“Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.” An ongoing case study: How to convert thousand lesser fans into a thousand true fans, so they buy enough to support you and make a little profit? Here’s the part I’ve [...]

Master Your Persuasion Process Bit by Bit

"Street performers draw people in, amaze them, and then ask for money.” Make it Easy for your Fans to Buy From You and Buy Again: Appeal to Four Buying Styles Dynamically move your "fans" through your persuasion process. Engage them so they feel compelled to buy. Again. And, again. Street performers persuade with their practiced [...]