S3 E4 — What a Fool Believes She Sees

Brook’s anger and frustration surfaced “as a former social scientist” when he described how unbelievable it was to him that so many do people not to believe in the science and the data and facts about the COVID-19 vaccine.

The Tau of Steves: What You Don’t Know Could Fill a Book

Hi and welcome to Thursday’s Episode 4 in Season 3 of  My Paradoxically Normal Year” on this 4th day of March in the spring of 2021 — which is a three-year examination of how bits of wisdom changed during the “normal” pre-pandemic year and then in the pandemic year, and now months after.

Previously in Season Three, The Paradoxically Normal Year

S3 E3A Pivot, a Miracle or Something Paradoxically Normal?; S3 E2Preview of the New Post Pandemic Season; S3 E1 — Preview Day One in Season Three of the New Abnormality 

Related from Season Two, The Pandemic Year

S2 E4Sneak Preview: Day 4 of My Pandemic Year’s Natural Experiment; S2 E3Day 3 of My Pandemic Year Experiment; S2 E2New Season Preview: Rippling Effects, Implications and Consequences We Didn’t See Coming; S2 E1Sneak Preview Asking “How Toxic is Your Work Life?” 

Related from Season One, The Normal Year

S1 E4Day 4 of My 1-Year Experiment; S1 E3Day 3 of My 1-Year Experiment; S1 E2Day 2 of My 1-Year Experiment ; S1 E1 – Day One of My 1-Year Experiment

“5”  Steve McQueen (1930 – 1980): It’s hard to say which is more difficult — the battering down of instinct necessary to resist the temptation your inner animal is lunging for or the consequences that go along with giving in.”   Aries


It was great finally talking by phone with Brook, one of my longer time friends, colleague and co-conspirator.  I told him I felt I’d been returning full cycle to my psychology days to seek an explanation — “What a fool believes, she sees … Doobie Brothers”. 

We talked a little about books and how much I’m really appreciating a connection to logic and both inductive and deductive reasoning passages in Kareem Abdul Jabbar’s “Mycroft Holmes” book.  

Is that an example of one of the “good old days” yearning which Kurt Andersen says used to hold sway, but now conspiracy theories reign supreme? 

Brook said he now finds himself saying more frequently, “At least I won’t be around long enough to witness how this will ultimately play out,” like the older last generation.

Okay, I like this essay for the Holiday Tau today: 

      1. Stories are a staple of humanity.
      2. Humans organize the world through stories. Perceptions are ordered through them, and roles are defined by them.
      3. The collective and individual human identity is forged in narrative — stories told to each other and stories told by each human to his or herself. 
      4. A string of facts is not a story. A string of facts is the raw material for endless stories.
      5. What makes a story is not what’s in it, but how it’s told.
      6. If you ever want to change who you are, then change your story. Don’t make things up; rather, use what’s there and think of it in another way.
      7. The first step in changing a story is in realizing that it is one.
      8. Humans tell themselves stories all the time (often unhelpful and fear-inducing stories) without realizing that is what they are doing.
      9. The best way to test a story is to tell it to different audiences.

So, our Holiday Tau might have been influenced by Oprah’s interview with her neighbors in Montecito, California — the Royals who fled Buckingham Palace.

“3”  Steve Zahn, 51: “No one is born with the stuff that will automatically make them popular or rich. Even those born to the monarchy must earn their status in the eyes of their court and country. You rise to the challenge of creating yourself.” Scorpio

Random ones that make me want change my sign.

Is that the dynamic Brook and I discussed?  Someone who knows what they are doing incites our inner animal bypassing any critical thoughts?  Are some of us just too gullible? Do we have so much invested in our magical thinking that the mere possibility of disproof feels like the loss of a loved one or a divorce?

“5”  Steve McQueen (1930 – 1980): It’s hard to say which is more difficult — the battering down of instinct necessary to resist the temptation your inner animal is lunging for or the consequences that go along with giving in.” Aries

Funny, Brook told me how he devotes his morning to reading books that challenge his intelligence. Not only is Howey’s Holiday Tau for me, but it’s relevant for him as well

“5”  Steve Howey, 42:Anything that pays off intellectually pays off — period. If you’re wondering if you’re going to make money, consider that may be an irrelevant question when it comes to pursuits likely to polish your mind and soul.” Cancer

Now comes the two comedians and the technology company founder.  Their Holiday Tau colored the professional leadership portion of my discussion with Brook since coaching and advising often boils down to better decision-making.  

But in our back and forth — me as psychologically trained experimental and clinical professional and he as a social scientist — we both set a date to continue our understanding about how context and culture help or hurt what’s been going on.

“5”  Steve Carell, 57; Steve Martin, 74; Steve Wozniak, 69: “Context and culture play a huge part in people’s decision-making. Your work goes better when you dive deeper into understanding the values and challenges of the people you’re trying to serve.” Leo

We discussed my writing projects and Brook offered to help me bring them to completion as a cooperative “entity” which would require bridge building through trial and error to sharpen my clarity.

“5”  Steve Aoki, 41: “To bring the vision of your mind into a form that others can see, too, you must build a bridge. It will require trial, error and excellent communication with cooperative entities.” Sagittarius

I’m down with the trees and mushrooms.  If you were to compare the slightly edited version which appeared in the print edition of the Los Angeles Times — I know, remember newspapers — you got the productivity cycle part, but not the nature lesson.  Just saying.

“5”  Steve Jobs, (1955 – 2011): “Don’t forget about the part in the cycle of productivity in which nothing happens. This dormancy is as crucial as sleep, which all living things do in their own way, even the trees and the mushrooms.” Pisces

What’s Going On

Shifting Opportunities

Smart Moves 


    • “Fantasyland: How America Went Haywire: A 500-Year History” by Kurt Andersen Both of us, Emma the Baroness and I, have been processing the acquittal of our ex-President — not really being surprised by the “Big Lie” promoting followers in the Senate, but more disappointed after seeing new video documentation of the insurrection and detailed evidence time lines.  I return to Kurt Andersen’s book “Fantasyland” to help me through the process of filtering the unfolding events.

Progress and Procrastination

    • Procrastination — Lost a full day replacing my 2000 Toyota 4-Runner with a leased Honda CR-V

Working on the Business

    • @KnowLabs suite of 36 digital magazines jumps from  7280 to 7397 this week organically grown followers

Image Credit: Wikimedia Commons

Inspired by: Holiday Mathis – Creators Syndicate


The Knowledge Path | Know Laboratories | Knowledge Banking | Knowledge ATMs | Western Skies and Island Currents | Best West Road Trips

S1 E102 — Why Is It Always Hidden in the Fine Print?

Oh my god. I came this close to disaster.  I almost lost all of the work that’s taken me well over a decade to test and write for my “Volume Two Manuscript” about “Work”. 

The Tau of Steves: What You Don’t Know Could Fill a Book

“5”  Steve McQueen (1930 – 1980): “Give yourself an advantage; take the time to organize and think it through.“ Aries


Hi and welcome to Sunday’s Episode 102 in the first season of ” My 1-Year Natural Experiment” on this 13th day of October in the fall of 2019.

Apple is updating their operating system.   According to the fine print, which my eyes normally glass over,  my favorite creative software, Inspiration, no longer worked after the update.

At stake were 16 talent profiles cross-linked interactively to Myers-Briggs (MBTI ) temperaments, aligned to organization types and growth stages – applied original research for identifying employers and customers which would be the best fit or worst fit for you.

If I hadn’t aborted the download, I’d never be able to access all that hard work. 

It freaked me out so much I returned to the Famous Steves website I saved back in September in my Pinboard Knowledge Bank while I left it to my unconscious brain to come up with an Apple work around.  

To my surprise I discovered a feature that allowed me to list 120 Steves by their sign — or the top 10 by each horoscope’s range of birthdays.  

For instance here’s what I found for Aquarius (January 21 – February 19):

Top Ten: Steve Nash, 45; Steve Perry, 70; Steve Yeager, 38; Steve McNair (1973 – 2009); Steve Prefontaine (1951 – 1975); Steve Terada, 35; Steve Roberts, 37; Steve Reeves (1926 – 2000); Steve Wynn, 77 and Steve Hackett, 69

With a little extra research on Wikipedia I produced the following table choosing the most famous I recognize:

      • Capricorns (December 22 – January 20) Steve Harvey, 62
      • Aquarius (January 21 — February 19) Steve Nash, 45
      • Pisces (February 20 — March 20) Steve Jobs, (1955 – 2011)
      • Aries (March 21 – April 20) Steve McQueen (1930 – 1980)
      • Taurus (April 21 – May 21) Steve Winwood, 71
      • Geminis (May 22 – June 21) Steve Smith, 30
      • Cancers (June 22 – July 22) Steve Howey, 42
      • Leos(July 23 – August 22) Steve Carrell, 57; Steve Martin, 74; Steve Wozniak, 69
      • Virgos (August 23 – September 23) Steve Greene, 34; Steve Guttenberg, 61
      • Libras (September 24 – October 23) Steve Kerr, 54
      • Scorpios (October 24 – November 22) Steve Zahn, 51
      • Sagittarius (November 23 – December 21) Steve Aoki, 41

Random ones that make me want change my sign.

Sometimes it’s difficult to anticipate disruptions when you are so used to following recommended updates — it’s such a habit followed unconsciously.  

“5”  Steve McQueen (1930 – 1980):“Give yourself an advantage; take the time to organize and think it through.“ Aries

Yeah, I hope this secret art of thinking isn’t pathological, haha.  It’s certainly original research — 64 lifestyle profiles defining neighborhoods you can find by age, stage, status and population density and then 16 talent profiles you can use to identify the best and worst fit for working for an employer.

“5”  Steve Smith, 30: “You’ll get a stretch of beautiful mental clarity.  It’s like you’re developing your own secret art of thinking.” Gemini

Like so many things in life, you hate to learn a lesson out of episodes of extreme change and disruption, figure out how to accommodate the impacts in your life, and swear an oath that you’ve learned your lesson … only to fall back into your old ways. 

“5”  Steve Howey, 42: “In the process of reorganizing, everything will be taken out and examined.  You’ll see a vast improvement.” Cancer

I frequently say Steve Jobs killed me.  As a knowledge worker in the broadest sense, I’ve become sedentary which is not that healthy, right?

“5”  Steve Harvey, 62: “Intellectual study seems passive because it requires little movement.” Capricorn

I’m sure Mr. Jobs’ Holiday Tau is important, but not necessarily for me today.  Feel free to apply it to your life.

“3”  Steve Jobs, (1955 – 2011): “An endeavor will not only bring you money but will also bring you other kinds of riches that matter to you.” Pisces

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

S1 E67 — Don’t Misunderstand Me

The Tau of Steves: What You Don’t Know Could Fill a Book

Summer July 2019

Steve Winwood, 71; Stevie Wonder, 69; Stephen Colbert, 56: “When you’re not interested in what you were, travel.  You needn’t too far or be gone long to gain new appreciation of your status quo.” Taurus

We’d have to travel back in time — Day 64 — to catch a Holiday Tau break for Zahn, Winkler, Emma the Baroness and me.  So, let’s consider swiping from the rest of the Steves, shall we?

Hi and welcome to Episode 67 in our First Season on this fine July 27th.

Random ones that make me want change my sign.

Emma the Baroness and I are between trips.  Our last one to Italy ending in Rome shifted my perspective after absorbing history, civilizations, art, religion and made me consider legacies. Maybe, I’m not appreciating my status quo, but I’m diving into my life.

“5”  Steve Winwood, 71; Stevie Wonder, 69; Stephen Colbert, 56: “When you’re not interested in what you were, travel.  You needn’t too far or be gone long to gain new appreciation of your status quo.” Taurus

As I’ve done before — so I’ve set a precedent — I’m going twist Harvey’s Holiday Taubits to suit what I’ve been authoring.  Not only are words important, but a community and a neighborhood contribute to happiness.  And, here’s my twist, you can identify your next home by following 11 simple steps and by selecting from 66 kinds of neighborhoods personalized by age, stage, status and affluence and population density.

“5”  Steve Harvey, 62: “Words signal to culture, status, age and more.  You’ll note with interest the evolution of your own vocabulary.” Capricorn

Diffusion.  I like that from Nash’s Holiday Tau.  Often the membrane between my inner and outer worlds feel more like confusion until a pattern emerges.  Then I can visualize a path forward.

“4”  Steve Nash, 45: “The emotions live inside of you, the circumstances live outside, and diffusion has to happen for you to move comfortably in the outside realm.” Aquarius

So diffuse my emotions and environment with sufficient time to see clear to the right decision.  Maybe I can combine the Holiday Tau for Nash and Smith.

“4”  Steve Smith, 30: “Once you’ve made up your mind, you’ll be unstoppable.  Take your time: Deciding on the right goal is more important than what follows.” Gemini

Don’t misunderstand me.  Integrity and respect should be the top of the line.  But, for me today I have to pass on Aoki’s Holiday Tau.

“2”  Steve Aoki, 41: “As far as improvement tools go, integrity and respect are top of the line.” Sagittarius

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

S1 E58 — Judging a Stroll from the Hotel Santa Barbara to the Lobero Theater

The Tau of Steves: What You Don’t Know Could Fill a Book

Summer June 2019

This just in.  I get me some mighty fine comments.  I received an action alert to approve, trash, or call it spam.  

Many like this show up months after the fact.  

I’d been writing a series about Santa Barbara, California on my website, Western Skies and Island Currents:  From the Desert to the Mountains to the Sea and all the Pristine Rivers, Lakes and Islands in Between. 

Welcome to this edition, Day 58 of My 1-Year Experiment, on June 3oth.

Emma the Baroness and I met some friends, who share the same Holiday Tau as Zahn, Winkler and us,  a short walking distance from the Hotel Santa Barbara, attended a benefit concert at the Lobero Theatre after wine tasting and dinner and a night out on the town.  

Here’s the comment attached to “Night TRAPS — Walk. Drink. Eat. Groove.” You be the judge.

I precisely wanted to appreciate you once more. I am not sure what I might have used in the absence of the methods documented by you regarding that area.It was before a real frustrating concern in my opinion, but discovering a specialised form you solved it made me to weep with fulfillment. I will be grateful for this work as well as pray you are aware of a great job you are doing teaching other individuals by way of a site. Most probably you’ve never met any of us.

Not if I receive more of those comments.

“2”  Steve Zahn, 51: “Do what it takes to remain flexible, strong and ready.  Success will soon be yours.” Scorpio

Random ones that make me want change my sign.

I’m doubting it.

“2” Steve Smith, 30:You have an elaborate (though mostly subconscious) way to process information, and it’s right on the money today.” Gemini

I’ll say.

“2”  Steve Greene, 34; Steve Guttenberg, 61: “There comes a point in every venture when there’s nothing more you can do or are willing to do to influence the outcome.” Libra

And keep their written comments to themselves?

“2”  Steve Aoki, 41: “As you relate to more people, you’ll figure out how to put yourself across so they learn quickly who you are.” Sagittarius

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

12 Hidden Secrets and Stolen Wisdom – Month Two

The first 30-days describe figuring out rules of the road, shifting decisions with implications for the whole 1-year time frame. Here are the “Top 12 TauBit of Wisdom” for the Second 30-day period.

“Evidence” highlights what I actually did on a day that influenced a rating from 1 to 5. “Experiment Methodology” highlights decisions made along the way about what’s changed.

Top 12 TauBit of Wisdom

Legitimate Holiday TauBits of Wisdom

“5”  Steve Zahn, 51: “Time to yourself seems like an impractical indulgence, you’re happier and more loving once you’ve tended to your tranquility needs.” Scorpio

“5”  Steve Zahn, 51: “Self-doubt is the enemy of imagination.  Trust and lean further into your creativity.  Agree with and build on the goodness there.” Scorpio


“5”  Steve Zahn, 51: “You’ve got a secret that helps you move through events with grace: Change itself doesn’t hurt.  What hurts is our resistance to change.” Scorpio

TauBits Begged, Borrowed and Stolen from Steves

“5”  Steve Jobs, (1955 – 2011): “You’re drawn to unexplored territories today, and you’ll map out the terrain for those who come along later.” Pisces

“5”  Steve Jobs, (1955 – 2011): “Project yourself to the far future.  What you see there will help you create your best strategy.” Pisces

“5”  Steve Greene, 34; Steve Guttenberg, 61; Stephen King, 72: “If you think too far into the situation, you’re likely to get lost in details and complications, making it impossible to take a stance.” Virgo

“5”  Steve Greene, 34; Steve Guttenberg, 61: “If you can’t do anything about it, then it’s not a problem.  Rather, it’s a circumstance.  Change what you can; accept the rest.” Libra

“5”  Steve Harvey, 62: “Think of all of life as an experiment.  If this person’s not right, try that person.  Don’t take the outcome personally.” Capricorn

“5”  Steve Winwood, 71; Stevie Wonder, 69: Questions such as ‘why does this matter?’ or ‘what is important about this?’ will bring you past the symptoms and right to the root issue.” Taurus

“5”  Steve Smith, 30:If wisdom were a needle in a haystack, you’d find it.  Precious insights could come from anywhere.” Gemini

“5”  Steve McQueen (1930 – 1980): Little thoughts come and go.  Write them down; record them somehow.” Aries

“5”  Steve Nash, 45: “Imagined problems can have as much impact (if not more) as real problems can have.  The good part about imagined problems is that they can be solved the instant you see reality.” Aquarius

Funny, reviewing them now only shows how in some cases I needed to twist and stretch the TauBits to fill my need to write about what I worked on.  

On Day 60  I rediscovered succinct descriptions for the knowledge path volumes one and two!! I can include the descriptions in the beginning of “Volume Two Manuscript“.  

And, for a couple of days leading up to it the ratings four the TauBits really sucked, I’ll point out a change in “Experiment Methodology” no longer including those I didn’t curate initially and those that didn’t score a “2” or “1” for relevance.


Topics of the Day

  • Analytics of shared articles on LinkedIn
  • Sharing political economic news from the day
  • Feeling shock about election interference, obstruction of justice while reading Volume One and Two of the redacted Mueller Report
  • Deeper dives into the negative aspects of social media, especially Facebook and Twitter

Following my intuition today, July 5th, on Day 60 of My 1-Year Experiment, I pulled up a pdf of “New Lenses Field Guide” and reviewed the last two topics, 

Topics illustrating My Passions and Life Over the Last Few Days

What’s been going on?  I’ve been working through the missing chapters from my 5-book volume I’ve been calling “The Knowledge Path Series” and just published “High Country Cowboys and Eagles in Whitefish” in my blog, Knowledge Banking: Wealthy Choices. Healthy Lives. What was it about?  Here’s how I described it: 

With the help of our knowledge bank, you can choose for variations in your new neighborhood by:

“What does an Idea Packager do?  That’s what I’m answering in Volume Two of the Knowledge Path Series.  The first volume answers the question, “If I can live and work anywhere in the world, then which community should I choose as the best fit for my inspiration, satisfaction and happiness?” 

The second series answers the question, “If I could work for any company or type of organization either as an employee, consultant or independent contractor which type or stage of growth brings out the best and worst in me?” Given the choice, which should I pursue and which should I avoid like the plague?”

In my original field research about “work” which I tested in workshops and advising sessions with hundreds of Executive MBA students I’ve been exploring disruptive change — as driven by a specific type of organization named “Paradoxy-Morons” and at a specific stage of growth companies feel either desperate enough to enter or innovative enough to bake it into their Organizational DNA — reinvention. 

Focus on conceptualizing a second manuscript about talent cultures, profiles, organization types and stages of growth

Recalling 5-year passage of time building a climate for innovation

Steve Jobs, mostly for his brand of disruptive innovation — creating new rules for an older industry.  His Holiday Tau reminds me of a quote, I believe came from Joel Barker originally:

Mastering new rules is like trying to cross a white-water river. If you can anticipate the whirlpools and the changes in the current, if you can anticipate the landing on the other shore, you have a much better chance of getting across that river successfully.

Recalling specific challenges a downsizing crisis presented to our team of internal consultants

I rediscovered my “CareerVentures DRAFT” which encapsulated what I branded as “Secrets for turning your passions into profits. 

The world was changing dramatically.  I wanted to document it, extract lessons learned and offer the best practices to clients. 

During the six years of moonlighting — getting up every morning at 5 am and writing for two hours before working in my day job as a Senior Vice President coaching executives how to find another job in the Southern California region, I realized that journal could be used another way. 

Through sophisticated “knowledge chunking,” something I had learned as a Chief Knowledge Officer and a Chief Learning Officer, the journal emerged as one of the first ebooks. 

While researching the top 10 trends everyone should plan their career around, I fell into a venture guidance contract where I coached entrepreneurs with start up ideas and products. 

That ebook also opened the door for co-authoring “Adapt! How to Survive and Thrive in the Changing World of Work” 

And that book, opened the door for the 2-year curriculum of online tools, tips and templates for my Executive MBA clients, as I advise them to change careers, buy a business or franchise and launch a start-up, consulting or coaching practice.  

And, for the more adventurous of them, to take advantage of the Mobile Knowledge Company opportunities.

Topics Which are Really True About Me Over a Long Time

  • Writing devises like the use of Holiday Tau and asking “What Would Leo da V Do?”
  • Sampling writing styles of several authors for sentence construction growth

From the Kindle version of “The Art of Memoir” by Mary Karr. 

What appeals to me is her description of life-story writers like me:

“… a fiction writer starts with meaning and then manufactures events to represent it; a memoirist starts with events, then derives meaning from them.”

(A) memoir uses novelistic devices like cobbling together dialogue you failed to record at the time.

A fierce urge to try re-experiencing your own mind and body and throbbing heart alive inside the most vivid stories from your past is step one.

Methodology Changes 


Researcher’s Note:  While curating raw TauBits of Wisdom for inclusion it dawned on me I needed to calculate the total number of possibilities for final results and comparisons. Total potential horoscopes / potential between 4536 and 4548.


Researchers Note: The previous day returned “5” rankings for each of the Steves curated TauBits of Wisdom.  Out of today’s three of the 6 identified scored a “3” and just as many rated a “2”.  Is there any value in including “2’s” and “1’s”?


Researcher’s Note:  By this time, Day 53 of my 1-year experiment, I began saving a little time in my process of reading Holiday Mathis sayings in the print edition of The Los Angeles Times, by typing into a previously copied saying, like yesterday’s Steve Zahn.  It meant I’d have to search through a half a dozen statements.  I found by bolding the Tau, it made it easier to locate one to copy and then type over.  It wouldn’t be the last time I sought efficiencies.

Researcher’s Note:  At the end of the 30 days (Days 58 and 59) the rankings topped  under “2” again, so I decided going forward I won’t record any score under “3”.

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

Holiday TauBit Trumps Funk

The Tau of Steves: What You Don’t Know Could Fill a Book


June 2019

“5”  Steve Greene, 34; Steve Guttenberg, 61: Once you set your mind to an idea, you become a magnet for it.  That idea organizes your perception.” Libra

Sure, I’ll admit it.  I can’t keep my eyes from being glued to the screen, figuratively.  There’s just so much drama with Trump in the White House for today, June 14,  Day 48 of My 1-Year Experiment. Can you believe all those lies and rumors flying around about Russian interference and obstruction of justice and the unsatisfactory results contained in the Mueller Report.  

Is it too much to pine for a Holiday TauBit that lifts Zahn, Winkler, Emma the Baroness and me from this funk?  Guess so for today. 

Random ones that make me want change my sign.

The gist of G&G’s Holiday Tau reminds me of a story I told over and over again in workshops trying to get across a “reverse engineering” approach to finding a job that brings out the best in you and matches the value you have to offer. 

Steve Guttenberg

By being laser focused on what you love and is also highly marketable, you attract opportunities no one else sees.  It’s like you don’t notice how may white Audi’s are on the road until you buy one. Then you notice them everywhere.

“5”  Steve Greene, 34; Steve Guttenberg, 61: Once you set your mind to an idea, you become a magnet for it.  That idea organizes your perception.” Libra

Yo, Steve.  Does your Holiday Tau mean what was revealed to me by reading the Mueller Report line by line?  And synching it up with books about him and Putin I’ve read?  

“3”  Steve McQueen (1930 – 1980):You’ll stumble across information that perhaps wasn’t intended for you.  But of course it was meant for you.” Aries

Thanks, Steve this feels a little better when I apply it the drudgery of wading through articles like, “My “Hero’s Journey” Through the Dark Underworld of WordPress Hosting” or “The 4 Questions You Need to Answer in Everything You Write.”

“4”  Steve Smith, 30:Why would you expect yourself to do the work of a master when you’ve only just begun to learn the craft?  Because someone has made it look easy.” Gemini

Let’s just consider the Holiday Tau meant for Aoki, Harvey and Nash as stages I’m experiencing right now working on my passion projects. 

“4”  Steve Aoki, 41: Making things is the fun part, especially in the beginning stages when you’re full of hope.  It’s exciting to think about what could be.” Sagittarius

“4” Steve Harvey, 62: You’re growing irritated by that activity that eats your hours and doesn’t give back in terms of pleasure or productivity.” Capricorn

“4”  Steve Nash, 45:It’s as though something opens in you and the hard work becomes effortless.  This could have to do with the adrenaline released in a high-pressure situation.” Aquarius

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

Day 33 of My 1-Year Experiment

The Tau of Steves: What You Don’t Know Could Fill a Book


May 2019

“5” Steve Zahn, 51: “Certain people shake your confidence while others bolster it. Tune in. There are excellent personal insights to be garnered here.” Scorpio

President Donald Trump is at war with the emoluments conflict of interest precedents, on 5/4/19.   Previous presidents frequently placed their investments into a blind trust and relinquished control over how those assets were managed to distance themselves from the appearance of bribery and other shady dealings. 

Am I just the only one whose confidence has been shaken by his disregard of how he governs?  Almost two years ago I picked up “Fantasyland” by Kurt Anderson and categorized it in a folder I labeled “Filtered Beliefs”.  The folder includes “Fire and Fury,” “Farewell to Washington”, “After Trump,” “Bunk” and the “End of Faith.” 

Random ones that make me want change my sign.

Phew. This kind of let’s me off the hook.  Thanks W and W for releasing your Holiday Tau into my care.

“4”  Steve Winwood, 71; Stevie Wonder, 69: Some of the things stressing you out do not deserve or require your attention.  Those items are entanglements with actionable items you do need to handle.” Taurus

I’m also going ahead with my creative swiping of Aoki’s, McQueen’s and Nash’s Holiday TauBits because they represent a theme.  Focus on today.

“4”  Steve Aoki, 41: Whatever your plan for yourself, stick to it today.  But what about tomorrow?” Sagittarius

Observe enough to identify what is and isn’t real.

“4”  Steve McQueen (1930 – 1980): Before you get into trying to make your mark on a situation, you want to observe carefully to learn what it actually is.” Aries

And, notice what’s coming just around the bend.

“4”  Steve Nash, 45: You’ve been happy with your choices, but now you’re starting to notice that there are new options on the horizon.” Aquarius

Image Credit: Wikimedia Commons

Inspired by Holiday Mathis – Creators Syndicate

60-Minute Habit

Day Two:  “Gather learning materials to help you practice your service before taking on a client.”

First Cup at Zero Dark Thirty

Now what?  I’ve gathered boxes of stuff and identified 11 ways of working through a process.

Reviewing this step described by AnyWired now, dredges up my feelings of confusion.

Instead of the blank page problem any author encounters before (or after) that 5 a.m. perked brew, I faced the opposite.

Feeling overwhelmed.

Awash in a Sea of Papers

Too many materials gathered, digitized and sitting in desk piles on my first floor home office.

While this should be mainly direct practice (doing rather than reading about), you will need to gather materials to guide you here.”



“This includes articles, interviews and tutorials.”


Look, I was moonlighting and running out of time I budgeted before my morning commute.

It will take me more than an hour just to figure out some sense of order with all this stuff.

Reports, Articles, Printouts

Travel articles from the LA Times profiling destinations and vacations along the coast in Southern California and Northern California.

Indexed in an old Mac version of Microsoft’s “Entourage Notes” with full text of the article and linked to their file categorized by:

“Lone Eagle”;

  • Listing of best places by year from 2005 – 2010 and
  • Tools / websites for finding the best; and
  • Regions – western states and Hawaii / Tropical.

And by another category – by “Do What You Love Scenarios:”

  • High Country Eagles,
  • Permanently Temporary,
  • Wealthy Influentials and
  • Wireless Resorters

(16 Lifestyles, 4 for each).

I’m panicked.

Just then a thought bubble popped above my head.

If Only. What if?

What if somehow customers and clients could use my system for tagging the Internet sites and articles on Delicious, the social book marking site?

But, why and how?

Focus mainly on developing techniques you could actually see yourself using in client work.

1.  List of online resources?

2.  Seasonal comparison summaries by categories:  Best Places, Green Planet, High Country Eagles and Wireless Resorters?

You should spend at least 1 hour per day just developing your skill.

I know,

I know.

  • Maybe I could write about how to use delicious (aka knowledge bank) for the sequence of initiating coverage of a best place community?
  • How to use the Internet to build a knowledge bank for finding the right place?
  • How would a potential reader, customer or client?
  • It may begin with a vacation to a favorite destination.

For the first time you’ll want to figure out your route and itinerary, right?

  • Usually you have a region in mind, with some ideas where you might want to visit.
  • You may start with a map of a region within the West or of Hawaii.
  • You can start saving bookmarks about potential places, to revisit later.

Or you recall a trip you took out west a few years ago.

  • From California to Nevada and Arizona.
  • Up to Colorado and back through Utah and Nevada to your return to California.

A name rings a bell when you read an article about the list of top places to retire published by AARP – Loveland, Colorado.

Loveland, Colorado. The Gateway to the Rockies

  • You spend a little time on the Internet and discover, it’s been singled out as a great place to retire on the water.
  • In 2009 it was singled out as a best place to live.
  • You recall the fun you had hiking through the nearby Rocky Mountain National Park.
  • What were the names of some of those other places you saw on the way?

Awesome Views from Rocky Mountain National Park

You wonder if it is right for you?

  • After all US News & World Report ranked it 7th on their top 10 places to live in 2009;
  • right ahead of San Luis Obispo, California and
  • behind front-runner Albuquerque, New Mexico, # 3 Austin, Texas and #4 Boise, Idaho.

Now you’ve got your work cut out for you.

Here’s a way to find out.

1.  I recommend beginning with Wikipedia and WikiTravel for a quick summary, local history some pictures and the zip code or zip codes.  You’ll see a map of the state, a subset of that map for it’s county.  WikiTravel profiles vacation attractions – directions and transportation, where to stay overnight, where you should eat and play.  It gives you ideas for visiting local attractions and doing more when you consider a broader vicinity.  So you can plan for a long weekend or a one or more week vacation.

2.  If you aren’t interested in Loveland you can stop there and consider San Luis Obispo next.  Maybe, for this time of year you want to visit the desert instead of the mountains.  Or take a vacation along the coast. Or islands – like Catalina off the coast of Southern California or one of the Hawaiian Islands. If you like lakes and rivers, then Loveland may be worth further investigation.

3.  For our purposes, we are assuming that you really want to move, invest in, work in and around, start a business or retire in a new community that doubles as a vacation resort and with pristine quality of lifestyle activities.  Otherwise, why bother?

4.  So, grab the zip code and go to Google and search on the 5 digits.  You’ll find a map which will show you where this destination is in relation to its surrounding area.  You see photo slide shows and videos of the area.  You can switch to satellite views and hybrid map views.

5.  Still believe this town maybe a keeper?  Jump to Claritas to check out the types of people who already live in the neighborhoods.  Birds of a Feather Flock Together.  Neighborhoods change slowly.  They attract the same kinds of people over time.  If you plan to move, invest, work, start a business or retire, you’ll want to see if residents match your criteria.

6.  We’ve already done the heavy lifting for you by identifying neighborhood characteristics by age and stage of life of their residents.  Single (20-20, 25-54, or 30-44).  Couple (55+ or 65+). Family (20-44, 25-54, 35-54). Empty Nests (55+).  Mid-Lifers (30-44).  Baby Boomers (45+ or 55+). Seniors ( 65+).

7.  And, we’ve compared neighborhoods by status and density.  From Wealthy Influentials and Wireless Resorters to High Country Eagles and Permanent Temporaries.  And from Metropolitan to Suburban to Small Cities and Country Towns.  So, if you want to narrow your focus to neighborhoods with 25-54 year old families in Wireless Resorts, then you can find a list that no other top 10 magazine list can provide.

8.  Let’s say you’ve compared and narrowed your search for real estate investments.  Check out City-Data for in-depth demographics and regional, county and zip code statistics – including the number of registered sex offenders.

9.  If you plan to move, you should search by zip code on Weather Underground to find a wealth of weather patterns including tornadoes, hurricanes and other disasters for each season, but especially for January and June to determine just how inviting your new vacation resort will be.  You may just decide to live there for six months and somewhere else for the other.  In the mountains for skiing and snowboarding and then at the beach for surfing and sun bathing.

10. Need a job?  Check the openings by zip code from two Internet sites – Indeed and Simply Hired.  You’ll want to take a couple of job hunting or house hunting trips before your final decision.  Make a vacation of it by returning to WikiTravel to line up the best accommodations, or visit My New Place for a listing, map and photos of rentals by zip code.

11.  We know that the best positions are hidden.  You find them by a chain of referrals and introductions.  How do you create a new network?  Use your zip code and key word description of the town in LinkedIn’s advanced search function and begin contacting the first few of 100 local introductions.

Now what?

Is this really a business?

I’ve gathered boxes of stuff and identified 11 ways of working through a process.

And, I know it will take more that another 60 minutes.

Day One: Behind the Scenes



“Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.”

Peel Away the Outer to Find Your Inner Appeal

An ongoing case study: How to convert thousand lesser fans into a thousand true fans, so they buy enough to support you and make a little profit?

Here’s the part I’ve always hated.

Crafting the sales message.

And, there’s a little irony.

To be successful you have to appeal to human motivations and I earned a masters degree in psychology.

The problem for me has always been that as a professional knowledge worker — in my case a consultant, coach and trusted advisor — we were trained not to advertise or to market ourselves

The path to a thousand raving fans was taken one referral step at a time.

No Advertising or Sales

Not by running ads.

Or by selling.

But by transforming clients with so much value they became enthusiastic advocates.

Can you advertise and sell online without crossing over into the “scam territory?”


For the last few years I found plenty of information and inside intelligence that online marketers and other less scrupulous “Make Money Online” entrepreneurs misused.

But some of it could and should be used by legitimate consultants and lifestyle business owners.

Formula for Attraction

How can you convert a thousand Lesser Fans into a thousand True Fans?

So they buy enough to support you and make a little profit?

Keep these tips in mind.

One of the things that motivates you is to avoid unpleasant things.

Will your “knowledge product” – book or ebook, for instance – save your true fans from making a fool of themselves?

If Only You Knew in Time

Remember high school and how embarrassed you felt from time to time because you didn’t know or understand what everyone else did?

Television ads reminded us how bad our breath smelled or our stinky body odor offended the those around us.

We didn’t have a clue.

Others did though.

Or so the ads implied

There’s that whole wall of worry.

Stuff that makes us uncomfortable.

Things like worrying about having enough money …

  • for paying our monthly bills,
  • for our doctor visits,
  • for the car payment and
  • for what the insurance company won’t pay because of our high collision deductible.

As an entrepreneur you wake up abruptly at 3 a.m. in the dark doubting your ability.

  • Money is running out.

    Gotta Get Back To Sleep
  • Did you seriously underestimated the market for your product or service?
  • Can your knowledge product or service offer peace of mind ?

During the Great Recession we all worried if we would keep our jobs.

If we lost them we worried we might not find another one that paid as well located within a reasonable commuting distance.

Just before the Memorial Day holiday a couple of years ago one of the Chief Marketing Officers who volunteers to mentor our Executive MBA students shocked me.

I knew he lost his job, which comes with the territory when you reach age 50 and finally pull in the big bucks.

What I didn’t realize was how traumatic his situation was.

Now What?

He lost his house because he couldn’t make payments on his mortgage – a wapping $6,000 a month.

And he had to find and move into a two bedroom apartment that long weekend.

Plus lease a storage unit for all the stuff that wouldn’t fit.

Not only did he and his wife suffer the loss of their home and their wealthy influential lifestyle that came part and parcel with it, but their basic feelings of security disappeared that weekend.

Neither he nor his wife could qualify for for social security or medicare coverage.

At least not for another 12 years.

But, the truly shocking part he told me was he had taken out and spent equity loans while he drained his 401K accounts to make his lavish lifestyle “ends meet.”

In my chapter, “Why Careers Are like Real Estate Markets,” I described the dilemma many like my CMO friend faced.

They find themselves at the cross roads between “Doing What You Love vs. Doing What You Hate” and “Living in the Same Geographical Location vs. Moving to a New Preferred Community.”

“My passion and location stories described four different communities …  ‘Wealthy Influentials,’ ‘Wireless Resorters,’ ‘High Country Eagles,’ and ‘Permanent Temporaries.’”

Here’s a snapshot of each.

Permanent Temporaries don’t anticipate the future well and have a hard time adapting to new work realities. 

Many become consultants and entrepreneurs because they can’t find full-time employment. 

Guarded Gate Communities

They aspire to live in, or return to, the guarded-gate communities of the Wealthy Influentials. 

What if they’re forced to relocate, where do they go?

When forced to move to lower cost-of-living neighborhoods they choose small university towns populated with High Country Eagles in higher quality-of-life communities. 

But, they long for face-to-face project-based work as a way of affiliating with other people on a more regular basis.  

Succeeding at interim work demonstrates their value in a new organization. 

What about the trade offs?

Between projects they miss the teamwork and seek to counterbalance the isolation and extreme independence they are forced to endure being on their own – no matter if they’re  interim middle managers, trapped urbanites or just starting over in a new marriage, neighborhood or way of life.

Wealthy Influentials live in neighborhoods that showcase their status and affluence

Viewed from the outside, it’s as if they’ve cornered the market with a wealth-generating machine. 

Like my Executive MBA Mentor once was able to afford …

They find a safe haven for high margin income, pay for a high cost of living, accumulate peak real estate appreciation, and live in a secluded, secure, and mature suburbs or an upscale metropolitan center. 

Selling products or services to this group means offering highly personalized, luxury, and one-of-a-kind experiences.

What if you found yourself in a similar situation?

How about …

Quality-of-Life Lifestyles

Wireless Resorters share the love of a new quality-of-life community with High Country Eagles. 

They realize that with the ability to operate anywhere there is Internet access, anyone can move to unspoiled smaller towns and rural regions. 

Many moved to the mountains areas that became destination vacation  areas like the ski resorts in Colorado.

All four lifestyles populate thousands of thousands of communities from coast to coast.

Across the western region of the United States you’ll find residents in Wealthy Influential neighborhoods like Del Mar or Coronado in California; 

High Country Eagle towns like Sedona or Bisbee in Arizona or Angel Fire and Taos in New Mexico; 

Permanent Temporaries parts of Reno, Nevada or Coeur d’Alene, Idaho; 

or, in some of the better known ski resorts attracting the Wireless Resorters like Breckenridge and Steamboat Springs in Colorado.” 

What if you could find the perfect town for you with just the right kind of neighborhood you’d love?

Claritas, now Nielsen Segmentation, helped pioneer market segments initially based on each new census update.

They linked consumer behaviors for “shopping, financial, media and much more …” with household lifestyles living in specific zip codes across the United States.

Household Shopping Lifestyles

If you’ve ever received direct mail addressed to you or “current resident” those marketers are taking advantage of household data.

The key to their business model unlocks a specific zip code.

In their PRIZM segmentation you can slice and dice over 60 different lifestyles ranging from high to low degrees of affluence and status.

By age and life stage.

Type in your current zip code and they’ll supply you with the top four or five lifestyles in your community.

Find one or two lifestyles that describe you, then the logic goes other neighborhoods that attract the same  “Birds-of-a-Feather” lifestyle would appeal to you.

Try to search for that lifestyle in their segmentation database and build a “Bucket List” of awesome zip code neighborhoods.

Can’t do it.

Doesn’t work that way.

  • But, what if you devoted the time to reverse engineer it?
  • And, you “mobilized” your lifestyle business?
  • Once you authentically built your virtual community of a 1000 raving fans?
  • You could move them with you, right?

And, you’d be able to zero in on regions and communities varying from …

  • high to low  density,
  • from urban to suburban, exurban, rural and
  • remote populations.

You wouldn’t have to worry about making a living solely from the locals.

Instead, you’d live that quality-of-life that can bring out the best in you.

More on that later.

An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.