What happened on your journey so far?

You need to build a platform to establish your authority and visibility, but what works and what no longer does?

 

Drawing a curious crowd
Maybe the original estimate of how many patrons or fans it takes to succeed just doubled.

 

Final Installment in a three-part series.

Part One: What’s Going On? Why?

Part Two: Where Are You Going?

What Happened on Your Journey So Far?

  1. What did you discover?
  2. What surprised you?
  3. What insights have you learned?
  4. What are new opportunities you are better positioned for?

What did you discover?

Well, first off data and information ages.

If you are like me articles randomly pop up that I believe will be important when I have time to review them.

One source for me is Medium.

Another is Flipboard.

Oh, and another is Apple News.

So you save them, tag them, and retrieve them sometime in the future when you’re ready for them.

When you can apply  the tips or secret know-how they describe.

And, of course by then, you discover the source disappears.

Which is a hard lesson to learn.

If you curate back up the originals, or lose access to pearls of wisdom you so desperately need now.

The best example?

Sign Up Before It’s Too Late

AnyWired missing in action.

Next discovery?

Figuring out which tools you should  use.

Do the “aging” tools still work?

Are they evergreen?

You need to build a platform to establish your authority and visibility, but what works and what no longer does?

Turning to crowdfunding, what did I learn?

I discovered I was at least 6 months behind.

While riffing on  self-publishing and marketing in 2016 Katherine Milkovich summed up  my journey so far.

It all just takes trial and error.

What works for somebody else, may not work for you.

What surprised you?

Maybe the original estimate of how many patrons or fans it takes to succeed just doubled.

The initial number ballooned from 1000 raving fans to 2000.

Behind again.

The biggest surprise?

At the beginning of 4th of July summer weekend, roughly a month and a half ago, I logged in to one of my 6 sites.

Clicked on its dashboard like I do everyday to write and rewrite and upload photos and link and …

WTF?

Out of nowhere I received 10 times more views than spam comments.

I’d been running an experiment on Flipboard and LinkedIn.

How did my post attract 592 followers of KnowLabs on Flipboard; 840 in LinkedIn.

It’s still a mystery how 404 people visited my site when only 10 to 12 on average bother to stop by.

Take a look for yourself. I’d love to duplicate it somehow.  Let me know what you think.

What insights have you learned?

WordPress help and support sites are outdated. 

It takes a long time for me to understand why things don’t work.

Administering the technical aspects of the six websites drains my energy.

That continuing steep learning curve steals time away from writing – what I love to do.

And, puts me into a failed-problem-solving frame of mind.

Not so conducive to creativity and clarity. Or maintaining a consistent 60-minute writing habit.

But, writing about the trial and errors encountered (know banking process) help me understand why something goes wrong. 

Those lessons could provide how-to steps for Millennials, 45+ Empty Nesters,  55+ year olds and Baby Boomers ready to move to a resort, quality-of-life community.

And, take their mobile, remote work with them.

What are the new opportunities you are better positioned for?

In the original book content, I skipped over the details for making money while you sleep. 

I assumed readers would already know how to do that, but not how to pick out the best place  to live – where other birds-of-a-feather liked them flocked. 

When this knowledge laboratory is more complete the content guidelines will be more detailed and maybe more marketable.

Some future topics – how to:

Business Ideas
  • Conduct a laboratory.
  • Bank new knowledge and expertise mastered.
  • Package and repackage your deposits into new products.

Next Steps:

  1. On Amazon / Kindle publish “On Your Own Terms: Pack More Meaning and Passion into Your Life” 
  2. Promote it as Book One of a five-book series in Volume One on all of my sites and on Flipboard and LinkedIn. 
  3. Join the Writing Cooperative and take their challenge covering all the mistakes I made in my first year (plus or minus) as a reluctant website administrator. 
  4. Repurpose those and drafts from The Knowledge Path – Volume Two and Three on Patreon. 
  5. Get MailChimp working as my primary vehicle for getting subscribers and supporters to review and leave comments on Amazon. Add Patreon link to my websites and my email, Flipboard and LinkedIn. 
  6. Automate a consistent process of content aggregation, curation, composition, and circulation. 
  7. Master the chain reaction  of Awareness – Interest – Liking – Desire – Trial – Repurchase and Regular Use. Make it easy for your fans to buy a piece of you, and then advocate on your behalf.
  8. Achieve the long-term goal of subscribing, sponsoring, then buying books and reports, joining membership.

What have you discovered on your journey?

Where Are You Going?

I strongly feel you have to stay relevant and more marketable than your competition.

Periodically I revisit my approach for creating new (for me) knowledge that I can apply more efficiently and productively.

 

My approach unfolds in three phases:

  • What’s Going On? Why?
  • Where Are You Going?
  • What Happened on Your Journey So Far?

Part One: What’s Going On? Why?

Where Are You Going?

  1. What if?
  2. What will you be able to do?
  3. What are your expectations?
  4. How will you feel?
  5. What will you know or understand?

What if?

With so much stuff out there, how do you know what to trust?

What if I apply the research I’ve already deposited into my knowledge bank over the years?

The Knowledge Path Series

What if, then, I can engage a following, both locally and online?

What if I can attract a large enough fan base to build other products they find unique and valuable? The second volume of “The Knowledge Path” series will be about finding the right fit in company cultures for you as you compare 16 organizational talent cultures.

What will you be able to do?

Cultivating “True Fans”

Subscribers, members and patrons learn from my experiences and follow step-by-step details for packaging and repackaging their expertise to generate passive income.

By creating a community, I’ll be able to learn from their experiences too.

We’ll find out what worked and what didn’t work together. 

They’ll follow along to learn from my mistakes and I’ll be able to incorporate lessons they learned as well.

What are your expectations?

Only modest income once the websites are fully functioning and attract enough followers.

Mostly from crowdfunding rather than from book sales. 

This lifestyle business serves as startup with tax write-offs and low initial costs.

My ROE (Return On Effort) slowly and incrementally builds to a longer term sustainable income stream.

How will you feel?

Knowledge Products for Making Money While Your Sleep

Email subscribers will become more accomplished having mastered social, digital media, crowdfunding and self-publishing skills.

I’ll feel gratified, helpful and proud.

What will you know or understand?

As an amateur muddling through and testing my self-help, do-it-yourself process I’ll finally figure out how to offer websites as products through WordPress multisite.

By following along email subscribers  can profit by following my steps and missteps.

With a member community we can refine our learned lessons and offer in the virtual world what I offer to executives in the real world.

Conduct a laboratory. Bank new knowledge and expertise mastered. Package and repackage your deposits into new products.

Where are you going?

Part Three:  What Happened on Your Journey So Far?