“Alas, it’s not a get-rich-scheme and doesn’t work that way.”
A Subscription Authority Site – Avoiding Scams, Schemes and Serial Secret Sellers
An excerpt from Book Two in “The Knowledge Path Series” dedicated to helping you make more money from a lifestyle businesses you’re truly passionate about.
You’ve built your “subscription authority site” which is a fancy way of saying you’ve opened up a place where readers and viewers can follow what you have to say and show.
When visitors from LinkedIn, Facebook, Google+, Twitter, YouTube or any search engine or social media channel follow a link and arrive for the first time, they need to know how to get the most out of your subscription.
Like job-seekers who want to find a paying job at a networking event, many consultants and self-published authors want a website that turns the income streams on from day one.
Like a “Knowledge ATM.”
- Alas, it’s not a get-rich-scheme and doesn’t work that way.
- Instead, you write something not to make an immediate sale, but rather to gain an audience.
- You want readers and viewers to sign up to receive your newsletter, subscribe to your feed and eventually become one of your “raving” fans.
But, who could blame artists, authors, freelancers, consultants and moonlighters?
To me, in my “get-up-to-speed learning phase,” the Internet felt like it was overrun with Get-Rich-Quick Schemes.
- If you’ve been struggling you’re especially vulnerable to pitches promoting secrets to success, unrealistic wealth, achieved in no time at all.
- Especially if all you have to do is to agree to pay upfront fees to learn formulas only the pros know.
Wikipedia even weighs in:
“The get-rich-quick scheme will heavily imply that the consumer will be able to earn much more than this small investment when they apply the special, secret techniques revealed in their training material they will send.
Such training material is typically in the form of e-books or training CDs.”
Wikipedia does a great job of summarizing what took me years in fits and starts to identify:
- “They will imply that anyone signing up will become rich within months to a year.
- They will tell potential victims that the route to success is by following “secret formulas” that no one else knows about.
- They will often claim they have been seen on various websites such as Google and YouTube, causing the viewer to assume said websites endorse the product.
- They will use pressuring tactics to get the victim to sign up quickly, such as claiming that there are only a certain amount of copies of a CD left, or using special discount prices that are only available for a short amount of time.
- Schemes such as this will often employ the tactic of displaying testimonials from ‘previous users.’”
- When trying to navigate away from their website, users are often presented with popup windows offering further discounts, in an attempt to make the user feel special.”
Another indicator is the way the schemes are advertised.
- “Many schemes will post so-called “success stories” on post-your-own-article websites.
- Schemes like this will also be advertised through serial promoters.
- Serial promoters are individuals who are not directly affiliated with a given scheme, but will promote from one to the next almost everyday.
- In return the owner of the scheme may do the same for them, or if the get-rich-scheme is a Ponzi scheme, the serial promoters will be invited to join early in order for them to make money from new recruits.”
(5) Choose the “Preneur” business model that brings out the best in you – freelancing, consulting, franchising, Internet marketing or establishing a Knowledge ATM.