S3 E14 — How!

The excitement of March Madness kicks off today.  Or should have. I wonder if Emma the Baroness’ “little” brother will miss attending the pandemic-restricted event with his longtime friends — not that he really likes basketball all that much, certainly not as much as teaching kids how to ski at Copper Mountain.

The Tau of Steves: What You Don’t Know Could Fill a Book

“5”  Steve Zahn, 51: “Memories bubble up. You’ll learn by examining things in the past that didn’t go so well. Why now? Because this is the moment of optimum readiness. Everything needed for the processing is right here.” Scorpio

Hi and welcome to Saturday’s Episode 14 in Season 3 of  My Paradoxically Normal Year” on this 20th day of March in the spring of 2021 — which is a three-year examination of how bits of wisdom changed during the “normal” pre-pandemic year and then in the pandemic year, and now months after.

Previously from Season Three, the Paradoxically Normal Year

S3 E13Why?;  S3 E12 You Can’t Cure Stupid, but There’s a Cure for Ignorance; S3 E11Looking for a New Predictive Belief System?

Related from Season Two, The Pandemic Year

S2 E14 — Reading Tea Leaves Bottled and Set Adrift;  S2 E13Slipping on a Bar of Dove Soap and other Ripple Effects; S2 E12Too Anxious to Meet and Eat; S2 E11Waiting for the 3rd Shoe to Drop 

Related from Season One, The Normal Year

S1 E14Day 14 of My 1-Year Experiment; S1 E13Day 13 of My 1-Year Experiment; S1 E12Day 12 of My 1-Year Experiment; S1 E11Day 11 of My 1-Year Experiment;

Context

I bang away on my black keyboard keys while sitting on my black diamond-shaped patterned futon with green and brown and reddish streaks under the black diamonds.  

My black office chair blocks a certain view of the mess across from me — including yellow towels, folders and tax receipts.  But, here’s really what you might miss in the desk disarray. 

An old, small, brown slim book with barely held together in its original binding.  Ironically it sits just to the left of “Killers of the Flower Moon” second from the end of a book end held in place with a gray pewter college mug.  

Could it have been what launched a lifelong obsession and fascination with Native Americans?  

One with a through line that includes a book about Crazy Horse, maybe by Shannon Garst,  read during my bout with childhood chickenpox or measles in Warren Township, New Jersey, fed onward with “White Eagle, Indian Chief” comic books about the plains Indians, and my 9 and 10 years-olds adventures with Billy into the woods bordered by Dock Watch Hollow Road.

Like mixed metaphors we pretended to be Crazy Horse of the plains roaming Sioux, yet searched for the any signs of the Leni Lenape (Delaware People of the Northeastern Woodlands) along forest trails.

Later as an adult, at midlife, I rekindled my spirit by reading “Bury Me at Wounded Knee” allowing me later to emphasize how Native Americans were tricked and treated as the white- justified “Manifest Destiny” historic theme unfolded in the first ever blog I wrote,  The Journal of 2020 Foresight”.

Could it?  

I mean this fragile, mysterious little book, “Wanamaker Primer on the North American Indian: Hiawatha Produced in Life — Wanamaker — Originator  brought it all back.

If you turn to the inside cover you find only a symbol of Wanamaker – Originator with a 1909 Copyright.  

And you’ve got a 112 year old mystery on your hands. Hiawatha and Wanamaker?  How did it make its way to my messy desk top?

And, yet even more remarkable, President Biden, appointed Deb Haaland as Secretary of the Interior. 

“Haaland was born in Winslow, Arizona. She is an enrolled member of the Laguna Pueblo.The Pueblo people have lived on the land that is now the state of New Mexico since the 1200s and Haaland identifies herself as a 35th-generation New Mexican.” 

Take that, Manifest Destiny!

Evidence

Haha, so convenient.  Zahn’s back and his (our) Holiday Tau couldn’t be any more apropos, right?

“5”  Steve Zahn, 51: “Memories bubble up. You’ll learn by examining things in the past that didn’t go so well. Why now? Because this is the moment of optimum readiness. Everything needed for the processing is right here.” Scorpio

Random ones that make me want change my sign.

So, if you were still alive, Steve you might have felt the longing that we pandemic-bound whiners cry about.  Will we remember to stop and smell the roses shown on the other side of a zoom screen?

“5”  Steve McQueen (1930 – 1980): Even as you long for things to be different, recognize the preciousness of this time. Long stretches of sameness are a necessary backdrop to change. The movement and the stillness are equally lovely.” Aries

Thanks WW&C.  Your Holiday Tau reminds me of a scene I witnessed in high school.  My best friend had his back to the hallway while he switched out text books between classes when from behind he got shoved near his neck — which had been broken not quite a year earlier.  He felt the rage and pivoted around in a whirl, but encountered one of our friends instead of the school bully.  

In microseconds his rage vanished into laughter.  Funny how one detail changes everything in the moment. Today, however I am woefully behind by at least 26 article drafts waiting for final editing before being published.  

“5”  Steve Winwood, 71; Stevie Wonder, 69; Stephen Colbert, 56: “You’re focused on what you get to do instead of what you have to do. Of course, they are the same action items, but that one-word change makes all the difference.” Taurus

I like this sentiment, Ms Nicks since I figure you’ve written so many songs and performed so may times loosely documenting your love interests and relationships that the TauBit of Wisdom means a little more to me and Emma the Baroness.

“5”  Steve Smith, 30, Stevie Nicks, 72: “In relationships, what succeeds or fails isn’t in the actual real-world exchanges but in the participant’s heads. You’ll increase the impact of your actions by focusing beyond them and into the mind of your counterpart.” Gemini

What’s Going On

Literally Bottled and Set Adrift from KnowWhere Atoll 

    • @KnowLabs suite of 36 digital magazines jumps from  7397 to 7455 this week organically grown followers

Foresight 

Quality-of-Life 

Long-Form

    • “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen Both of us, Emma the Baroness and I, have been processing the acquittal of our ex-President — not really being surprised by the “Big Lie” promoting followers in the Senate, but more disappointed after seeing new video documentation of the insurrection and detailed evidence time lines.  I return to Kurt Andersen’s book “Fantasyland” to help me through the process of filtering the unfolding events.

Image Credit: Wikimedia Commons

Inspired by: Holiday Mathis – Creators Syndicate

CENTER FOR KNOWLEDGE CREATION AND INNOVATION

The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S1 E149 — Tales and Trails and Mind Blowing Dents

I can’t seem to get it together enough to launch Patreon. Even though we are living at the beginning of a new year with endless possibilities lying ahead, I’m just not feeling it. 

The Tau of Steves: What You Don’t Know Could Fill a Book

Hi and welcome to Thursday’s Episode 149 in the first season of “My 1-Year Natural Experiment” on this 9th day of January in winter of 2020.

“5”  Steve McQueen (1930 – 1980): A project frustrates.  Get away from your work for a while, and then you’ll come back with an idea.” Aries

Context

Why?

Is it time to fire up the way back machine?  Because, what I do now began long ago.

    • I wrote about the Daniel Boones and Davey Crocketts who captured my black and white television soaked mind as a kid in Dock Watch Hollow and Doepke Lane as proxies for the Howards migrating westward from the Carolinas to Tennessee and Missouri.  
    • Following trails and rivers was the only transportation available.  Pushing the frontier west from the East  into the Midwest up against the Mississippi River and out of heavily forested areas whole populations settled and farmed living the good life until the Gold Rush triggered a stampede across the plains.  
    • Using locations in the Journal of 2020 Foresight — Basecamp, The Ridge, The Outpost and Tribal Territories — I mixed and mashed too many threads into an odd fitting fabric of then and now (actually then).  
    • The eternal now lies somewhere between understanding the past and projecting into the future.  
    • Acknowledging I felt the pull of trends and accepted paradigms.  
    • Mark Twain wrote about the Sierras.  
    • Buffalo Bill Cody briefly delivered the mail on horseback between Independence, Missouri and California. 
    • I made that trip, following portions of Route 66 through Texas, New Mexico, Arizona and California.  Two or three times hauling furniture and dreams. 
    • It ended at the Pacific shoreline.  
    • After a brief period in Pico Rivera, and a 100-resume broadcast to every type of psychology-related employer I could locate in Southern California from Huntington Beach to Coronado, we found Corona del Mar for my commute to Fairview State Hospital and the Behavior Modification Institute across Pacific Coast Highway. 

Two take aways.  

Harry Dent blew my mind in two ways.  

    • Demographic trends (economic impact of generations hitting their mid-40s peak spending) and
    • The migration of boomers to the boonies because the internet sets them free to do so. 

Evidence 

And, now we are here.  Did it really help with my slip sliding away?  Not really.  Is there anything in today’s Holiday Tau that can?

Random ones that make me want change my sign.

Researcher’s Note:  Like last time, today is still not my birthday, if it is yours you are way more entitled to benefit from this little bit of wisdom.  Help yourself, I did.

Today’s Holiday Birthday:

You’re so adept at making your own luck that it will probably catch you off guard when you don’t have to.  Fortunate surprises will happen while you’re relaxing.

Wow, Steve.  Thank you for your bluntness.  I’m going to take you up on today’s advice

“5”  Steve McQueen (1930 – 1980): A project frustrates.  Get away from your work for a while, and then you’ll come back with an idea.” Aries

Okay Howey, what do you have for me?  I look forward to monitoring the performance of my Patreon offerings — once it goes live.

“4”  Steve Howey, 42:You’ll objectively figure out why what you’re doing is right for certain people and not others so you can broaden or narrow  your appeal according to your goals.  Cancer

Hmm.  Your Holiday Tau, while not what I expected for today and not even on my mind, is so profound I’m going to give it a “5” because it is so important.

“5”  Steve Carell, 57; Steve Martin, 74; Steve Wozniak, 69: One way to tell love from its imposters is that love is happening in the present.” Leo

Intuition, you say?  Since nothing else seems to be working, maybe I’ll combine your Holiday Tau with McQueen’s and fast forward to the end point.

“4”  Steve Harvey, 62:Decisions don’t have to make sense to be good.  Have the guts to follow through on your intuition, and you’ll look back with a grateful heart.” Capricorn

Is it because I high “5-ed” your buddy Wozniak’s Holiday Tau that you think I’ll do the same with yours?  Guess again, Steve.

“4”  Steve Jobs, (1955 – 2011): You are trading dysfunctional patterns for routines and habits that better support your well-being.” Pisces

Image Credit: Wikimedia Commons

Inspired by: Holiday Mathis – Creators Syndicate

CENTER FOR KNOWLEDGE CREATION AND INNOVATION

The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S1 E 141 — Be Your Inner Artist and Let Her Fly

What’s going on in the real world — criticisms of the Trump Presidency, speculation about California’s Internet Privacy law, an opinion piece about how Milton Friedman’s take on capitalism doesn’t work anymore and in the “who knew category” — retiring to Vietnam.

The Tau of Steves: What You Don’t Know Could Fill a Book

Hi and welcome to Thursday’s Episode 141 in the first season of “My 1-Year Natural Experiment” on this 26th day of December in winter of 2019.

“5 “  Steve Aoki, 41: You’ve a chance to look at your behavior as a film director might.  Choices will be made about how to compose the next few scenes.  Be the artist you are.” Sagittarius

Evidence

Really a down day for any Patreon project procrastination work.

On the home front, it was “rain rain go away.” 

Last night winds howled.  We braved the elements and closed the patio umbrellas, quickly placed the table cover on after sliding the wicker pie-shaped arm rests under so they wouldn’t blow away.  

Our friends Jay and Elle visited us driving to the local Peppino’s Italian restaurant on the lake, before they and their adult son hit the road for wide open spaces of Phoenix, first and then to their home in Prescott.  

Rumor they repeated was of a migration outflow from California to other states, so much so, that California will lose a seat in Congress. 

This after Emma the Baroness blurted out a comment, just like Trump.

Any how, let’s remember our Holiday Tau for at least one more day.

“5”  Steve Zahn, 51: “The spirit of love generated at various times of the week lingers.  Your mood is cozy with the knowledge that when the heart is fulfilled, not much else matters.” Scorpio

Random ones that make me want change my sign.

On the previous day Steve Nash’s Holiday Tau triggered a former colleague who thanked me for something I said that changed his life.  He didn’t tell me what it was and I’ve been wracking by brain trying to recall what it was, but I bet it was a version of what McQueen has for me today. Opportunity results from preparation meeting luck at the right time.

“5”  Steve McQueen (1930 – 1980): People who say they’re lucky tend to notice opportunities more than those who self-describe as unlucky.  Your luck will happen regardless of how you see yourself.” Aries

Here’s hoping.  Let this sucker fly and see how many are inspired.

“4”  Steve Winwood, 71; Stevie Wonder, 69: An idea doesn’t have to be great to inspire people. You don’t know what will fly until you put it out there.”  Taurus

Again, Steve this one might be a keeper just to let it simmer in my brain for awhile

“5 “  Steve Aoki, 41: You’ve a chance to look at your behavior as a film director might.  Choices will be made about how to compose the next few scenes.  Be the artist you are.” Sagittarius

Image Credit: Wikimedia Commons

Inspired by: Holiday Mathis – Creators Syndicate

CENTER FOR KNOWLEDGE CREATION AND INNOVATION

The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S2 E8 — How Does the Entangled Fish Hook Theory of Creativity Work?

We  introverts account for only 30 or 40% of people,  according to research of Myers-Briggs Type Indicator temperaments and make the mistake of trying to fit our behavior and other choices into the dominant extrovert, outie way according to author, Marti Olsen Laney.

The Tau of Steves: What You Don’t Know Could Fill a Book

Hi and welcome to Sunday’s Episode 8 of the Second Season’s  My Pandemic Year’s Natural Experiment, on March 8th in the spring of 2020 here in California.

Previously in the Second Season

S2 E7Smart Moves and Shifting Opportunities; S2 E6No We Don’t Share Your Precious Little Frickin’ Data

Related from Season One

S1 E8Day 8 of My 1-Year Experiment; S1 E7Day 7 of My 1-Year Experiment; S1 E6Day 6 of My 1-Year Experiment

“5”  Steve Carell, 57; Steve Martin, 74; Steve Wozniak, 69: Part of you is having a personal experience, while simultaneously another part of you is dealing with the person experience you are having.  Your awareness of your own multifaceted nature will calm you.” Leo

Evidence

It’s when we change our clocks in this part of the world to make our internal sleep systems suffer.  And to sadistically demonstrate how quickly we forgot all the steps for changing each clock in electronic devises that don’t even require a timer.  

Pro Trick?  I use my iPhone as the standard for each devise that doesn’t automatically change.  

    1. Punch in the 2, 3, or 4 steps required to advance the time to the correct one except for the very last, 
    2. Figure it will take 10 to 15 seconds,
    3. So the time to be set is one minute faster or earlier depending on the spring forward or fall back nonsense.  
    4. Watch the second hand sweep across the iPhone clock and as it clicks down to the 12 position push the last step in the sequence.

I feel I can take my cue for a variety of Volume Three Manuscript settings from “The Introvert Advantage: How Quiet People Can Thrive in an Extrovert World” — like synthesizing the science of temperament and what we know about the brain now.

It’s why I feel a closure coming full circle prompted by Shaggy when he recommended some of Sam Harris’ books and his podcast. 

Like other introverts, I feel adrift until I can remember something by association.  

Associative thinking as one of my former client’s, Marsh Fisher,  explained is a lot like trying to reach into a clear plastic container in your fishing tackle box for replacing the hook and night crawler that snapped off when that huge bass got away.  

It’s his entangled fish hook theory of creativity.  

If you take advantage of it you surface not only what you’re looking for, but all those linkages connected to it as well.  It was at the heart of what he baked into his IdeaFisher software as a resource for advertisers and copywriters and innovation teams.

 We  introverts, according to research of Myers-Briggs Type Indicator temperaments, account for only 30 or 40% of people, and according to author, Marti Olsen Laney, make the mistake of trying to fit our behavior and other choices into the dominant extrovert, outie way.

So you’re saying there’s hope for us?

“5”  Steve Zahn, 51: “Who should get your time: the one who needs it most?  The highest bidder?  The one who’s the most fun?  To vacillate only wastes the moment.  You’ll decide and go all-in.” Scorpio

Random ones that make me want change my sign.

Now this is what I’m talking about when it comes to receiving a strong TauBit of Wisdom from our Patron Saint!

“5”  Steve McQueen (1930 – 1980): The assumption that others are happy leads to wondering why you’re not.  Lose the whole idea that there’s a baseline for happiness you’re not meeting.  Seek meaning no matter how you are feeling.  Aries

Oh man, or I should say men, this just feels like it opens the door for pushing the goal posts further (or is it farther) a way.  Like saying the finish line tape at end of the marathon race is 27 miles a way.  

“5”  Steve Winwood, 71; Stevie Wonder, 69: Realizing that there’s more work to be done can feel like a letdown, though it’s actually a sign of progress that leaves room for fine-tuning, improving or going back to the drawing board to ask different questions.  Taurus

Emma the Baroness and I traveled to Venice and the rest of Italy for our anniversary, to Norway her ancestral home, and to Jeffersonville, Indiana for a 50th birthday celebration and to Dexter, Michigan to stay with my little sis.  We can’t wait to make our way to Sedona and Prescott, Arizona.  We’ll try to make good on your Holiday Tau, Steve.

“5”  Steve Howey, 42:People who travel often are usually either getting paid to do it or they’ve made travel a priority in their lives.  You want to see new places, and you’ll make it happen.  Cancer

At first, I felt scanning and then copying all the Holiday Tau just may be overkill all on one day, right? But considering the three amigos involved, I can see why I grabbed this one in the heist.  Not only does this dualism occur, but it is what I do when we travel so I can record my impressions for future use.

“5”  Steve Carell, 57; Steve Martin, 74; Steve Wozniak, 69: Part of you is having a personal experience, while simultaneously another part of you is dealing with the person experience you are having.  Your awareness of your own multifaceted nature will calm you.” Leo

In the expanded way I journaled my dualism, and why I find myself drawn back to recent research on the brain functioning, chemistry and evidence of temperaments, your Holiday Tau, Steve, is a great description.  

“5”  Steve Nash, 45:There will be freedom in a pen.  Write down all of the things that have been bugging you, exciting you or draining you, and you will become immediately lighter.  Aquarius

So G&G how do you interpret your Holiday Tau?  Does it go back to my new found perspective of innies versus outies — how extroverts typically rule the world and introverts don’t?  If so, I’ll give you a higher rating.  Quid Pro Quo.

“5”  Steve Greene, 34; Steve Guttenberg, 61:There are meaningful victories to be had, and there are also battles unworthy of you.  As for the metaphorical war raging on today, it will continue pretty much the same with or without you, your choice.” Virgo

Hey Coach Kerr, I get how you might interpret your Holiday Tau as a deficit in my problem-solving techniques.  But, maybe in light of the “Introvert’s Advantage” I’m wired this way and the only way to solve problems and behave effectively is to not try and be somebody else.

“5”  Steve Kerr, 54:Your worries have been essentially the same for years, an indicator that the usual problem-solving techniques haven’t worked and, in fact, might be part of the problem.  So, are you ready to get unconventional?” Libra

And, yet what intrigues me is exactly how your TauBit of Wisdom implies we can and should take advantage of our unconscious process which filters how we see the world once we sense it and flip it to change lenses.

“5”  Steve Jobs, (1955 – 2011): However wrong or right you may be about who you think you are, that’s the lens through which you see the world.  And when you change lenses, you’ll see a different world.” Pisces

Premium opportunities are good things.  And timing, even springing forward only makes us late by following the clock.  And Emma the Baroness takes her time resetting her clock and loves to ask, “What is the real time?”

“5”  Steve Harvey, 62:The timing of things would be silly to argue with.  The world isn’t running late or early.  Go with what’s happening.  Premium opportunities are there for you as you’re present to the moment.  Capricorn

What’s Going On …

Shifting Opportunities

Smart Moves

Long-Form

    • “Fantasyland: How America Went Haywire, A 5-Hundred Year History” by Kurt Andersen
    • The Introvert Advantage: How Quiet People Can Thrive in an Extrovert World” by Marti Olsen Laney

Working on the Business

    • 1,345  Flipboard users follow one or more of my 35 digital magazines.

Inspired by: Holiday Mathis – Creators Syndicate

Image Credit: Wikimedia Commons

 

Previous

S2 E7Smart Moves and Shifting Opportunities; S2 E6No We Don’t Share Your Precious Little Frickin’ Data ; S2 E5 Second Season Sneak Preview: My Pandemic Year’s Natural Experiment; S2 E4Sneak Preview: Day 4 of My Pandemic Year’s Natural Experiment; S2 E3Day 3 of My Pandemic Year Experiment;  S2 E2New Season Preview:  Rippling Effects, Implications and Consequences We Didn’t See Coming;  S2 E1 — Sneak Preview Asking “How Toxic is Your Work Life?”

Related

S1 E8Day 8 of My 1-Year Experiment; S1 E7Day 7 of My 1-Year Experiment; S1 E6Day 6 of My 1-Year Experiment; S1 E5Day 5 of My 1-Year Experiment; S1 E4Day 4 of My 1-Year Experiment;  S1 E3Day 3 of My 1-Year Experiment;   S1 E2Day 2 of My 1-Year Experiment;  S1 E1 – Day One of My 1-Year Experiment

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S1 E52 – Missing Chapters and Paths Not Taken

The Tau of Steves: What You Don’t Know Could Fill a Book

Summer

June 2019

“5”  Steve Jobs, (1955 – 2011): “You’re drawn to unexplored territories today, and you’ll map out the terrain for those who come along later.” Pisces

Hi and welcome to this June 21st Edition and Day 52 of My 1-Year Experiment.

What’s been going on? 

I’ve been working through the missing chapters from my 5-book volume I’ve been calling “The Knowledge Path Series” and just published “High Country Cowboys and Eagles in Whitefish” in my blog, Knowledge Banking: Wealthy Choices. Healthy Lives. What was it about?  Here’s how I described it: 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

Does that make me a paradox grandmaster?  Maybe.  But, not for the reason implied in the second sentence.

“5”  Steve Zahn, 51: “You are the grandmaster of paradox today.  For you, doing nothing is more difficult than doing something.” Scorpio

More from what I described two months ago on Day 26th illustrating our Holiday Tau then: 

In my original field research about “work” which I tested in workshops and advising sessions with hundreds of Executive MBA students I’ve been exploring disruptive change — as driven by a specific type of organization named “Paradoxy-Morons” and at a specific stage of growth companies feel either desperate enough to enter or innovative enough to bake it into their Organizational DNA — reinvention. 

Random ones that make me want change my sign.

And the paradox continues with how I responded in Day 45 on 6/7/19: 

I developed a reverse order negotiations worksheet for those in my Executive MBA career classes.  It ends with weighing the trade-offs among three offers.  But it begins with all the other factors most candidates weigh at the last minute.

“5”  Steve McQueen (1930 – 1980): As generous as an offer may be, if it doesn’t work for you, then move along without fuss or regret.” Aries

Is Howey’s Holiday Tau messing with me?  It feels like a hall of mirrors.  Should I read less into it?

“3”  Steve Howey, 42: Yes, this looks a lot like what you’ve already seen, but it’s not.  If you approach it like you already know, you’ll miss what’s really there.” Cancer

Sure, I’m all about understanding.  And as an introverted idea-packager it’s my temperament and you might say obsession to drill down to identify all the variables and aspects to why somebody lies — like our current President.  My best reference, if anyone else is interested, is “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen. 

“5”  Steve Nash, 45: “Sincerity is better than falsehood, but one person’s truth won’t make a difference for all involved.  You go 10 steps beyond to really understand and present solutions likely to help.” Aquarius

Not, just for today, but for as long as I can remember.  Thank you Jobs for allowing me to swipe your Holiday Tau.

“5”  Steve Jobs, (1955 – 2011): “You’re drawn to unexplored territories today, and you’ll map out the terrain for those who come along later.” Pisces

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

Day 3 of My 1-Year Experiment

The Tau of Steves: What You Don’t Know Could Fill a Book

Spring 

March 2019

That was fast. It’s Day 3 on 3/1/19 and it’s already spring.  And you know what they say, “Hope springs eternal.”  Who says that, right? 

So far during the infancy of this experiment I haven’t come across the quote yet.  But, who can say what the future will bring? 

Shall we see?

What’s the Holiday Tau for Steve Zahn, Henry Winkler, Emma the Baroness and Me?

“3”  Steve Zahn, 51: Your ambition is high gear, but the question that keeps coming up is: At what cost?” Scorpio

So my ambition is high? I don’t think so.  I’d color it low and maybe more reasonable.  I’m struggling with answering the second part of the Holiday Tau personalized for me — at what cost?  

Okay, here’s the big reveal. I’m an Introvert.  If you look for me on the Myers-Briggs personality temperaments, you’d see me described as an INTP.  

Somewhere in my exhaustive research, the attribution is hard for me to place my hands on right now, I seem to recall the numbers of Extroverts vs. Introverts is something like 60% to 40% or a 70 / 30 ratio.  

But,  as a unique and special kind of introvert, my chances of attracting an audience that’s interested in my writing falls far short of 30% of potential readers to under 5% and maybe as low as 3%.  

Luckily, I’m fortunate that I don’t have to write to earn a living and, unlike many writers and gig economy workers who freelance,  I can afford to pay an unexpected bill like a car repair or medical bill totaling $400. 

I hope you are so fortunate too.

FOMO.

Any TauBit of Wisdom worth stealing from Aoki, Smith, or the two iconic musicians, Winwood and Wonder?

Random ones that make me want change my sign.

No, not really.

If I’m honest as an introvert, it is definitely true that I suffer from an overactive inner critic, but I’m not getting the prescription.  Conserving energy is a major issue for us introverts, but I’m not so sure I’ve met my inner ambassador or inner cheerleader.  So, Mr. Aoki keep your Holiday Tau.

“2”  Steve Aoki, 41: “You do have an overactive inner critic; it’s true. But your inner ambassador also has a lot of energy, as does your inner cheerleader. Pit them against one another if necessary — whatever it takes to do your best work.” Sagittarius

I do see paths and road trips as energizing, though.  

I’ve been writing about “The Knowledge Path: Live. Love. Work. Play. Invest. And Leave a Legacy.” The idea came to me after I fell in love with the Wild West.  

“3”  Steve Smith, 30: “No need to agonize about your choices today because there won’t be any wrong paths, just paths that get there a little sooner or later.” Gemini

The story of wagon trains leaving Missouri with families intent on making a better life for themselves in California with stops along the way mesmerized me as a child. 

Much later, in a U-Haul dueling with truckers over four days while listening to rock and roll on my radio outside the Navajo Nation, and hearing the DJ introducing hit songs in his native tongue, I imagined myself riding horseback in the 1800s from east to west.  

Some of the US 40 route dipped into portions of the iconic Route 66 where I picked it up in the Texas Panhandle near Amarillo.  

Staying on the beaten path got me to Santa Monica Pier quicker, but checking out portions of Route 66 felt more adventuresome.  

Both got me to my destination. 

Then I realized one iconic road dumped me into a second.  Route 66’s east to west connection intersected with the more scenic Pacific Coast Highway in Santa Monica, California. 

And, the aha! moment gave birth to my Best West Road Trips website.

Not being too superstitious and maybe not necessarily for today, but at different times on a whim, my curiosity has turned out to be lucky for me.  

“3”  Steve Winwood, 71; Stevie Wonder, 69: “Doing things differently to satisfy your own curiosity will be lucky for you.” Taurus

For once in my life, during my consulting career after a late morning meeting with a client at a Starbucks on MacArthur Blvd. near the airport with three names — SNA (Santa Ana), Orange County and John Wayne — I took the less traveled path back to my office.  

I parked my 4-Runner in  University Town Center across Campus Avenue from the University of California, Irvine’s campus and began wandering in the warm noon sun which felt good on my back.  

I walked past tables with students eating, drinking and taking a break probably calling it quits on an early Friday afternoon.  

And, quite by coincidence I heard my name called out as I walked past another set of outdoor restaurant tables.  

Long story short.  

My acquaintance wanted to know what I’d been up to and wanted my business card.  

Two weeks later she escorted me into several interviews which led to a long-term, multi-year retainer. 

Which was lucky, right? 

And, incidentally illustrated Zahn’s Holiday Tau at the top of the day — “at what cost.

Image Credit: Alan Light, Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate 

 

Appeal

“Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.”

Peel Away the Outer to Find Your Inner Appeal
An ongoing case study: How to convert thousand lesser fans into a thousand true fans, so they buy enough to support you and make a little profit?

Here’s the part I’ve always hated.

Crafting the sales message.

And, there’s a little irony.

To be successful you have to appeal to human motivations and I earned a masters degree in psychology.

The problem for me has always been that as a professional knowledge worker — in my case a consultant, coach and trusted advisor — we were trained not to advertise or to market ourselves

The path to a thousand raving fans was taken one referral step at a time.

No Advertising or Sales

Not by running ads.

Or by selling.

But by transforming clients with so much value they became enthusiastic advocates.

Can you advertise and sell online without crossing over into the “scam territory?”

Sure.

For the last few years I found plenty of information and inside intelligence that online marketers and other less scrupulous “Make Money Online” entrepreneurs misused.

But some of it could and should be used by legitimate consultants and lifestyle business owners.

Formula for Attraction

How can you convert a thousand Lesser Fans into a thousand True Fans?

So they buy enough to support you and make a little profit?

Keep these tips in mind.

One of the things that motivates you is to avoid unpleasant things.

Will your “knowledge product” – book or ebook, for instance – save your true fans from making a fool of themselves?

If Only You Knew in Time

Remember high school and how embarrassed you felt from time to time because you didn’t know or understand what everyone else did?

Television ads reminded us how bad our breath smelled or our stinky body odor offended the those around us.

We didn’t have a clue.

Others did though.

Or so the ads implied

There’s that whole wall of worry.

Stuff that makes us uncomfortable.

Things like worrying about having enough money …

  • for paying our monthly bills,
  • for our doctor visits,
  • for the car payment and
  • for what the insurance company won’t pay because of our high collision deductible.

As an entrepreneur you wake up abruptly at 3 a.m. in the dark doubting your ability.

  • Money is running out.

    Gotta Get Back To Sleep
  • Did you seriously underestimated the market for your product or service?
  • Can your knowledge product or service offer peace of mind ?

During the Great Recession we all worried if we would keep our jobs.

If we lost them we worried we might not find another one that paid as well located within a reasonable commuting distance.

Just before the Memorial Day holiday a couple of years ago one of the Chief Marketing Officers who volunteers to mentor our Executive MBA students shocked me.

I knew he lost his job, which comes with the territory when you reach age 50 and finally pull in the big bucks.

What I didn’t realize was how traumatic his situation was.

Now What?

He lost his house because he couldn’t make payments on his mortgage – a wapping $6,000 a month.

And he had to find and move into a two bedroom apartment that long weekend.

Plus lease a storage unit for all the stuff that wouldn’t fit.

Not only did he and his wife suffer the loss of their home and their wealthy influential lifestyle that came part and parcel with it, but their basic feelings of security disappeared that weekend.

Neither he nor his wife could qualify for for social security or medicare coverage.

At least not for another 12 years.

But, the truly shocking part he told me was he had taken out and spent equity loans while he drained his 401K accounts to make his lavish lifestyle “ends meet.”

In my chapter, “Why Careers Are like Real Estate Markets,” I described the dilemma many like my CMO friend faced.

They find themselves at the cross roads between “Doing What You Love vs. Doing What You Hate” and “Living in the Same Geographical Location vs. Moving to a New Preferred Community.”

“My passion and location stories described four different communities …  ‘Wealthy Influentials,’ ‘Wireless Resorters,’ ‘High Country Eagles,’ and ‘Permanent Temporaries.’”

Here’s a snapshot of each.

Permanent Temporaries don’t anticipate the future well and have a hard time adapting to new work realities. 

Many become consultants and entrepreneurs because they can’t find full-time employment. 

Guarded Gate Communities

They aspire to live in, or return to, the guarded-gate communities of the Wealthy Influentials. 

What if they’re forced to relocate, where do they go?

When forced to move to lower cost-of-living neighborhoods they choose small university towns populated with High Country Eagles in higher quality-of-life communities. 

But, they long for face-to-face project-based work as a way of affiliating with other people on a more regular basis.  

Succeeding at interim work demonstrates their value in a new organization. 

What about the trade offs?

Between projects they miss the teamwork and seek to counterbalance the isolation and extreme independence they are forced to endure being on their own – no matter if they’re  interim middle managers, trapped urbanites or just starting over in a new marriage, neighborhood or way of life.

Wealthy Influentials live in neighborhoods that showcase their status and affluence

Viewed from the outside, it’s as if they’ve cornered the market with a wealth-generating machine. 

Like my Executive MBA Mentor once was able to afford …

They find a safe haven for high margin income, pay for a high cost of living, accumulate peak real estate appreciation, and live in a secluded, secure, and mature suburbs or an upscale metropolitan center. 

Selling products or services to this group means offering highly personalized, luxury, and one-of-a-kind experiences.

What if you found yourself in a similar situation?

How about …

Quality-of-Life Lifestyles

Wireless Resorters share the love of a new quality-of-life community with High Country Eagles. 

They realize that with the ability to operate anywhere there is Internet access, anyone can move to unspoiled smaller towns and rural regions. 

Many moved to the mountains areas that became destination vacation  areas like the ski resorts in Colorado.

All four lifestyles populate thousands of thousands of communities from coast to coast.

Across the western region of the United States you’ll find residents in Wealthy Influential neighborhoods like Del Mar or Coronado in California; 

High Country Eagle towns like Sedona or Bisbee in Arizona or Angel Fire and Taos in New Mexico; 

Permanent Temporaries parts of Reno, Nevada or Coeur d’Alene, Idaho; 

or, in some of the better known ski resorts attracting the Wireless Resorters like Breckenridge and Steamboat Springs in Colorado.” 

What if you could find the perfect town for you with just the right kind of neighborhood you’d love?

Claritas, now Nielsen Segmentation, helped pioneer market segments initially based on each new census update.

They linked consumer behaviors for “shopping, financial, media and much more …” with household lifestyles living in specific zip codes across the United States.

Household Shopping Lifestyles

If you’ve ever received direct mail addressed to you or “current resident” those marketers are taking advantage of household data.

The key to their business model unlocks a specific zip code.

In their PRIZM segmentation you can slice and dice over 60 different lifestyles ranging from high to low degrees of affluence and status.

By age and life stage.

Type in your current zip code and they’ll supply you with the top four or five lifestyles in your community.

Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.

Try to search for that lifestyle in their segmentation database and build a “Bucket List” of awesome zip code neighborhoods.

Can’t do it.

Doesn’t work that way.

  • But, what if you devoted the time to reverse engineer it?
  • And, you “mobilized” your lifestyle business?
  • Once you authentically built your virtual community of a 1000 raving fans?
  • You could move them with you, right?

And, you’d be able to zero in on regions and communities varying from …

  • high to low  density,
  • from urban to suburban, exurban, rural and
  • remote populations.

You wouldn’t have to worry about making a living solely from the locals.

Instead, you’d live that quality-of-life that can bring out the best in you.

More on that later.

An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.