S2 E7 — Smart Moves and Shifting Opportunities

What’s Going On?  Hi and welcome to Saturday’s Episode 7 of the Second Season,  My Pandemic Year’s Natural Experiment, on March 7th in the spring of 2020 here in California.

“5”  Steve McQueen (1930 – 1980): Not everyone knows what you know, can do what you can do or wants what you want.  To think about it from another’s point of view will be invaluable today.  Aries

The Tau of Steves: What You Don’t Know Could Fill a Book

Shifting Opportunities

Evidence

It’s been 12 and 18 hour days this past week, so spending a fewer hours today compared to the others allowed me to realize my entire email list lives or has lived in the California’s South Coast Region, mostly in Orange County.  

Having been replying to the first few of the personal responses my mass mail today, I see how to beg “forgiveness” in approach to two broad categories:

My “ask” of the mentors I recruited over the last decade has to do with legacy (Volume Three  Manuscript) looking back to their trajectory and broader areas outside of their work life.  

My “ask” of their executive MBA proteges has more to do with Organization Types and Growth Stage profiles (Volume Two Manuscript). 

Since Zahn, Henry Winkler, Emma the Baroness and I missed out on today’s allotment of valuable Holiday Tau, let’s see if there are any we might want to swipe.

Random ones that make me want change my sign.

Leave it to our Patron Saint to more succinctly and wisely express what I attempted on this shortened Saturday.

“5”  Steve McQueen (1930 – 1980): Not everyone knows what you know, can do what you can do or wants what you want.  To think about it from another’s point of view will be invaluable today.  Aries

Given early indications about an emerging pandemic will this Holiday Tau for you two iconic musicians turn out to be prescient or are we just panicking over nothing?

“5”  Steve Winwood, 71; Stevie Wonder, 69: You imagine some places with all the zest of one with no intention of going.  Others you imagine carefully, knowing that when the time comes, you’ll go all-in.  Taurus

What’s Going On …

Smart Moves

Long-Form

    • “Fantasyland: How America Went Haywire, A 5-Hundred Year History” by Kurt Andersen

Working on the Business

    • 1,345  Flipboard users follow one or more of my 35 digital magazines. 

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

Previous

S2 E6 No We Don’t Share Your Precious Little Frickin’ Data; S2 E5Second Season Sneak Preview: My Pandemic Year’s Natural Experiment; S2 E4Sneak Preview: Day 4 of My Pandemic Year’s Natural Experiment; S2 E3Day 3 of My Pandemic Year Experiment;  S2 E2New Season Preview:  Rippling Effects, Implications and Consequences We Didn’t See Coming;  S2 E1Sneak Preview Asking “How Toxic is Your Work Life?”

Related

 S1 E7Day 7 of My 1-Year Experiment; S1 E6Day 6 of My 1-Year Experiment; S1 E5Day 5 of My 1-Year Experiment; S1 E4Day 4 of My 1-Year Experiment;  S1 E3Day 3 of My 1-Year Experiment;   S1 E2Day 2 of My 1-Year Experiment;  S1 E1 – Day One of My 1-Year Experiment

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S3 E2 — Preview of the New Post Pandemic Season

It reminded me of living life as an artist, synchronicity, and getting a break — all from the intuitive, inspirational side of living — when it is dark, and you dream and your self-defeating thoughts keep you awake.

The Tau of Steves: What You Don’t Know Could Fill a Book

“5”  Steve Nash, 45:You don’t have to explain everything you do, not even to yourself. In fact, today, explaining would only slow you down, diminish the mystery and put a damper on the magic.  Aquarius

I may have heard the phrase “inner life” from a podcast.

Hi and welcome to Saturday’s Episode 2 in Season 3 of  TauBits for the Taking” on this 27th day of February in the winter of 2021 — which is a three-year examination of how bits of wisdom changed during the “normal” pre-pandemic year and then in the pandemic year, and now months after.

Evidence

It reminded me of living life as an artist, synchronicity, and getting a break — all from the intuitive, inspirational side of living — when it is dark, and you dream and your self-defeating thoughts keep you awake. 

How do you face the day?  

Do you avoid and procrastinate or meet your challenges head on? 

Following instincts?  

We’re all animals basically.  

What’s driving us? 

From a spiritual center? 

Are there laws we don’t yet understand?  

What about coincidences? 

What about intuition and hunches?

You could say Zahn’s Holiday Tau fit perfectly as did each of the other three Steves into my theme of the day.

“5”  Steve Zahn, 51: “When they ask you why you made X choice instead of Y choice, you may not have a great line of reasoning to impart. Suffice it to say, much comes to you by way of human instinct.” Scorpio

Random ones that make me want change my sign.

So, today so not my birthday, but I can definitely use it.  This is coming to you in Pages by Apple.  I chose it because it can convert into a book format.  Trust me, I’m confused.  Should I select a book template that I haven’t tried before?  Or, should I revert back to what I chose for “The Knowledge Labs” series?  Either way my passion extinguished.  

Today’s Holiday Birthday. 

You’ll realize how you were holding on for dear life to something that’s not even buoyant. A new perspective will have you dropping the thing that makes you work so hard to stay afloat (both emotionally and fiscally) in favor of a truly light and protective entity that will make your journey a pleasure.

Given that I just stole someone else’s birthday, I should only consider what’s rightfully mine, Emma the Baroness’, Henry Winkler’s and Steve Zahn’s.  I’m rating it high for silliness and counter-productivity states.

“5”  Steve Howey, 42:Even driven people don’t get after it at top speed through the whole journey. Comfort, sleep, inactivity, silliness and even counter-productivity are all states that have a place in the cycle of growth and attainment.” Cancer

Just the other day I curated an article for my digital magazine, “San Francisco Region” about Lawrence Ferlinghetti who died after reaching 101 years old. I was taken with his quote about San Francisco and the community that grew around “City Lights” as a founder and co-owner: “’

You could come here and start anything you wanted.’ But in recent years he said it had become ‘an artistic theme park without artists.’” Isn’t if fitting that the Holiday Tau for the coach of the Golden State Warriors might reflect Ferlinghetti’s art of poetry and living life “out there” not in books.

“5”  Steve Kerr, 54: As for the art of loving and the art of being alone, both curriculums exist in the same Fine Arts Building at the University of Life. They are sister programs in the interdisciplinary track.” Libra

Enough said, right Nash? There comes a time when you just have get with the flow and react to the situation in play.

“5”  Steve Nash, 45:You don’t have to explain everything you do, not even to yourself. In fact, today, explaining would only slow you down, diminish the mystery and put a damper on the magic.  Aquarius

What’s Going On …

Shifting Opportunities

Smart Moves 

Long-Form

    • “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen Both of us, Emma the Baroness and I, have been processing the acquittal of our ex-President — not really being surprised by the “Big Lie” promoting followers in the Senate, but more disappointed after seeing new video documentation of the insurrection and detailed evidence time lines.  I return to Kurt Andersen’s book “Fantasyland” to help me through the process of filtering the unfolding events.

Progress and Procrastination

    • Procrastination — Lost a full day replacing my 2000 Toyota 4-Runner with a leased Honda CR-V

Working on the Business

    • Today 1342 Flipboard users follow one or more of my 35 digital magazines.

Inspired by Holiday Mathis – Creators Syndicate

Image Credit: Wikimedia Commons

Previous: S3 E1 — Preview Day One in Season Three of the New Abnormality; 

Related: S2 E2New Season Preview: Rippling Effects, Implications and Consequences We Didn’t See Coming; S2 E1Sneak Preview Asking “How Toxic is Your Work Life?” ; S1 E2Day 2 of My 1-Year Experiment ; S1 E1Day One of My 1-Year Experiment

CENTER FOR KNOWLEDGE CREATION AND INNOVATION

The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S2 E6 — No We Don’t Share Your Precious Little Frickin’ Data

Maybe we can shift suppliers and bring you lime-scented messages at a lower cost without having to abandon our unwavering commitment to virtual bottles instead of using harbor and ocean-clogging plastic. Hmm … ?

“3”  Steve Zahn, 51: “You need to keep some in the reserve today.  Hold back because your expenditures, mostly emotionally speaking, will be a little more intense than anticipated.” Scorpio

The Tau of Steves: What You Don’t Know Could Fill a Book

Evidence

Hi and welcome to Friday’s Episode 6 of the Second Season,  My Pandemic Year’s Natural Experiment, on March 6th in the spring of 2020 here in California.

Having almost figured out my publishing options on the Patreon Platform I managed to post my fourth essay, Keeping It Fresh in the Message Bottling Lab and the first in March. I’m working on a companion piece:

Do we share your data without you knowing it?  Look, this is literally a manual operation. 

It’s low tech.  

Living this far out of the main stream and at a great distance from fashion currents we have to hump our way all the way down to the sea to collect your returnables. 

And then hike all the way back up to the labs, grab the next set of virtual bottles and toss them off the coastal cliffs far enough out to catch the slipstream hoping the tide will deliver them to you. 

All day long we have to huff and puff down and back up to the lab. 

Like I said it’s a manual operation.  And, yes it’s true several key pages from the manual blow away from time to time if we leave the glass stained windows open like we did just last week.  

So, no we don’t share your precious little frickin’ data with anyone else. It’s our policy. We stand by it. And, we literally don’t know how.

This week’s normally hidden rippling effects surfaced as viral fears gripped citizens. 

      • Fewer cruise ship tourists enjoyed the added bonus of two weeks at sea.  We here at the labs noticed a slight dip in the availability of virtual glass bottles from our suppliers. 
      • While Costco members rammed each other like shopping-cart pirates, Seth Meyers reported that out of growing panic the sales of Corona long necks dropped in demand.  
      • We noticed the falling out-of-favor trends weeks and months ago outback, but chalked it up to shifting Millennial demand for Pacifico.  

Is there an opportunity here we should pounce on, literally?  

Maybe we can shift suppliers and bring you lime-scented messages at a lower cost without having to abandon our unwavering commitment from virtual glass instead of literal harbor and ocean-clogging plastic. Hmm …?

Can we find lime-scented Holiday Tau for Steves today?

Hmm… Steve I don’t quite get what our TauBit of Wisdom is supposed to mean for today, do you?

“3”  Steve Zahn, 51: “You need to keep some in the reserve today.  Hold back because your expenditures, mostly emotionally speaking, will be a little more intense than anticipated.” Scorpio

Random ones that make me want change my sign.

Is this an ad for solar energy?  Who wouldn’t want a long-term project conclude lucratively?

Today’s Holiday Birthday: “You’ll savor the long stretch of peace that comes at the top of this solar return.  Serene moments will be shared with a tight group.  A long-term project will end lucratively.  There’s a fair exchange that leads to something much more interesting, and as you apply your talent, business keeps favoring you.”

And, what does our Patron Saint have to add to our Holiday Tau? Sure, but which other compensation forms are you referencing?

“3”  Steve McQueen (1930 – 1980): It may help your attitude to consider that there may be other forms of compensation in play that cannot be tallied at this time.  Aries

Does Smithy have the answer?

“3”  Steve Smith, 30: The question of doing things for love vs. money will come up.” Gemini

Now, Howey why is it that I chose to include your Holiday Tau?

“3”  Steve Howey, 42:Getting out of a rut will be a matter of leverage and different sorts of movement.  Cancer

But, what if after you do all that coach you write a book about it?

“4”  Steve Kerr, 54:Get the experience — the face-to-face, sweat-on-the-pavement experience.  There’s no story, movie, class or book that could teach you the same thing.” Libra

What’s Going On …

Shifting Opportunities 

Smart Moves

Long-Form

    • “Fantasyland: How America Went Haywire, A 5-Hundred Year History” by Kurt Andersen

Working on the Business

    • 1,337  Flipboard users follow one or more of my 35 digital magazines. 
    • Who is my target audience at Patreon?  
      1. Introverted creators who are the overeducated and the underpaid; everyone from underpaid musicians to out-of-work PhDs;  
      2. who shop at Trader Joe’s (or wish they could); 
      3. who have more sophisticated and diverse tastes in food and drink.“ 
      4. find elements of the lifestyle they aspired to for not too much money, 
      5. within the reality of a schoolteacher’s salary that 
      6. offered glimpses into a much more affluent lifestyle. 
      7. marriage of Consumer Reports and Mad magazine. 
      8. a chatty rundown on new, seasonal and offbeat offerings

Inspired by Holiday Mathis – Creators Syndicate

Image Credit: Wikimedia Commons

Previous:  S2 E5 — Second Season Sneak Preview: My Pandemic Year’s Natural Experiment; S2 E4 — Sneak Preview: Day 4 of My Pandemic Year’s Natural Experiment; S2 E3 — Day 3 of My Pandemic Year Experiment;  S2 E2 — New Season Preview:  Rippling Effects, Implications and Consequences We Didn’t See Coming;  S2 E1 — Sneak Preview Asking “How Toxic is Your Work Life?”

Related:  S1 E6 — Day 6 of My 1-Year Experiment; S1 E5 — Day 5 of My 1-Year Experiment; S1 E4 — Day 4 of My 1-Year Experiment;  S1 E3 — Day 3 of My 1-Year Experiment;   S1 E2 — Day 2 of My 1-Year Experiment;  S1 E1 – Day One of My 1-Year Experiment

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S3 E1 — Preview Day One in Season Three of the New Abnormality

Who knew that near the end of my natural experiment normality would vanish from our lives?  Which got me to wondering how would my fortune play out during abnormal times? And, now into another year beyond pandemic times.

The Tau of Steves: What You Don’t Know Could Fill a Book

“5”  Steve Zahn, 51: “If there’s one thing you don’t need today, it’s advice. For starters, your intuition is on fire. And furthermore, you’re going to do this thing in a way that’s so unique, no one else has thought of it yet.” Scorpio

Evidence

Hi and welcome to Friday’s first Episode in Season 3 of  TauBits for the Taking” on this 26th day of February in the winter of 2021 — which is a three-year examination of how bits of wisdom changed during the “normal” pre-pandemic year and then in the pandemic year, and now months after.

Three things are ending.  Winter dissolves into spring, February no longer shows up on my calendar after this weekend and a full year has passed since I completed my first 1-year natural experiment.

Now what?

Yes, I fess up to being obsessive to the point of diminishing returns.  Which may not be the only reason I’ve kept this natural experiment going.

While curating local, insider stories about California’s Central Coast, this headline caught my attention this morning at 5:30 am — “One Year from Zero:  COVID-19 in Santa Cruz County by the Numbers.”

And, not knowing how long  this forced work from home restriction would remain in force, I let her roll.  So staying on the safe side while being safe I let the natural experiment continue for another,  second year for comparison purposes, and then another (I hope not that long).

And, maybe I acquired a Holiday addiction. Let’s see what’s coming my way.

This from the Holiday introduction:

Sometimes the theme of the day emerges as we make our way through the hours. Events occur that can be characterized by loose association and upon reflection will fall or be jostled into a more or less fitting category.

Today’s theme is so elusive and vague, which was why scientific critics would argue against opening yourself up to mystical thinking in the first place, but I sense it is at work today.

But, then this happened at 6 pm.

Something interrupted CarPlay as I navigated my CRV down El Toro Road salivating at just the very thought of a Number Two combo plate with a shredded beef taco and chile relleno at Recardo’s.  

Sam Harris’ podcast cut out in the middle of his guest’s response — gently correcting Sam about his take on left- and right-brained research and subjective consciousness and how is it that there may be several types of consciousness functioning at the same time, so that as you leave your logical mind your visual mind flows interrupted — meaning its there all the time even if you don’t realize it.

Then my left brain told me to stop trying to reboot it while driving, But I didn’t listen. 

My car beeped before I drifted into the slower lane while my stupid self focused on the problem at hand, or actually out of hand where my iPhone lost its connection deep in my console.

Rodrigos parking lot was crowded, unlike all these months during the pandemic.  Wow, that’s weird I thought.

“Pick up for Steve,” I announced.  

A guy behind me says, “Sure is a lot of Steves here tonight.” 

 I turned to look while a couple followed a hostess into the socially distant dining area.  I called out, “Yeah great name isn’t it.  

How’s your Tau?”

Being an idea-packaging INTP where “N” represents intuition and not “I” (reserved for introversion) Zahn’s Holiday Tau maxes out the scales for me.

“5”  Steve Zahn, 51: “If there’s one thing you don’t need today, it’s advice. For starters, your intuition is on fire. And furthermore, you’re going to do this thing in a way that’s so unique, no one else has thought of it yet.” Scorpio

Random ones that make me want change my sign.

Not only do I sometimes, oh okay, frequently want to change my sign, but I want to steal your birthday’s TauBit too. Take today’s … I did. Bonus money and talent shifts …

Spiritual development elevates your experience. Whether pleasures are many or few, goals are met or not, relationships grind or sail blissfully, your joy, grace, gratitude and compassion flow strong through it all. Professional shifts align brilliantly with your talents. Bonus money allows for fun improvements.

I’ll have to check the rules.  Their Holiday Tau for today really describes my superstitious behavior before stepping into the spotlight over the past 10 years.  So, since I’m running this knowledge laboratory, I’m rating it a “5” for shining and sustaining my talents brilliantly.

“5”  Steve Carell, 57; Steve Martin, 74; Steve Wozniak, 69: “You’ll be bright in two moments: the practice moment that happens in the safety of an empty room and the moment of inhale that pauses the action just long enough for you to insert yourself between opportunity and a grand potential.” Leo

You already know I’m a big fan of Coach Kerr and get a kick out of his TauBits.  I want to believe today’s because I realize I need to follow a way of prioritizing so much on my writing plate.

“5” Steve Kerr, 54: Your sense of focus is on point and you’ve never been so serious about advancing your interests and the interests of those you answer to. Narrow down your task list so the big important things get the best of you.” Libra

This is weird.  Aoki’s Holiday Tau reminds me that Steve Jobs has been MIA for at least 7 days now.  Shouldn’t this be a Jobs’ TauBit? Maybe Aoki is channeling him today to make up for it?

“5”  Steve Aoki, 41: “There is no such thing as failure. If you’re putting things out into the world, trying things, working through fear and limitation, risking your pride, then you’re winning no matter what the outcome.” Sagittarius

What’s Going On?

Shifting Opportunities

Smart Moves 

Long-Form

    • “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen Both of us, Emma the Baroness and I, have been processing the acquittal of our ex-President — not really being surprised by the “Big Lie” promoting followers in the Senate, but more disappointed after seeing new video documentation of the insurrection and detailed evidence time lines.  I return to Kurt Andersen’s book “Fantasyland” to help me through the process of filtering the unfolding events.

Progress and Procrastination

    • Procrastination — Lost a full day replacing my 2000 Toyota 4-Runner with a leased Honda CR-V

Working on the Business

    • Today 1,277 Flipboard users follow one or more of my 35 digital magazines.

Inspired by Holiday Mathis – Creators Syndicate

Image Credit: Wikimedia Commons

Previous:

Related:  S1 E1 – Day One of My 1-Year Experiment

CENTER FOR KNOWLEDGE CREATION AND INNOVATION

The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S1 E70 — Lingering Fear My Cover Was Blown

The Tau of Steves: What You Don’t Know Could Fill a Book

Summer  August 2019

Steve Harvey, 62: “Following through on an impulse takes courage.  Not following through takes self-control.  Knowing which choice to make in this regard takes wisdom.” Capricorn

What’s been going on?  Truth be known, many years ago when Emma the Baroness and I were twenty-somethings and rented an apartment in Corona del Mar, California I recorded this in one of my journals I just transcribed: 

“Scorpio (October 24 – November 22) You are capable of getting whatever you want most, so go after it now.  Be charming with those you love and admire.

And, then I went on to illustrate how well my day played out.

Hi and welcome to this second day of August and Episode 70 in the first season of My 1-Year Experiment.

“ … P.S. Thanx for reminding me — I have to go to the bank.”

At 11:30 — back from my scenic down Pacific Coast Highway.Noticed MacDonald’s across from the Balboa Bay Club has a help wanted banner. A medium-sized nondescript imitation Cadillac pulls out in front of me as I approach the Bay Club.

Down Bayside past the Reuben E. Lee paddle-wheel floating restaurant going the back way into Corona del Mar again. Stopping off at Bayside — where we had done our laundry on Saturday.

Remembering Friday — running late at work (Roger and I were learning how to operate the Auto Clinic Commercial biofeedback machine until 5 pm) anxious to get to the bank to deposit my sum total wages into Emma the Baroness’ account to pay the bills. And then that, “Ah-it’s-Friday” drive down the coast to Laguna Beach and to my P.O. Box.”

“… Hi, how are you today?” the drive up teller stated matter of factly. I deposited $5 into Emma the Baroness’ account and $5 into my checking account.

Waiting for the receipts I recalled a funny question asked of me by an inside teller a couple of days ago.

As he was processing my transaction — he asked, “Have you been getting your mail?” out of the clear blue sky (actually grey overcast sky).

“Yeah, I think so why?”

“I don’t know — your name sounds familiar — like maybe I saw it in the backroom on the table of things to mail.”

“Well, I just got my last statement and checks,” I replied as I had turned to walk away.

“Must have been it,” he said. And added, “Have a nice day!”

I slid out into the south bound traffic. As I approached the left turn into Ocean Avenue on my way to Box 580 — I suffered a mild anxiety attack.

“I’ve got to go through with it,” I thought as I pulled into a space marked for compact cars.

“I’ve got to sign. So what if they know I’m here? All my debts are discharged, over a year ago. Maybe I’d better mail that VA change in before i sign, just in case that phone call asking for D Marie was a check-up on my current status. Oh hell. Here I go.”

… “Well, I (my heart rate picked up and my face changed temperatures with my feet) found this waiting for me in my PO box over the weekend.”

He left.

He returned.

“Sign here and here”

I was handed a green cart attached to the fateful letter (“Oh my God, I’ve signed and it’s too late”).

“Where?”

“Here.”

I signed the original pink slip and turned the envelope over as I was walking away on my way out side. Not wanting to know who had sealed my doom and yet wanting to, I couldn’t bring my eyes to focus on the return address in the corner.

For a second, I was distracted by another smile and hello from a blonde going in the opposite direction.

“Hmm. I know her — what are all these friendly smiles today?”

My hand felt the envelop’s unbalance. Something hard, the size of one half of a business envelop was inside.

It was blue, “Oh My God —my savings pass book — I didn’t know it was missing.

Oh right.  The address read, “California 1st Bank, Post Office Box 345, Newport Beach, California 92662.”

“But who was that last blonde?”

Hmm!?

But, that was then and this is today.  I’m guessing this has more to do with getting all of us heading shortly to Norway for a vacation to get it together.

“5”  Steve Zahn, 51:There will be many people and personalities to contend with, each with their own agenda.  Settle on an itinerary you can all agree to.” Scorpio

Random ones that make me want change my sign.

Now, let’s turn to the list of Steves from which I can steal their Holiday Tau, if I need it.  Hmm.  Maybe the better play here is similar to past attempt as rolling them together to tell a story better than the individual TauBits.  Shall we?

Does the answer lie somewhere between impulse and self-control?

“4”  Steve Harvey, 62: “Following through on an impulse takes courage.  Not following through takes self-control.  Knowing which choice to make in this regard takes wisdom.” Capricorn

Wait, what did my mother say about curiosity?

“3”  Steve McQueen (1930 – 1980): “Following your curiosity will get you close to understanding a person’s feelings, passions and drives.” Aries

I’m not a cat, but …

“3”  Steve Winwood, 71; Stevie Wonder, 69; Stephen Colbert, 56: “Doubts set in.  Does what you’re doing matter? Is it adding up the way you wanted it to? Avoid.  March right past it.” Taurus

Will my imagination wipe out my focus or …

“3” Steve Greene, 34; Steve Guttenberg, 61: “With your incredibly opulent powers of imagination surging today, you can apply yourself in any number of directions.” Libra

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

S1 E58 — Judging a Stroll from the Hotel Santa Barbara to the Lobero Theater

The Tau of Steves: What You Don’t Know Could Fill a Book

Summer June 2019

This just in.  I get me some mighty fine comments.  I received an action alert to approve, trash, or call it spam.  

Many like this show up months after the fact.  

I’d been writing a series about Santa Barbara, California on my website, Western Skies and Island Currents:  From the Desert to the Mountains to the Sea and all the Pristine Rivers, Lakes and Islands in Between. 

Welcome to this edition, Day 58 of My 1-Year Experiment, on June 3oth.

Emma the Baroness and I met some friends, who share the same Holiday Tau as Zahn, Winkler and us,  a short walking distance from the Hotel Santa Barbara, attended a benefit concert at the Lobero Theatre after wine tasting and dinner and a night out on the town.  

Here’s the comment attached to “Night TRAPS — Walk. Drink. Eat. Groove.” You be the judge.

I precisely wanted to appreciate you once more. I am not sure what I might have used in the absence of the methods documented by you regarding that area.It was before a real frustrating concern in my opinion, but discovering a specialised form you solved it made me to weep with fulfillment. I will be grateful for this work as well as pray you are aware of a great job you are doing teaching other individuals by way of a site. Most probably you’ve never met any of us.

Not if I receive more of those comments.

“2”  Steve Zahn, 51: “Do what it takes to remain flexible, strong and ready.  Success will soon be yours.” Scorpio

Random ones that make me want change my sign.

I’m doubting it.

“2” Steve Smith, 30:You have an elaborate (though mostly subconscious) way to process information, and it’s right on the money today.” Gemini

I’ll say.

“2”  Steve Greene, 34; Steve Guttenberg, 61: “There comes a point in every venture when there’s nothing more you can do or are willing to do to influence the outcome.” Libra

And keep their written comments to themselves?

“2”  Steve Aoki, 41: “As you relate to more people, you’ll figure out how to put yourself across so they learn quickly who you are.” Sagittarius

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

Appeal

“Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.”

Peel Away the Outer to Find Your Inner Appeal
An ongoing case study: How to convert thousand lesser fans into a thousand true fans, so they buy enough to support you and make a little profit?

Here’s the part I’ve always hated.

Crafting the sales message.

And, there’s a little irony.

To be successful you have to appeal to human motivations and I earned a masters degree in psychology.

The problem for me has always been that as a professional knowledge worker — in my case a consultant, coach and trusted advisor — we were trained not to advertise or to market ourselves

The path to a thousand raving fans was taken one referral step at a time.

No Advertising or Sales

Not by running ads.

Or by selling.

But by transforming clients with so much value they became enthusiastic advocates.

Can you advertise and sell online without crossing over into the “scam territory?”

Sure.

For the last few years I found plenty of information and inside intelligence that online marketers and other less scrupulous “Make Money Online” entrepreneurs misused.

But some of it could and should be used by legitimate consultants and lifestyle business owners.

Formula for Attraction

How can you convert a thousand Lesser Fans into a thousand True Fans?

So they buy enough to support you and make a little profit?

Keep these tips in mind.

One of the things that motivates you is to avoid unpleasant things.

Will your “knowledge product” – book or ebook, for instance – save your true fans from making a fool of themselves?

If Only You Knew in Time

Remember high school and how embarrassed you felt from time to time because you didn’t know or understand what everyone else did?

Television ads reminded us how bad our breath smelled or our stinky body odor offended the those around us.

We didn’t have a clue.

Others did though.

Or so the ads implied

There’s that whole wall of worry.

Stuff that makes us uncomfortable.

Things like worrying about having enough money …

  • for paying our monthly bills,
  • for our doctor visits,
  • for the car payment and
  • for what the insurance company won’t pay because of our high collision deductible.

As an entrepreneur you wake up abruptly at 3 a.m. in the dark doubting your ability.

  • Money is running out.

    Gotta Get Back To Sleep
  • Did you seriously underestimated the market for your product or service?
  • Can your knowledge product or service offer peace of mind ?

During the Great Recession we all worried if we would keep our jobs.

If we lost them we worried we might not find another one that paid as well located within a reasonable commuting distance.

Just before the Memorial Day holiday a couple of years ago one of the Chief Marketing Officers who volunteers to mentor our Executive MBA students shocked me.

I knew he lost his job, which comes with the territory when you reach age 50 and finally pull in the big bucks.

What I didn’t realize was how traumatic his situation was.

Now What?

He lost his house because he couldn’t make payments on his mortgage – a wapping $6,000 a month.

And he had to find and move into a two bedroom apartment that long weekend.

Plus lease a storage unit for all the stuff that wouldn’t fit.

Not only did he and his wife suffer the loss of their home and their wealthy influential lifestyle that came part and parcel with it, but their basic feelings of security disappeared that weekend.

Neither he nor his wife could qualify for for social security or medicare coverage.

At least not for another 12 years.

But, the truly shocking part he told me was he had taken out and spent equity loans while he drained his 401K accounts to make his lavish lifestyle “ends meet.”

In my chapter, “Why Careers Are like Real Estate Markets,” I described the dilemma many like my CMO friend faced.

They find themselves at the cross roads between “Doing What You Love vs. Doing What You Hate” and “Living in the Same Geographical Location vs. Moving to a New Preferred Community.”

“My passion and location stories described four different communities …  ‘Wealthy Influentials,’ ‘Wireless Resorters,’ ‘High Country Eagles,’ and ‘Permanent Temporaries.’”

Here’s a snapshot of each.

Permanent Temporaries don’t anticipate the future well and have a hard time adapting to new work realities. 

Many become consultants and entrepreneurs because they can’t find full-time employment. 

Guarded Gate Communities

They aspire to live in, or return to, the guarded-gate communities of the Wealthy Influentials. 

What if they’re forced to relocate, where do they go?

When forced to move to lower cost-of-living neighborhoods they choose small university towns populated with High Country Eagles in higher quality-of-life communities. 

But, they long for face-to-face project-based work as a way of affiliating with other people on a more regular basis.  

Succeeding at interim work demonstrates their value in a new organization. 

What about the trade offs?

Between projects they miss the teamwork and seek to counterbalance the isolation and extreme independence they are forced to endure being on their own – no matter if they’re  interim middle managers, trapped urbanites or just starting over in a new marriage, neighborhood or way of life.

Wealthy Influentials live in neighborhoods that showcase their status and affluence

Viewed from the outside, it’s as if they’ve cornered the market with a wealth-generating machine. 

Like my Executive MBA Mentor once was able to afford …

They find a safe haven for high margin income, pay for a high cost of living, accumulate peak real estate appreciation, and live in a secluded, secure, and mature suburbs or an upscale metropolitan center. 

Selling products or services to this group means offering highly personalized, luxury, and one-of-a-kind experiences.

What if you found yourself in a similar situation?

How about …

Quality-of-Life Lifestyles

Wireless Resorters share the love of a new quality-of-life community with High Country Eagles. 

They realize that with the ability to operate anywhere there is Internet access, anyone can move to unspoiled smaller towns and rural regions. 

Many moved to the mountains areas that became destination vacation  areas like the ski resorts in Colorado.

All four lifestyles populate thousands of thousands of communities from coast to coast.

Across the western region of the United States you’ll find residents in Wealthy Influential neighborhoods like Del Mar or Coronado in California; 

High Country Eagle towns like Sedona or Bisbee in Arizona or Angel Fire and Taos in New Mexico; 

Permanent Temporaries parts of Reno, Nevada or Coeur d’Alene, Idaho; 

or, in some of the better known ski resorts attracting the Wireless Resorters like Breckenridge and Steamboat Springs in Colorado.” 

What if you could find the perfect town for you with just the right kind of neighborhood you’d love?

Claritas, now Nielsen Segmentation, helped pioneer market segments initially based on each new census update.

They linked consumer behaviors for “shopping, financial, media and much more …” with household lifestyles living in specific zip codes across the United States.

Household Shopping Lifestyles

If you’ve ever received direct mail addressed to you or “current resident” those marketers are taking advantage of household data.

The key to their business model unlocks a specific zip code.

In their PRIZM segmentation you can slice and dice over 60 different lifestyles ranging from high to low degrees of affluence and status.

By age and life stage.

Type in your current zip code and they’ll supply you with the top four or five lifestyles in your community.

Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.

Try to search for that lifestyle in their segmentation database and build a “Bucket List” of awesome zip code neighborhoods.

Can’t do it.

Doesn’t work that way.

  • But, what if you devoted the time to reverse engineer it?
  • And, you “mobilized” your lifestyle business?
  • Once you authentically built your virtual community of a 1000 raving fans?
  • You could move them with you, right?

And, you’d be able to zero in on regions and communities varying from …

  • high to low  density,
  • from urban to suburban, exurban, rural and
  • remote populations.

You wouldn’t have to worry about making a living solely from the locals.

Instead, you’d live that quality-of-life that can bring out the best in you.

More on that later.

An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.

Voice

He and his wife recently purchased the Palmetto Guesthouse on the island of Culebra located in the Caribbean. 

Your Own Tropical Paradise With Room for 1000 Fans
Integrate his tips and like him you can start your next adventure bringing your raving fans with you to the home of your dreams.

In the winter of 2007 – 2008 on the AnyWired freelance site, Mark Hayward, who wrote “MyTropicalEscape” and “Culebra Blog,” guest posted.

We found out about his much anticipated big time jump from moonlighting to daylighting.

Not to just anywhere, but to a Caribbean Island under gently swaying palm trees on beaches bathed in soothing island currents.

“He and his wife recently purchased the Palmetto Guesthouse on the island of Culebra located in the Caribbean. 

Mark’s fulltime job ends next week so he is looking to blog or work online fulltime.” 

Before setting up your income generating blog Mark said to create a plan and write down how you would like to be perceived by your readers.

Picking The Right Voice
  • “practical, 
  • humorous, 
  • sarcastic, 
  • authoritarian, 
  • combative, etc.”

Mark also recommends reviewing the sites that you go back to again and again.

“Have you purchased anything from them, or clicked on their ads? 

Analyze specifically what it is about those blogs and the emotions they evoke that have you coming back.” 

Integrate his tips and like him you can start your next adventure bringing your raving fans with you to the home of your dreams.

Steps:

(16) Describe your voice, how you would like to be perceived by your growing audience of fans — practical, humorous, sarcastic, authoritarian, or combative.

An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.