is interesting time enough?

Run a Knowledge Laboratory

What worked well 5 years ago may end up wasting your precious time  today. 

In fact, what worked well even a year ago might not cut it.

However, some of the fundamentals probably remain the same. 

  • You must write a great book that provides tangible value to the reader. 
  • Test that assumption with 20 of your friends and relatives.
  • Start small, use a low-cost pricing approach to gain new readers, 
  • FREE or near-FREE.
  • Grow your platform.
  • Connect with the in crowd of influencers. 
  • And if you dare, find a sponsor.

But,  keep Katherine Milkovich’s comment in mind (written in 2016).

There are always some new strategies, some of them are good while the others are not really worth my time because I saw no results. 

But there are some basics that never change, such as starting your blog and building your audience, using forums, guest posting… 

There are some useful tricks on

(Oops, no longer.)

But I would suggest trying EVERYTHING and testing what works for you. 

This is what works best for me.”

What works for you?


4) Nurture your passions and express your uniqueness — no one else can or will, for that matter.

11) Maintain a consistent process of content aggregation, curation, composition, and circulation.

12) Nurture your audience of followers striving to increase the number of your raving fans to 1000.

13) Make it easy for your fans to buy a piece of you, and then advocate on your behalf. 

14) Synchronize your selling process with their buying process — master the chain reaction  of Awareness – Interest – Liking – Desire – Trial – Repurchase and Regular Use.

Day Eight with Two Yogis at a Fork in the Road

Oh, and if you come to a fork in the road at Jellystone Park, be sure to take it!

“Work online, work anywhere, live free’ … will be a blog for anyone who works through the web (freelancers, entrepreneurs, bloggers, webmasters, telecommuters etc).”


AnyWired’s Day Eight: Write your portfolio’s “About” page.

“When you come to a fork in the road, ” Yogi Berra once famously said, “Take it.”

No, not that one in Jellystone Park with his side companion, Boo-Boo Bear.

But that famous Yankee catcher from a time before you were born.


Check your collector set of most valuable baseball cards.

Unless someone you love dearly threw them out lo those many years after you left home.

I took the fork when I decided not to follow all the good advice that AnyWired recommended for establishing a side gig or full time business freelancing.

I began a new meal not called freelancing when I had to repeat the 1st grade.

Or maybe I chose a path that required me to cut back on meals – at least on a regular basis.

But one that AnyWired inspired.

“Work online, work anywhere, live free’ … will be a blog for anyone who works through the web (freelancers, entrepreneurs, bloggers, webmasters, telecommuters etc).”

Here’s where the blog’s message inspired me:

  • Work at home, but live where you want instead of where you are forced to.
  • You are in demand, but you don’t know where.
  • Customers, clients and consumers all over the world are searching for the insight you have accumulated.
  • It used to be that you had to be local to work with clients or an employer in a specific location.

Not anymore.

I figured that there were more than enough detailed instructions for earning a living online.

My contribution?

Quality-of-Life Lifestyles
  • If you are already making money as a freelancer or an internet entrepreneur, why not move to where you will find the most inspiration?
  • How do you find the highest quality-of-life communities with people who are just like you?
  • Those that offer everything you enjoy?
  • Plus affordable real estate, shopping, dining and entertainment with award-winning schools?

Wait, maybe Jellystone Park is relevant after all.

For Day Eight AnyWired said:

“Include your current location, any relevant qualifications you have, previous work you have done in the industry and previous clients you have worked for (don’t worry if there are none).” 

“This is particularly relevant if you’ve been working in your field before going freelance.”

If not, then you’ll have to fake it until you make it.

Or, on Day Eight, “You should spend at least 1 hour per day just developing your skill.”

And, on each and every day going forward.

So what lies ahead over the next seven days according to AnyWired?

Inspired, Refreshed, Ready to Take on the World
  • “Day Nine:  Create your Contract Form.
  • Day Ten: Design your invoice template. 
  • Day Eleven: Set up your home office space.
  • Day Twelve: Create a logo OR commission a logo OR work more on your skills.
  • Day Thirteen: Start work on a portfolio item – you will have 5 days to complete this. 
  • Day Fourteen: Add a page to your portfolio describing your one service.
  • Day Fifteen:  Read Freelance Switch’s guide to Getting Started as a Freelancer.”

So, back to Pages in WordPress.

You are supposed to write your About page.

Being such a clueless DIY bumbler I didn’t understand the differences between “Posts” and “Pages”.

Here’s what I found out.

What you are now reading is called  a post.

Like your resume they appear in reverse chronological order, unless

  • You know what you are doing
  • You change the default setup
  • You can see I don’t and didn’t

But we’re not here to wax poetically about posts.


We’re after those non-chronological and often hierarchical content on pages.

According to the WordPress Codex:

“Pages live outside of the normal blog chronology, and are often used to present timeless information about yourself or your site — information that is always relevant.

You can use Pages to organize and manage the structure of your website content.

In addition to the common “About” and “Contact” pages, other examples include “Copyright”, “Disclosure”, “Legal Information”, “Reprint Permissions”, “Company Information” or “Accessibility Statement”.”

Pages don’t change dynamically.  They aren’t time-bound.  Their content doesn’t perish or become outdated like in posts.

A little more from WordPress:

  • Pages can use different Page Templates, including template files, Template Tags and other PHP code.
  • More sophisticated themes may provide a wider range of adjustments or display options for individual pages.
  • It’s quite possible to make a website using WordPress which only contains pages.

So with that cleared up, what about, well, The About Page?

Here’s what I found buried in my dashboard that came with my Twenty Seventeen theme.

“Most people start with an About page that introduces them to potential site visitors.

It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.”

So how do you arrive at your About page description?

It flows from your site’s mission statement.

Your answers to each of the following question will provide a summary you can fine tune.

  1. What am I going to do with this?
  2. Who is  going to read this?
  3. What kinds of information will I be posting?
  4. Who am I doing this for?
  5. How often am I going to be posting and adding information?

Here is a draft that I’ve been working from which will be my bio displayed on the inside cover of each of my five books in Volume One of The Knowledge Path Series:

Steve is the founder of the Knowledge Laboratories and its network of enterprises.

He’s been mooning for years. Mostly in the dark.

Write. Write. Write.

Before first light.

Crafting messages “literally bottled and set adrift from KnowWhere Atoll.”

It’s taken him eight years just to bring Volume One: The Knowledge Path Series and its five books into the light of day.

Is it because he’s ADD? Maybe.

While he doesn’t see ghosts in the dark, he sees patterns. And opportunities.  And, well, ways of tying people, places, things, ideas and trends together in new and original ways.

All of which come in handy during his day job in the Executive MBA program for The Paul Merage School of Business at the University of California, Irvine.

He advises millennial, midlife and empty-nest executives pursuing new career, entrepreneurial and intrapreneurial opportunities. Helping them get unstuck by seeing their situations differently.

“How to Live, Love, Work, Play, Invest and Leave a Legacy.”

Oh, and if you come to a fork in the road at Jellystone Park, be sure to take it!

Day Seven:  Is It Worth All Those 3 am Wake Up Panics?

Day Six: Who Should Take the First Step the Chicken or Egg?

Day Five: Repeating 1st Grade

Is It Worth All Those 3 am Wake Up Panics?

Here’s what WordPress describes when they say a theme is a system to “skin” your weblog, but so much more.

Gotta Get Back To Sleep
Luckily, the new WordPress theme, Twenty Seventeen, was announced and launched just in time to make my progress less like 3 am and more like 2 am.


Anywired’s Day Seven:  Choose a WordPress Theme.

Stealing time from here and there causes major disruptions in concentration.

First Cup at Zero Dark Thirty

The next morning or at lunch you try to pick up from where you left off.

  • What did you have in mind when you wrote that?
  • Where did you file your draft?
  • And, as any writer will tell you that’s the nature of the beast.
  • It comes with the territory.
  • However, you don’t unnecessarily over-complicate things like I do.

Only those with the same Myers Briggs tendencies – ENTP on a good day and INTP on a bad day will recognize the problems.

Oh, and in my Volume Two set of books I’ll reveal similar but different coded temperaments.

For figuring out those internal organizational cultures made up of competing tribes.

Talent Cultures.

ENTP is also known (in my original research) as PMBI which is short-hand code (actually this is the code – 101HDIHHS) for Paradoxy-Morons, Breakpoint Inventors.

The disrupters, usually found in tech companies.

Or possibly, INTP aka SPURCs, the Systematic-Professionals (113MEKHIMM) who are typecast as Unbiased Research Conceptualizers.

The people antidotes for the fake news disease, aka knowledge workers.

And running Knowledge Laboratories as a way to grow and learn through short trial and error, experiments.

See I can’t help myself.

Where was I?

Day Seven.

Right off the bat I was confused.





Pluses and Minuses, Discuss – Talk among yourselves.


And, on top of the confusion I recall AnyWired recommended showcasing your portfolio.

Shouldn’t that be in the mix as you try to choose which theme will make your life easier while giving you a solid platform to add more functions and features?

One last note.

You know when you wake up at night and you look over at the clock and it displays 2:00 am?

I feel some comfort in knowing I can get up, turn the lights back on and jot down the brilliant flash of insight or fleeting dream sequence, turn the lights back off and climb back into bed for pretty well- rested continuation of blissful sleep.

Contrast that with 3:00 am.

Gotta Get Back To Sleep
  • That, to me, presents a no-win proposition.
  • Anxiety.
  • Problem unsolved.
  • No win set up for an exhausted nights sleep and the energy depleted next day.

So my trick.

I began noting comments about where I was when I left off in a running journal under the heading of “2 am”.

It helped me pick up where I left off at zero dark thirty, or at a faux breakfast meeting before work or at an extended lunch during work.

Satan in the Inferno is trapped in the frozen central zone in the Ninth Circle of Hell, Canto XXXIV (Gustave Doré) – Wikipedia

And, where I felt the bottom had been pulled away from my floor and I fell free fall into Dante’s Inferno, as “3 am”.

The gawd awful technical issues that prolonged the progress on my goals I clearly tagged as “3am”.

And, it began with a pretty reasonable first step.


Review’s themes in its theme directory, right?


This might take time.


You can choose among 2,883.

At least, you can view by Featured, Popular or Latest and use their “Feature Filter.”

Those filters help you choose among layout, features and subject to narrow your selection choices.


Let me go back to find out just what a theme is.

Then figure out what I need and why.

Here’s what WordPress describes when they say a theme is a system to “skin” your weblog, but so much more.

“A WordPress Theme is a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog.

These files are called template files.

A Theme modifies the way the site is displayed, without modifying the underlying software.

Themes may include customized template files, image files (*.jpg, *.gif), style sheets (*.css), custom Pages, as well as any necessary code files (*.php). For an introduction to template files, see Stepping Into Templates.”

But, even today, some of WordPress instructions are hopelessly out of date.

“WordPress currently comes with three themes: the default Twenty Fifteen theme, and previous defaults Twenty Fourteen theme and Twenty Thirteen theme.”

Now four (Twenty Seventeen theme).

“You can switch between Themes using the Appearance admin panel. Themes that you add to the theme directory will appear in the Administration Screen > Appearance > Themes as additional selections.”

Of course I didn’t know it at the time.

I felt I should record this under “2am”.

Here’s where “3 am” drained me:

“If your host offers the cPanel control panel, and the Theme files are in a .zip or .gz archive follow these instructions.

Note: This assumes the Theme you download is a compressed (.zip) file containing a folder under which all the Theme files reside.

1  Download the Theme .zip file to your local machine.

2  In cPanel File Manager, navigate to your Themes folder. If your WordPress is installed in the document root folder of your web server you would navigate to “public_html/wp-content/themes” and if you have WordPress installed in a sub-folder called wordpress, you would navigate to “public_html/wordpress/wp-content/themes”.

3  Once you’ve navigated to the Themes folder in cPanel File Manager, click on Upload file(s) and upload that .zip file you saved in Step 1.

4  Once the .zip file is uploaded, click on the name of that file in cPanel, then in the panel to the right, click on “Extract File Contents”, and that .zip file will be uncompressed.

5  Follow the instructions below for selecting the new Theme.”

As if.

Again, where was I?

Choose a theme and showcase your portfolio.

Seems simple enough.

Here’s my initial strategy.

Realizing I’m an associative thinker I needed to discipline myself.

I’d only worry about activating the first few of the websites in my network of enterprises.

Know Laboratories –

The Knowledge Path –

Knowledge ATMs –

And, then later

Knowledge Banking –

Best West Road Trips –

Western Skies and Island Currents –

I felt the last two sites clearly needed a way to show travel photos and videos and might require a theme that showcased my content as a portfolio.

From the WordPress Theme Directory I found two themes Shapely and Travelify from Colorlib.

And, for now, know that most of my notes about them filled the “3 am” categories.

But, here’s where after the first few months of floundering I found many tips and definitions that helped me make enough sense to move forward,

The Initial Theme for Knowledge ATMs

Luckily, the new WordPress theme, Twenty Seventeen, was announced and

And, launched just in time to make my progress less like 3 am and more like 2 am.


By the way, shouldn’t WordPress and “Twenty Seventeen” to their list of themes they offer?

Just saying.

Day Six: Who Should Take the First Step the Chicken or Egg?

Day Five: Repeating 1st Grade

Day Four: Packages for Producing Profits

Who Should Take the First Step the Chicken or Egg?

What I didn’t know about publishing a book could, well fill a book.

I found almost 200 articles in my knowledge bank for “” beginning in July of 2016 and ending more recently in January 2018


Day Six:  Set up WordPress under your freelance business domain.

AnyWired said:

Every freelancer should have an online portfolio, even if it’s very simple.

If you’re a designer with time to spare you can probably take control of this step.

And, then as if it is as simple as just saying it (to me):

If you want a quick solution that is quite effective, download WordPress <>  and install it under your domain name.


What does that even mean?

It wasn’t clear to me what the difference between a domain name and a website, let alone download, install and host your own.

This whole day (Day 6) felt confusing and bewildering to me.

First of all I’ve cheated – I’m not really planning on freelancing.

I’ve undertaken this hugely time-consuming project called dumping everything you know into a manuscript

What you know (or you think) is true and helpful based on the kudos from your clients.

  • I didn’t know what I didn’t know.
  • I didn’t know where to start.
  • I didn’t know how to get smart quickly.

My one hour a day devoted to practicing my writing had already expanded to four or five hours a day before work, at lunch, after work and into the early evening.

And that was purely using a template for “Pages” that made it easy to write and publish a, well, self-published ebook.


In my ignorance I felt I couldn’t answer what came first, the chicken or the egg.

So, my egg-product is a book manuscript and my chicken is a website to attract potential audiences, right?

What I didn’t know about publishing a book could, well fill a book.

You need a name, a title.

Better check the first place I could think of – Amazon.

A year ago I couldn’t find a name that came close to what I thought the book was about, when it was completed.

Not as I had conceived of it and outlined it.

“The Knowledge Path”

The only variations I came across seemed esoteric.

Mine was practical.

On to GoDaddy.

What about domain names?

I typed in variations.

As soon as I found one with a .com in it I reserved it and followed Daddy’s directions for buying it.

I had to pay two years worth.

Falling into a techno hell, I couldn’t figure what came next.

Nobody recommended GoDaddy as a host.

AnyWired, and a bunch of internet marketing types I found in my knowledge bank, recommended WordPress.

If I didn’t know how to download under my domain, then what?

Just dipping into my knowledge bank I found 80 different research articles over a five-year period beginning in June 2012 and ending in July of 2017  for “WordPress” alone.

WordPress com or org?

Then, I discovered I had a choice to make “.com” or “.org”.

Did that mean “” forced me into a non-profit “business model”?

Doesn’t it make more sense to choose “”?

Made sense to me.

But know, oh I mean NO.

“Org” provides many more choices which should have been a warning.

But, being clueless I expected smooth sailing.


Is more like it.

I nearly drowned.

I found almost 200 articles in my knowledge bank for “” beginning in July of 2016 and ending more recently in January 2018.

Top 3 Hosting

And, what don’t I know about hosting?

Which criteria should I use to make my decision?

Again my knowledge bank.

From the summer and winter of 2012 and then a more urgent jump to the winter and spring of 2017. smartened me up:

Minimum requirements, and choosing one from the crowd can be a chore. Just like flowers need the right environment to grow, WordPress works best when it’s in a rich hosting environment.

We’ve dealt with more hosts than you can imagine; in our opinion, the hosts below represent some of the best and brightest of the hosting world.

If you do decide to go with one of the hosts below and click through from this page, some will donate a portion of your fee back—so you can have a great host and support at the same time.

Single Site Installation or Multisite?

Wait, what?

You need to find a host.

Well, I’ve just paid for six domains in a just-in-case protection of my potential intellectual property.

Do I really want to find six different hosts?

What are my alternatives?

Beginning in March and continuing until July 2017 I discovered 78 expert articles and YouTube videos producing eye-glassy technical overkill to a simpleton like me.

Just about the time I gave up trying to grasp multisite, domain mapping, plugins and codex the newer version of WordPress. org included it.

Sigh of relief.

My choice simplified.

Choose one of the three hosts that supported multisite at a reasonable cost.

I chose SiteGround.

I wanted to GrowBig!

Day Five: Repeating 1st Grade

Day Four: Packages for Producing Profits

Day 3.5:  Pink, Pitches and Pixar

Day Five: Repeating 1st Grade

If you’re following along to launch your freelance business, here’s AnyWired’s advice

Searching Through Go Daddy Available Domains
What I didn’t realize was I couldn’t register a domain name for my list of potential business names.


Day Five: Set Up Your Business


My enterprise veered off the rails somewhere between Day  Five and Six.

Five is all about setting up your business.

  • Set up a business email address and PayPal account.
  • Freelancers typically get paid via PayPal according to AnyWired.

So set that up!

And set up a Gmail account with your business name, linked to your new domain name.

Demoted Back to First Grade

What I didn’t realize was I couldn’t register a domain name for my list of potential business names.

Felt like I didn’t pass 1st grade and had to repeat it all over again (though I really, really liked my first grade teacher).


I returned to Days 3 and 3.5 – “Naming My Business”.

Rearranging Creative Ideas

So much for my 30-day plan.

Well, maybe it is a total of thirty days, but not necessarily in a row.

A day here and a day there.

Enough about that for now.

Much more to follow.

Full disclosure?

Being the “what if guy”, I followed AnyWired’s 30-day Freelancing steps but applied them to:

The Knowledge Path Series
  • Self-publishing (You should spend at least 1 hour per day just developing your skill) a manuscript with over 500 pages.
  • Figuring out how to host a website domain (in my case a  network of six enterprises)
  • Building a fan base.


But, if you’re following along to launch your own freelance business, here’s AnyWired’s advice:

Freelancing Anywhere You Want
  1. Set up a business email address and PayPal account.
  2. While your friends and family might not mind receiving email from, prospective clients might!
  3. Create an email address.
  4. Forward it to a free Gmail account, then under your Gmail settings, put your domain email address as your default ‘Send Email As’ address.
  5. This will allow you to manage your domain email through Gmail, rather than the dubious email UIs provided by most webhosts.
  6. A good format is This will make it easy to give new people email addresses at your domain if your freelance business expands in the future.
  7. Next up you should create a PayPal account if PayPal is available in your country.
  8. Most online freelancing is paid via PayPal and I consider it a must-have. If you dislike the fees, you can build them into your rates.
  9. If you already have a PayPal account, it might be a good idea to think about changing your address to something linked to your business, i.e. ‘’ or ‘’.

Day Four: Packages for Producing Profits

Day 3.5:  Pink, Pitches and Pixar

Day Three: Brainstorm Your Business Name


“Alas, it’s not a get-rich-scheme and doesn’t work that way.”

Get Your Piles of Cash
A Subscription Authority Site – Avoiding Scams, Schemes and Serial Secret Sellers


An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.

You’ve built your “subscription authority site” which is a fancy way of saying you’ve opened up a place where readers and viewers can follow what you have to say and show.

Master Tools at Your Disposal

When visitors from LinkedIn, Facebook, Google+, Twitter, YouTube or any search engine or social media channel follow a link and arrive for the first time, they need to know how to get the most out of your subscription.

Like job-seekers who want to find a paying job at a networking event, many consultants and self-published authors want a website that turns the income streams on from day one.

Like a “Knowledge ATM.”

  • Alas, it’s not a get-rich-scheme and doesn’t work that way.
  • Instead, you write something not to make an immediate sale, but rather to gain an audience.
  • You want readers and viewers to sign up to receive your newsletter, subscribe to your feed and eventually become one of your “raving” fans.
Sign up for future releases

But, who could blame artists, authors, freelancers, consultants and moonlighters?

To me, in my “get-up-to-speed learning phase,” the Internet felt like it was overrun with Get-Rich-Quick Schemes.

Sign Up Before It’s Too Late

Face it.

  • If you’ve been struggling you’re especially vulnerable to pitches promoting secrets to success, unrealistic wealth, achieved in no time at all.
  • Especially if all you have to do is to agree to pay upfront fees to learn formulas only the pros know.

Wikipedia even weighs in:

“The get-rich-quick scheme will heavily imply that the consumer will be able to earn much more than this small investment when they apply the special, secret techniques revealed in their training material they will send.
Such training material is typically in the form of e-books or training CDs.”

Age Old Pitches, Different Media

Wikipedia does a great job of summarizing what took me years in fits and starts to identify:

  • “They will imply that anyone signing up will become rich within months to a year.
  • They will tell potential victims that the route to success is by following “secret formulas” that no one else knows about.
  • They will often claim they have been seen on various websites such as Google and YouTube, causing the viewer to assume said websites endorse the product.
  • They will use pressuring tactics to get the victim to sign up quickly, such as claiming that there are only a certain amount of copies of a CD left, or using special discount prices that are only available for a short amount of time.
  • Schemes such as this will often employ the tactic of displaying testimonials from ‘previous users.’”
  • When trying to navigate away from their website, users are often presented with popup windows offering further discounts, in an attempt to make the user feel special.”
Ponzi Pyramids

Another indicator is the way the schemes are advertised.

  • “Many schemes will post so-called “success stories” on post-your-own-article websites.
  • Schemes like this will also be advertised through serial promoters.
  • Serial promoters are individuals who are not directly affiliated with a given scheme, but will promote from one to the next almost everyday.
  • In return the owner of the scheme may do the same for them, or if the get-rich-scheme is a Ponzi scheme, the serial promoters will be invited to join early in order for them to make money from new recruits.”


(5) Choose the “Preneur” business model that brings out the best in you – freelancing, consulting, franchising, Internet marketing or establishing a Knowledge ATM.